Saturday, July 13, 2024

branding

    Real estate agents often face scrutiny over their commission fees, with some questioning whether their expertise justifies the costs.

    However, the reality is that the value provided by a skilled real estate agent far surpasses their monetary compensation.

    Here are ten ways a real estate agent’s expertise is worth EVERY PENNY:

    1. Market Knowledge: Real estate agents possess in-depth knowledge of local markets, including trends, pricing dynamics, and neighborhood nuances.

    This expertise allows them to accurately assess the value of a property and advise clients on pricing strategies to maximize their return on investment.

    Homes sold without a real estate agent (FSBO) went for about $100,000 less on average and cost the seller more in repair fees (based on The 2023 Profile of Home Buyers and Sellers).

    2. Negotiation Skills: Negotiating the terms of a real estate transaction requires finesse, tact, and experience.

    Real estate agents are skilled negotiators who advocate for their client’s best interests and work to secure the most favorable terms and conditions based on years of expertise.

    3. Marketing Expertise: Successfully marketing a property requires a strategic approach, including professional photography, staging, virtual tours, and targeted advertising.

    Real estate agents have the expertise to create compelling marketing campaigns that attract qualified buyers and generate maximum exposure for their listings.

    4. Legal Guidance: The real estate transaction process involves a myriad of legal documents, contracts, and disclosures that must be handled with precision and compliance.

    Real estate agents provide invaluable guidance and assistance to ensure that transactions are conducted legally and ethically.

    5. Network Connections: Real estate agents have extensive networks of industry connections, including lenders, inspectors, contractors, and other professionals.

    These connections allow them to provide clients with access to a wide range of resources and services throughout the buying or selling process.

    6. Emotional Support: Buying or selling a home can be an emotional experience for clients, filled with uncertainty, stress, and anxiety.

    Real estate agents provide emotional support and reassurance, guiding clients through the process with empathy and understanding.

    7. Time Savings: Selling a home involves numerous tasks and responsibilities, from marketing and showings to negotiations and paperwork.

    Real estate agents save clients time and effort by managing these tasks efficiently and effectively on their behalf.

    8. Risk Mitigation: Real estate transactions involve inherent risks, including legal liabilities, financial losses, and unforeseen complications.

    Real estate agents help mitigate these risks by providing expert guidance, proactive problem-solving, and diligent oversight throughout the process.

    9. Market Insights: Real estate agents stay up-to-date on market trends, economic indicators, and regulatory changes that may impact the buying or selling process.

    This knowledge allows them to provide clients with valuable insights and advice to make informed decisions.

    10. Long-Term Relationships: Real estate agents are invested in building long-term relationships with their clients based on trust, integrity, and professionalism.

    They strive to exceed client expectations and earn their loyalty, ensuring that clients return for future real estate needs and refer their friends and family.

    The expertise and value provided by real estate agents far outweigh their earnings.

    From market knowledge, negotiation skills, and marketing expertise real estate agents play a vital role in guiding clients through the complexities of buying or selling a home.

    Their commitment to their clients’ largest financial investment as well as their personal well-being delivers unparalleled value and peace of mind.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

      An automated, recurring marketing campaign is the easiest way to maintain brand exposure and stay relevant; while freeing up time for more high-level tasks.

      Put Your Time to Better Use

      Automating your marketing ensures you adhere to your long-term marketing strategies because you never miss sending out a campaign.

      Scheduling postcard campaigns to go out automatically allows you to focus on prospecting, handling listing appointments, and developing other business growth strategies.

      Meanwhile, targeted campaigns are working in the background to drive customer engagement and
      ensure clients have your name in mind when it is time to list a home or find a new property.


      The Content Card Series Campaign is shown above. To see more, Click Here.


      Scheduled postcard campaigns give you the competitive edge

      Regardless of speculated market shifts, homebuyers and homeowners will continue looking to trade up or relocate and will reach out to agents to take the plunge.

      With an ongoing scheduled postcard campaign, you ensure your name is front and center with your target market when they are ready to strike.

      In addition, various campaigns are available with customized messaging to fit certain niche markets. For instance, many fence-sitting homeowners are unsure if this is the right time to sell. The Fence Sitter postcard campaign is designed with the ideal message that speaks to their looming concerns and calms their fears.

      The smart money is on automation

      According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

      And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

      Launching an automated marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

      To get started launching a scheduled campaign or learn more, Click Here.

      To check out our FREE Contact Manager, Click HERE.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Marketing is a crucial part of any business, specifically a real estate business because it helps in the following ways,
        • It promotes your services to target audiences,
        • Builds brand recognition,
        • And generate leads and sales. 

        However, for marketing to be effective, it must be seen by consumers repeatedly. 

        There is a term for this: “Brand Conditioning.” Over time, this type of marketing of a product or service results in a higher conversion rate due to increased consumer confidence.

        Repeat exposure to a brand or message is necessary for the brand to psychologically impact consumer behavior – it’s the true science of marketing.

        Here are Five Ways Repeat Exposure to Real Estate Marketing Works: 

        Reason # 1 – Repeat exposure helps to build brand recognition. 

        Consumers must be familiar with your brand to trust it enough to consider using your services. The term for this is “Brand awareness.”

        Brand awareness measures how memorable and recognizable your brand is to a target audience.

        With repeat exposure, consumers become more familiar and more likely to remember your brand, thus increasing brand confidence and awareness. 

        Once they understand your brand, they can differentiate it from other competing brands as well.


        The Looking For Listings Scheduled Campaign is shown above. To learn more, Click HERE.


