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Friday, December 12, 2025

automated marketing

    Every real estate agent knows the feeling: you’ve been mailing, emailing, and posting consistently—yet a homeowner still says, “I’ve never heard of you.”

    It’s not that your marketing isn’t working. It’s that homeowners only notice it during what psychologists call attention windows—short bursts of readiness when their brains become temporarily receptive to messages about moving, selling, or improving their homes.

    These windows aren’t constant. They’re triggered by life events, seasonal shifts, financial changes, or even something as simple as a neighbor selling their home. Outside of these windows, the mind filters out most marketing because it’s not immediately relevant.

    Why Timing Matters More Than Frequency

    Your marketing can show up five times this month, but if the homeowner isn’t “in the window,” they’ll miss or ignore it entirely. Then, the moment something changes in their life, they suddenly start noticing real estate messages they overlooked before.

    This isn’t randomness—it’s selective attention at work.

    This is why consistency is critical. You’re not trying to be seen all the time. You’re trying to be seen at the exact moment their attention window opens.

    How to Align Your Marketing With Attention Windows

    You don’t need to know when the window will open. You just need to ensure you’re present when it does.

    Here’s how to do it strategically:

    • Mail monthly or seasonally so your brand overlaps with more attention windows.

    • Use varied messaging—market updates, inspiration, homeowner tips—to match different triggers.

    • Maintain consistent visual branding to make recognition instantaneous once the window opens.

    • Use soft-touch marketing so your message feels relevant without being pushy.

    The Result

    When you understand the attention window, marketing stops feeling like guesswork. You’re no longer trying to be noticed constantly—you’re positioning yourself to be noticed when it matters most. And that’s how opportunities turn into listings.

    Launch a Looking For Listings Scheduled Campaign, Here →

    __________________________________________________________________________________________________

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 2026 Q1 Real Estate Marketing Guide

    Kickstart 2026 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

    3. The Free Interactive 6-Month Real Estate Business Plan
    The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      Because growing your business shouldn’t mean working yourself into the ground.

      If you’ve ever ended the day feeling busy but not productive, you’re not alone. Many agents confuse activity with momentum. The truth is, you don’t need 10-hour days to fill your pipeline—you need 3 focused hours built around consistency, value, and connection.

      This plan helps you create meaningful outreach, build visibility, and generate real listing opportunities without burnout.

      The 3-Hour Workday Prospecting Plan
      🕐 Hour 1: Connection & Personal Outreach

      Your first hour sets the tone for the day—real conversations with real people.

      Goal: Build relationships, not just contact counts.

      Action Steps:

      • Pick 10–15 homeowners from your farm or sphere.

      • Send personalized messages or texts like:

      “Hi {{first_name}}, I just wanted to wish you a great start to the season! If you’ve been curious how home values are trending in {{city}}, I’d be happy to share a quick local snapshot.”

      or

      “Hey {{first_name}}, with the new year around the corner, I’m putting together short market updates for neighbors in {{neighborhood}}—would you like one?”

      Scheduled Farm Campaign shown above. Learn More.

      Pro Tip: Use your CRM or spreadsheet to mark who responds and note when to follow up next week.

      🕑 Hour 2: Marketing That Works While You Don’t

      This is your automation hour—where systems do the heavy lifting.

      Goal: Stay visible every month without daily effort.

      Action Steps:

      • Launch or schedule your Farm Campaign so postcards go out automatically.

      • Pick one of these high-performing campaigns:

        • Holiday Market Update Postcards

        • Home Value Series

        • Listing Inventory Builder

      • Add QR codes linking to your online home-value tool or free guide.

      • Use the same messaging across email or social for brand consistency.

      📈 Agents who combine automated mailings with personal outreach average 2–3× more homeowner responses than agents relying on one channel alone (RealOffice360, 2024).

      Sample postcard copy:

      Headline: “Thinking About Moving in 2025? Let’s Find Out What Your Home Could Sell For.”
      Body: “Home values in {{neighborhood}} are shifting fast. I’d love to send you a quick, no-pressure market update customized for your address. Just scan the QR code to get started.”

      🕒 Hour 3: Review, Reflect & Refocus

      The final hour is where you measure results and set up tomorrow’s wins.

      Goal: Track progress and optimize effort.

      Action Steps:

      • Log who engaged or replied to your outreach.

      • Record how many postcards or emails went out this week.

      • Schedule your next call, text, or touchpoint for each contact.

      • Adjust your messaging based on what worked best.

      Pro Tip: Track one metric—meaningful conversations per week. That number predicts your listings far better than hours spent.

