We’re halfway through the third quarter of 2021 and as we continue through the year your number one goal should be…
Don’t allow anyone in your Sphere to complete a real estate transaction with an agent other than you.
NAR has a statistic that states 75% of buyers and sellers choose the first agent they speak with instead of calling their previous agent.
We’re highlighting three ways to make sure your Sphere continues to be your best source for repeat clients and referrals through the end of 2021.
1. Take your Sphere engagement to the next level with the Free BusinessBASE™
The key to business growth is to become more visible, more likable, and get more people to remember you.
In three easy steps, the BusinessBASE™ helps you do this by cultivating and growing the three groups of people that will provide the majority of your repeat business and referrals (family, friends, and close acquaintances).
According to NAR the average person moves every 5 – 9 years.
Not all of the people in your BusinessBASE™ will move this year, but approximately 15% of them will.
Are you going to be the agent that helps them do this or is someone else?
By following the BusinessBASE™ guidelines you should do at least 50 transactions a year as a result of your efforts.
The BusinessBASE™ includes numerous contact suggestions to help build your base, as well as, 30 effective ways to connect with your base, 30 creative reasons to use for calling your base, the ideal information to include in each contact profile, and the method behind send-call-see.
To get your FREE BusinessBASE™ download, Click Here.
2. Pick up the phone and call
Go through your CRM and pick out past clients and those in your SOI who you haven’t been in touch with over the past year and give them a call.
The call serves several purposes:
- It’s a personal touch – and those are always memorable
- It’s a reminder to them that they know a real estate agent (just in case someone asks!)
- Ask the right questions and you’ll be able to fill in missing information in their CRM file
What will you say?
Ask how they are faring during the pandemic. If they have a family, inquire about their well-being.
If asked about the current market, explain it without sounding salesy.
Most of all, listen.
3. Schedule an SOI campaign
Statistics show that 66% of the business generated by top agents (closing 50+ transactions a year) comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.
Consistently marketing to these groups is the key to the growth of your real estate business.
And a Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.
In addition, right now, ProspectsPLUS! is offering an incredible guarantee when you schedule an SOI campaign.
We believe so much in the power of Scheduled Campaigns and what they will do for your business we’re guaranteeing “3 extra closings a year” from scheduling a 12 month SOI campaign or your money back.
Just launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE™, we will refund the money spent on your campaign.
The best part about a Scheduled Campaign is you don’t pay until your mailings go out and you can change or cancel your mailing up until the night before.
This degree of flexibility has made Schedule Campaigns a big hit with agents nationwide.
Bottom line
Year after year, the NAR surveys say that although buyers and sellers claim they will use their agents in the future, most of them don’t.
Don’t assume that because you worked with a client in the past, they will remember you years from now. They won’t unless you keep in touch consistently.
Your Sphere has the ability to be a repeat client and referral generating machine, don’t let that opportunity pass you by!
Did you know our Absentee Owner Campaigns are on sale right now?
If you’re interested in adding some absentee owners to your client list, right now’s the ideal time to pursue them (sale ends in 3 days on August 21, 21).
Absentee Owner Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:
Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).
Get 10% Off, Use Promo Code: ABSENTEE10
And, remember, YOU DON’T PAY until each mailing goes out (cancel anytime or change up until the night before it goes out).
Launch an Absentee Owners Scheduled Campaign now, CLICK HERE!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
