The Season Drives Activity

Summer is the peak home-buying season. Demand typically rises during summer months, then cools in winter – and 2025 is no exception. Agents who align their marketing and events with this peak season gain a major advantage.

Economic Optimism and Opportunity

Despite higher mortgage rates—hovering around 6–6.5%—15% of Americans still plan to buy in the next 12 months, and 54% are already casually browsing listings. Some buyers feel a sense of urgency, believing future rate changes or rising prices could cost them more.

Motivations Beyond Rates

Buyers are driven by personal reasons: a desire for move-in-ready homes (56% say it’s very important), life transitions like growing families or relocations, or simply the emotional pull of summer: longer days boost mood and make house-hunting more enjoyable.

Make Your Marketing Hit the Mark

Action: In your next dinner seminar invite or social post, spotlight these motivations:

• Annual events timed for summer: “See homes before fall school starts”

• Emphasize move-in-ready inventories

• Host Q&A sessions on navigating financing during rate uncertainty

Leverage FOMO and Feelings

Encourage attendance by framing the seminar as a discovery opportunity:

“Seats are limited—secure your spot to learn how to save $$ before the market shifts.”

Follow-Up With Purpose

After your event, send personalized market updates referencing individual motivations:

“You mentioned growing your family—we found three kid-friendly homes just listed.”

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PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

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3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here