      🧾 Your 3-Hour Workday Prospecting Worksheet
      Time Task What to Track Notes
      9:00–10:00 AM Personal outreach (calls, texts, handwritten notes) # of meaningful contacts made Schedule follow-ups
      10:00–11:00 AM Launch/maintain marketing campaigns Campaigns active, postcards sent Align with blog/email themes
      11:00–12:00 PM CRM review & goal tracking # of engaged leads, follow-ups booked Plan next-day outreach

      Daily Reminder:
      ✔️ Focus on quality conversations over quantity
      ✔️ Stay visible through automated mailings
      ✔️ Track results to compound success

      You don’t need marathon prospecting sessions—you need a repeatable rhythm.
      Three focused hours a day can build more momentum than three unfocused days a week.

      If you’d like an easier way to stay consistent, schedule a Farm Campaign or Sphere of Influence Mailing through ProspectsPLUS!. We’ll handle the monthly outreach so you can focus on what matters most: conversations, closings, and your clients.

      🎯 Set Up Your Automated Farm Campaign →

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 2025 Q4 Real Estate Marketing Guide

      Kickstart 2025 with our Quarterly Real Estate Marketing Guide to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! – Click Here

      3. The Free Interactive 6-Month Real Estate Business Plan
      The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        When clients need a real estate agent, it pays to have an easily recognizable name at their fingertips. But coming up with fresh, eye-catching content and sticking to a regular schedule of sending this content out is incredibly time-consuming.

        An automated, recurring marketing campaign is the easiest way to maintain brand exposure and stay relevant; while freeing up time for more high-level tasks.

        Put Your Time to Better Use

        Automating your marketing ensures you adhere to your long-term marketing strategies because you never miss sending out a campaign.

        Scheduling postcard campaigns to go out automatically allows you to focus on prospecting, handling listing appointments, and developing other business growth strategies.

        Meanwhile, targeted campaigns are working in the background to drive customer engagement and
        ensure clients have your name in mind when it is time to list a home or find a new property.

        The Content Card Series Campaign is shown above. To see more, Click Here.

        Scheduled postcard campaigns give you the competitive edge

        Regardless of speculated market shifts, homebuyers and homeowners will continue looking to trade up or relocate and will reach out to agents to take the plunge.

        With an ongoing scheduled postcard campaign, you ensure your name is front and center with your target market when they are ready to strike.

        In addition, various campaigns are available with customized messaging to fit certain niche markets. For instance, many fence-sitting homeowners are unsure if this is the right time to sell. The Fence Sitter postcard campaign is designed with the ideal message that speaks to their looming concerns and calms their fears.

        The smart money is on automation

        According to Lenskold Group, 78% of marketers reported that marketing automation increased revenue.

        And 75% of brands saw a return on investment within 12 months due to using automated marketing campaigns (Focus Research study).

        Launching an automated marketing campaign is the best way to make every moment count in your business, raise your brand profile, and stay relevant.

        To get started launching a scheduled campaign or learn more, Click Here.

        To check out our FREE Contact Manager, Click HERE.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          And, Don’t Pay Until Each Mailing Goes out, Cancel or Change ANYTIME!

          Real estate clients, summer vacations, and family cookouts have you in over your head this summer?

          Schedule your marketing in just minutes and get back to summer!

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Launch a FARM, Get More Listings Campaign

          Launch a FARM, Get More Listings Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW
          Launch an SOI, Animal Series Campaign

          Launch an SOI, Animal Series Scheduled Campaign by clicking “GO NOW” below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW
          Launch a Year of Holidays in Just Minutes!

          Launch a Holiday Series Scheduled Campaign by clicking the “GO NOW” button, below (from a desktop or laptop computer).

          And, remember, YOU DON’T PAY until each mailing goes out (cancel or change up until the night before mailing).

          Get started, GO NOW

          PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

          1. The Free 12 Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

          2. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          3. Become a Neighborhood Brand

          Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

          4. The Free Real Estate Mailing List Guide

          This image has an empty alt attribute; its file name is Real-Estate-Mailing-List-Guide2-3-D-999x1024.jpg

          The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

          5. Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          6. The Free Online ROI Calculator

          This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

          Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

          7. The Free Real Estate Marketing Guide “CRUSH IT” 

          This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

          The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

            We just freed up a whole bunch of your time!

            HOW?

            By adding the ability to SCHEDULE MAILINGS on ProspectsPLUS!

            Now, you’ll experience…

            • Less time spent marketing
            • Less last-minute marketing stress
            • Less missed important marketing deadlines
            • Less marketing systems to babysit
            • Less questions each month about who you need to market to and when.
            • Less tasks on your “To Do” list
            • Less money spent on postage (you can send standard class)
            • Less past clients FORGETTING ABOUT YOU because they’re getting scheduled mailings from you throughout the year.

            IMAGINE YOUR LIFE WITH SCHEDULED MAILINGS! NOW, YOU CAN….

