Sunday, May 19, 2024

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    If it feels like the whole Artificial Intelligence (AI) thing is taking off without you, you’re not alone.

    “Nobody is asking whether AI is moving fast enough, and …, it’s certainly not behind the times,” suggests Jon Arnold, Principal of J Arnold & Associates. 

    He goes on to say “If anything, the times are now trying to catch up with AI, as its recent evolution has happened faster than our ability to adapt.” (emphasis is mine)

    But adapt, we must, especially if we hope to attract clients via our websites.

    Google Search is incorporating AI Generative Search. 

    Let’s look at the Google Search changes and how real estate agents can adapt.

    AI Generative Search

    Google’s new search not only looks different but it will act differently as well. 

    The folks at Google say that the new search “… uses generative AI to give you more information and context to your searches.”

    What is Generative AI? “Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes,” according to George Lawton, a London journalist who has studied the topic.

    For the general public, Generative AI search differs from a normal Google search in that it won’t give the user a list of links.

    Instead, Search Generative Experience (or SGE, Google’s name for the service) “… uses AI to answer your questions right on the Google Search webpage,” says Imad Kahn at cnet.com.

    “After entering a query in Google Search, a green or blue box will expand with a novel answer generated by Google’s large language model, like the one powering OpenAI’s ChatGPT,” he concludes.

    The Local Market Stats Series is shown above. To learn more, Click Here.

    What Does the Average Real Estate Agent Need to Know?

    One of the biggest impacts that SGE will have on agents is in regard to SEO for their websites. 

    While still in development, early users of Google’s SGE claim that it may obliterate SEO efforts by reducing “… visibility for organic search results.” (yoast.com

    How? By placing the “…. AI-generated overviews at the top of search results, users may find the need to click significantly reduced..”

    Agents who depend on their websites to generate a significant number of leads will need to make appearing in the “…AI-generated snapshot” their priority.

    Parthi Loganathan, CEO of Letterdrop and formerly with Google Search’s product management team suggests that we “… focus on providing new and valuable information, improve readability, and encourage others to cover your product.”

    He goes on to claim that “Opinionated content with a clear perspective is becoming more important as AI-generated answers answer simple questions with factual answers.”

    Again, SGE is still in development but it’s only a matter of time until it becomes the norm when using Google’s search engine. 

    Do the research to understand exactly how your content can be included in that soon-to-be coveted AI-generated snapshot box at the top of the search results.

    We’ll keep you posted as to SGE’s progress.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      Yes, the real estate market is a bit confusing for the average American right now. Prices are still somewhat high, interest rates are through the roof, and it doesn’t appear there is any end to either in sight.

      Yet, people still want to sell and buy homes. Going into the slowest season in real estate, what can you do to encourage them to enter or stay in the market?

      What do your blog followers need to know about buying a home (in your town) during the fall? 

      There is always a silver lining

      Sometimes, we just need to look a little harder for it. About 550,000 people enter the term “real estate housing market” into Google each month. Another 450,000 searches for “housing market.” That’s one million people interested in knowing what’s going on with the housing market.

      While sharing the national outlook is good, nothing beats a deep dive into the local market from a buyer’s perspective. This is your opportunity to remind your readers that all real estate is local and that what the national market looks like doesn’t necessarily reflect local conditions.

      For inspiration, check out this amazing post from Sammamish Mortgage in Bellevue, WA.

      Is now a good time to buy a home?

      The folks at Leonardi Real Estate in Folsom, CA. show readers why it is the best time to buy a home by comparing what they will pay now instead of what they will pay if they wait a year. It’s a brilliant infographic.

      Veterans need to know

      “Fewer than 12 percent of the country’s estimated 24 million veterans are currently using their VA loan benefits, according to government data,” claims Chris Birk at veteransunited.com. Most of them either don’t think they qualify or don’t understand how to apply, Birk adds.

      Since November is the month we celebrate our veterans, help get the word out about their home loan benefits.

      Sadly, many surviving spouses aren’t aware that they, too, may qualify for the loan. So you have lots of topics to cover during Veteran’s Month. 

      “Why we Love [name of city] in Fall” 

      While not explicitly buyer-related, this hyper-local topic is a share magnet.

      What are some of the wonderful things about your town in the fall? The chances are pretty good that others feel the same way. 

      This topic, especially when shared on social media, marries your brand to your town in a way that no other agent can.

      Need some examples of how others have treated this topic?

      Remember, don’t let these posts sit on your blog. Cross-post to social media to increase traffic to your website.

      Happy Fall!


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here