        Reason #2 – Repeat exposure helps to reinforce the message you are delivering. 

        When consumers are exposed to your message multiple times, they are more likely to remember what’s special about you and your business; your value proposition.

        A value proposition is a service or feature about your real estate business that makes you attractive to customers. Hopefully, it is unique as well.

        An example might be, “my years of experience allow me to sell homes faster”.

        Understanding your message has a stronger impact on their long-term behavior toward your business. 

        Reason #3 – Repeat exposure to your message is important for the lead generation cycle.

        When a consumer is exposed to your brand multiple times, they’re more likely to take action and reach out to you for your services. 

        This is because your brand message is reinforced with each mailing that you send and the consumer is more likely to remember it when making a decision on a realtor. 

        In fact, scientific studies have proven a consumer needs to be exposed to the marketing of a business on average 20 times to be sold on using that service or buying that product.

        It takes seeing the marketing 5 times before a consumer will stop and read it.

        Reason # 4 – Repeat exposure to your brand illustrates your professionalism and ups your credibility.

        It demonstrates that you are committed to marketing, including delivering a consistent and strong message over time.

        This is perceived by the consumer as a form of marketing or a level of professionalism that you will likely carry through to your real estate clients and the marketing of their homes.

        As they say, “the proof is in the putting.” You can tell a potential client how much you will market for them, but showing them through your marketing is a much more powerful demonstration. 

        Reason #5 – Repeat exposure to your branding is essential for developing relationships. 

        By delivering a consistent brand message, you can build relationships with your target audience as they slowly get to know you better and rely on your content. 

        They begin to see you as the local area expert based on the “Just Sold” and Just Listed” success stories you send them, the educational content they receive from you, and the local area market stats you share.

        Now that you understand the importance of marketing repetition 

        Launching a scheduled postcard campaign is an easy way to get in front of your market and stay there long enough to develop the brand recognition we’ve discussed above.

        ProspectsPLUS! offers over 40 scheduled postcard campaigns in various niches, and it takes only seconds to set one up. 

        Once your campaign is launched, your postcards are automatically delivered month after month to your market while you attend to other high-level tasks.

        To learn more about scheduled campaigns, Click HERE.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

        Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here


        2. The Free 12-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The BusinessBase, SOI building system

        The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

        4. The Free Interactive Real Estate Business Plan

        The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        5. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          The Spotlight Feature Property Magazine is shown above. To see more, CLICK HERE


          While it certainly feels like everything we do in today’s world is digitized, printed marketing is a powerful medium with an impressive 29% average ROI.

          In fact, many organizations are returning to print options as a facet of their overall marketing approach. Personalized magazines have a long history as an effective strategy to build brand trust and loyalty.

          And, real estate professionals are beginning to understand this and use this unique tool to engage their audience and create relationships.

          1. Branding sets the stage

          Digital tools can help professionals reach a broad audience, but a personally branded print magazine is a way to create an entire atmosphere that engages readers through multiple senses.

          A magazine can sell more than just a few properties—it can also sell the lifestyle and vibe of the property and neighborhood. People build emotional connections with homes they can see themselves thriving in, and placing a curated, personalized magazine in front of them helps them visualize the life they want.

          The Spotlight Magazine Back Cover. Learn more, HERE
          2. Cuts through the online noise

          Internet listings can potentially reach a global audience, but getting lost in a vast online crowd is easy to do. Standing out is a challenge in a sea of listings.

          Many customers respond positively to what feels like a personalized touch—and that’s where your branded magazine shines. By incorporating local activities and businesses into your magazine you can deliver an experience that feels tailored to the reader and the local area.

          Online marketing is so ubiquitous that it becomes overwhelming, and many people tune it out. In a branded magazine, your personal showcase is part of an overall story and is far more likely to make an impression.

          3. Partners well with other marketing

          Personally branded real estate magazines are not the opposite of digital or social media marketing; they are the partner to it. A magazine is a tangible asset that can give potential clients something physical to browse through and engage with.

          Links within the magazine can direct them to virtual tours, photos, and more. Pairing branded print magazines with online resources can deliver a more holistic experience for clients.

          4. The link to luxury

          Luxury listings often have many amenities, but simply listing them off is not very attractive. Many potential clients in the luxury market actually expect branded print magazines to be available and view them as a sign of exclusivity.

          A tailored, slickly photographed magazine communicates that this property or area is truly something special, and now that the client has discovered it, they will want to be a part of it.

          5. Lasts long after it’s received

          Real estate magazines can be long-lasting gifts that keep giving. Even though the properties listed inside may have long since sold, the magazine can continue to deliver leads and positive engagement.

          The ‘story’ that the personally branded magazine tells will still draw clients in. Additionally, statistics show that magazine media can create more positive feelings than other media types.

          Personally branded real estate print magazines add value to clients by delivering relevant and helpful information.

          This type of marketing also cultivates a memorable and trusting relationship. Consider integrating The Spotlight, Feature Property Magazine, and/or Homes & Life Magazine into your portfolio of client outreach for a cost-effective way to drive listings and increase meaningful engagement.

          To send out The Spotlight Magazine or Homes & Life Magazine or learn more, click the “See Your Magazine Now” yellow button below.

          Watch This Video Below to Learn How to Easily Send Out a Homes & Life and The Spotlight Magazine!


          PLUS: When you have time…below are some marketing tools to help support your success.


          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          2. The BusinessBase, SOI building system

          The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

          3. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          5. The Take a Listing Today Podcast

          Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here