            • Schedule out a year of postcards in one visit and you don’t have to pay until each postcard goes out.
            • Assign additional tasks to your assistant because her time has been freed up.
            • Spend more time on priority activities like prospecting, presenting, and closing.
            • KNOW what future marketing is going out WHEN – no more worries.
            • Save money, since you’re scheduling in advance you can now send standard class.
            • Better yet – with the money you’re saving on postage you can upgrade to a jumbo or panoramic sized postcard – and REALLY STAND OUT.

            AND SCHEDULED MAILINGS ARE…

            • 100% risk-free. You aren’t charged until the date the postcard goes out.
            • Able to be canceled or changed (including the mailing list) right up to the night before your order goes out.
            • Confirmed by email the day before your order goes out.

            HERE ARE 5 WAYS THE POWER OF SCHEDULING WILL CHANGE YOUR LIFE

            1. Just Closed on a Property? Schedule the Next 5 Years of Client Anniversary Cards RIGHT NOW
            Customer Appreciation Series

            2. Say GOODBYE to Holiday STRESS. Schedule All Your Holiday Postcards Before the Season Begins

            Holiday Series

            3. Schedule Your Open House Postcards to Arrive JUST IN TIME – Prior to Your Big Weekend

            Open House Gear, Color & Scenic Series

            4. Don’t Ever MISS a Client Birthday Again. Schedule the ENTIRE YEAR at Once

            Birthday Series

            5. Niche Marketing? Schedule Out Those REPEATED Postcard Mailings to go out RIGHT ON TIME

            Absentee Owner, First Time Buyer, Fence Sitter Series
            Ready to HAVE MORE TIME IN YOUR DAY? Start Scheduling Your Mailings Now.
            Because what GETS SCHEDULED – GETS DONE!
            Just click the “Schedule for Later” button on the order proof page and pick your date – it’s that easy!
            GO NOW

            Need help getting started with your scheduled mailings or in targeting a specific niche of buyers or sellers? Call our support team for assistance at 866.405.3638!

              The reality is, there is never enough time in the day to get all of your necessary work done, including marketing.

              And certain important aspects of your work can only be done by YOU. This forces you to make hard choices about where to dedicate your time.

              But what happens to the rest of the work?

              Go from overwhelmed to an opportunity multiplier

              Lets look at marketing activities.

              The success of direct response marketing for branding and generating new clients is well known. This is especially true for Just Listed and Just Sold postcards.

              However, the effort involved in uploading home photos, adding copy, and creating a targeted mailing list can drain you of valuable time.

              We know the importance of getting Just Listed and Just Sold postcards out with every listing and sold. It’s the road map top agents follow to maximize each opportunity and ensure no money is left on the table.

              And we also understand that you can’t stop in the middle of an already over-booked day to send out a Just Listed or Just Sold postcard.

              Which means, very often, these postcards just don’t go out…and money gets left behind.

              Related: Find out your marketing ROI. Try our Free ROI Calculator

              Therefore, automating this important area of your business plays a big role in cultivating ongoing business success…and growth.

              Meet your problem solver – MSLmailings.com.

              It’s the answer that frees you from this time-consuming work, yet provides you with the desired results.

              You continue doing the work most important to your business – prospecting and going on appointments. MLSMailings.com takes care of sending out your Just Listed and Just Sold postcards – ensuring no money is left behind.

              MLSMailings.com is like your own “invisible marketing assistant”.

              It really is easy to maximize your opportunities

              You may be thinking, “but I’m so busy, I don’t even have time to execute a process like this”.

              Not so, using MLSMailings.com is easy.

              Here’s how it works.

              MLSMailings.com automatically generates postcards for your listings when they are active and sold. The data is received directly from your MLS and a postcard is generated automatically.

              You receive an email 24 hours prior to printing, giving you the option to opt out. If you want the postcard to go out, you do nothing and the postcard is mailed to surrounding home owners of the property address.

              That’s it!

              There is no commitment for you to use this service and you can stop using it when ever you want.

              However, it’s doubtful you’ll stop.

              Once you’ve been freed of a time consuming activity and able to focus all of your attention on growing your business there will be no turning back.

              There’s no longer a reason to leave money on the table. Your opportunity multiplying Just Listed and Just Sold postcards can go out EVERY TIME.

              Go Now to MLSMailings.com and start freeing up time for the important tasks ONLY YOU can do for your business!

              Order Free printed sample postcards from MLSMailings.com, here.
              You might also like:

              Creative Marketing: Be Daring, Be Memorable

              Avoid These 4 Common Real Estate Agent Marketing Mistakes

              Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

              PLUS: When you have time…here are Free killer tools to help your success this year!

              1. Become a Listing Legend Free eBook 

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

               

               

              2. “Get More Listings” Free Online Webinar

               

              “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here

               

               

              3. The 12 Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

               

               

              4. The Free One-Page Real Estate Business Plan

              Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here

               

               

              5. The Free Online ROI Calculator

              Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

              © 2025 ProspectsPLUS! | Real Estate Marketing Blog