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Friday, December 5, 2025

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    The Core Strategy: Consistency

    Holiday marketing is not about pushing for a listing appointment.
    It’s about staying consistent in a warm, seasonal, non-salesy way so that when January comes, you’re the natural first choice.

    Here’s the framework top agents use:

    1. Use Trust-Building Touches (1–2 Times Per Week)

    These are light, friendly touches that feel appropriate for the season:

    Examples of What to Send

    These touches maintain presence without pressure.

    2. Provide Value Instead of Asking for Time

    Avoid CTAs like “Book a call.”
    Instead, offer something helpful and zero-pressure:

    Examples of Value-Driven Offers

    These help homeowners feel educated, not targeted.

    3. Double Down on Warm Leads

    Your warmest leads—from spring, summer, or fall—are the most likely to convert over the holidays.

    Re-engage them now with:

    • A soft check-in
    • A holiday message
    • A helpful resource

    Small touches get big results when inbox competition is low.

    4. Prep for January Listing Opportunities

    Top agents don’t wait for January to start marketing.
    They use December to fill the pipeline.

    Examples of What Works

    • “Thinking of a January or February move?” postcard
    • Home value offers
    • “List early before the spring rush” insight
    • A free CMA with a warm holiday message

    These feel thoughtful, timely, and strategic.

    5. Use Scheduled Campaigns to Stay Consistent

    When routines get chaotic, consistency drops fast.
    Top agents outsource consistency to scheduled campaigns—which quietly run in the background while they enjoy the holidays.

    This is why scheduled campaigns often produce a surge of January calls.

    The Outcome: January Becomes Your Launch Month

    Holiday consistency does three powerful things:

    1. Builds memory: people remember who stayed present
    2. Builds trust: you feel helpful, not salesy
    3. Builds readiness: homeowners planning a move know exactly who to call

    When the industry restarts in January, your name is already top-of-mind—and you’re weeks ahead of other agents.

    Scheduled a postcard campaign →

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2026 Q1 Real Estate Marketing Guide

    Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      In a shifting real estate market, many agents pull back on marketing, leaving a golden opportunity for those who stay active.

      If fewer agents are advertising, your message becomes even more powerful. Here’s how to ensure your name is what sellers remember when they’re ready to list.

      1. Stay Consistent with Direct Mail

      While others cut back, increase your mailers to stay top-of-mind. Just Listed, Just Sold, and Market Update postcards show local homeowners you’re actively selling in their area. A strategic farm campaign keeps your brand visible while others disappear.

      2. Own Your Online Presence

      The Spring Begins postcard is shown above. To see more, Click Here.

      Sellers are still researching agents online, so make sure your social media, website, and Google profile reflect an active and thriving business. Post market updates, recent sales, and testimonials to establish credibility.

      3. Be Present in the Community

      Attend local events, host home value seminars, and network with homeowners. The more you engage with your community, the more people will see you as the go-to expert.

      4. Use Digital Retargeting

      Stay in front of website visitors with Facebook and Google retargeting ads. When potential sellers see your branding across platforms, they’re more likely to choose you when the time comes.

      5. Leverage Past Clients & Referrals

      Encourage past clients to share testimonials and refer friends. Word-of-mouth marketing is powerful, especially when fewer agents are actively seeking new business.

      In a quiet market, the loudest agent wins. Stay visible, stay engaged, and own your farm before someone else does!

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2025 Q2 Real Estate Marketing Guide

      Kickstart 2025 with our Second Quarter Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

       

       

      3. The Free Interactive 6-Month Real Estate Business Plan

      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      © 2025 ProspectsPLUS! | Real Estate Marketing Blog