Sunday, April 14, 2024

brand exposure

    From billboards to Google ads, there are so many ways to expose a real estate brand to more eyeballs. Some of these, most of them digital, are hit-and-miss. Viewing your Google ads, for instance, relies on users clicking on your ad.

    A compelling direct response report, however, offered on social media, in an email, or on your website has a much better chance of gaining those all-important eyeballs in a way that’s not confrontational.

    Quit relying solely on a digital marketing strategy that may or may not be effective. Make your strategy multi-pronged (and far less expensive) with direct response reports.

    Digital marketing is an overcrowded space

    Let’s face it, especially in real estate, it’s tough to compete online.

    It takes a lot of effort and, typically, money to stand out from the crowd online. First, you’ll need a digital marketing strategy; if you don’t hire an agency or try a DIY strategy, the learning curve is a monster.

    For the average agent, real estate business marketing dollars can only go so far. Make efficient use of your time and budget by marketing to your target audience with engaging reports.

    How to win with direct response reports

    You’ll first need to decide which topics you want to cover with the flyers. If you’re a listing agent, there is no end to topics you can use:

    • 3 Critical Steps to Take When Ready to Sell
    • Dangers of Overpricing
    • Should I buy or sell first?
    • How Likely is a Real Estate Market Crash

    To see the direct response reports listed above and any of our 50 Direct Response reports, click HERE.

    A few of our Direct Response Flyers are shown above. To see more, Click Here.

    Looking for buyers? Targeting renters is a brilliant strategy, and you can find many of them in condos and apartment complexes. Here are a few topics to consider:

    • 4 Mortgage Options with Low Down Payments
    • Rent vs Own
    • Common Reasons Home Purchases Fall Apart
    • How to purchase a fixer-upper

    Check out the four buyer Direct Response flyers mentioned above HERE and many other reports targeted specifically for buyers.

    If you decide to go the DIY route, use basic online formatting on your handouts. Keep your real estate flyers simple and employ:

    • Lots of white space (don’t try to cram your bio, for instance, on marketing handouts).
    • Use bullet points.
    • Use short sentences and paragraphs.
    • Use a compelling, colorful, attention-grabbing photo.
    • Keep a digital copy of your creation that you can include in your newsletters, emails, blog, and on social media.
    Get them out and start generating motivated buyers/sellers

    Although flyers work great in a door-knocking campaign, you aren’t limited to that marketing method. Consider using one of the most effective marketing techniques ever: direct mail. Offer your “free report” on your direct mail piece and provide an easy way to get it either through a link to a download (in exchange for an email address or by text).

    Now you’re able to follow up with your new prospect via their email address or phone number to make sure they received their report and to ask if they have any questions. 

    Branded flyers containing interesting, valuable information, delivered consistently, is a brilliant way to expose your brand as the area specialist to the right audience.

    If you’re looking for a way to stand out in a competitive market, consider adding them to your arsenal.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

    Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 12-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The BusinessBase, SOI building system

    The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

    4. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    5. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Take a Listing Today Podcast

    Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here