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Friday, December 5, 2025

creative marketing

    Why Seasonal Contests Work

    October gives you a built-in theme homeowners already love. A simple, seasonal giveaway or contest creates a friendly reason to interact with your brand, start conversations, and collect permission-based leads—without pressure.

    Easy Giveaway & Contest Ideas

    • 🎃 Pumpkin Carving Contest: Invite photo submissions via a short entry form.

    • 👻 Costume Giveaway: Prizes for cutest kid, most creative adult, or best pet costume.

    • 🍁 Fall Recipe Raffle: Enter to win a cozy-fall gift basket or local bakery gift card.

    • 🏡 Neighborhood Fall Photo Contest: Celebrate porch décor or leaf-peeping pics—great for social sharing and visibility.

    • 🎯 Guess the Pumpkin’s Weight: Classic, quick, and fun at open houses or community booths.

    How to Capture Leads (Without Pressure)

    Keep the entry form short (name, email, neighborhood). Make rules and deadlines clear. Use a branded confirmation email to thank entrants and set expectations for the drawing date.

    After the winner is announced, send a friendly follow-up offering a seasonal resource or market update.

    Pro Tip: Extend the Connection

    Don’t let engagement end with the contest. Follow up your audience touchpoint with recipe postcards to your farm. “Keepable” mail with a timely fall recipe (pumpkin bread, apple crisp) keeps you on the fridge—and top of mind—long after October.

    Takeaway

    October contests make your marketing fun, approachable, and memorable. Pair them with consistent mail—like recipe postcards—and you’ll turn seasonal buzz into steady brand recognition and new conversations.

    Get Referral Postcards Now →

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2025 Q4 Real Estate Marketing Guide

    Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

     

      As the real estate market evolves, staying ahead of the competition requires fresh and creative approaches to generate listings.

      In 2025, agents who think outside the box will capture more attention and attract motivated sellers. Here are some innovative strategies to stimulate listings this year:

      1. Host Homeowner Equity Workshops

      Many homeowners are unaware of how much equity they’ve built. Host free workshops or webinars that educate homeowners on how rising home values could benefit them.

      Highlight the advantages of cashing out equity to upgrade, downsize, or invest in new properties. Providing value-first education builds trust and positions you as the go-to expert when they’re ready to sell.

      2. Create Targeted Neighborhood Market Updates

      Take hyper-local marketing to the next level by producing customized video market updates for specific neighborhoods.

      Use drone footage or short-form content to showcase local attractions, recent sales, and market trends. Post these on social media and use geo-targeted ads to ensure the right audience sees them. Personalized insights often spark interest in selling.

      The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
      The Q1 Real Estate Marketing Guide is shown above. For a FREE download, Click Here.
      3. Partner with Local Businesses

      Collaborate with popular local businesses to offer exclusive discounts or co-host events. For example, work with a landscaping company to provide free consultations for homeowners preparing to sell or partner with a home stager for a community seminar.

      Cross-promotion expands your reach and puts you in front of homeowners considering listing.

      4. Launch a “Move-Up” Buyer Program

      Target families looking to upgrade by offering a “Move-Up Buyer” program. Highlight the benefits of selling their home and transitioning to a larger property. Package this with preferred lender partnerships and exclusive listings to streamline the process and make it more appealing.

      By embracing these creative strategies, you can differentiate yourself, provide value to homeowners, and drive more listings throughout 2025.

      5. Leverage AI-Powered Predictive Analytics

      Utilize predictive analytics tools that identify homeowners most likely to sell based on key indicators like length of ownership, equity growth, or life events.

      Artificial intelligence (AI) platforms can analyze data trends to help you target potential sellers before they even consider listing. By reaching out to these prospects with personalized mailers or calls, you position yourself as the agent ready to assist when the timing is right.

      6. Create “Pre-Market” Listing Groups on Social Media

      Launch exclusive social media groups or pages for homeowners curious about listing but not ready to commit. These groups offer sneak peeks of market trends, buyer demand insights, and home preparation tips.

      By fostering a community and providing valuable content, you build relationships and stay top-of-mind, ensuring that sellers turn to you first when they are ready.

      These additional strategies will enhance your outreach and help you tap into hidden listing opportunities throughout 2025.

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      © 2025 ProspectsPLUS! | Real Estate Marketing Blog