Success Strategies

Hot Content Ideas to Keep Your Real Estate Brand Sizzling All Summer

By Lisa Gray

May 16, 2025

Staying visible during the summer real estate surge isn’t just about listings—it’s about connection.

Smart agents know that consistent, valuable content builds trust, authority, and long-term client relationships. Here are powerful summer content ideas to help your brand stay top-of-mind—and top-of-feed.

1. Summer Home Tips Series

Create short blogs or reels featuring topics like energy-efficient cooling, outdoor entertaining tips, or summer maintenance checklists.

2. Agent Summer Reading List

Position yourself as a thought leader by sharing your top book picks. A few must-reads:

 3. Local Summer Spotlights

Feature local businesses, farmers markets, parks, or events in your area. It builds goodwill and boosts local SEO.

4. Behind-the-Scenes Summer Vibes

Show your human side. Share a day in your life, summer goal setting, or family fun at a listing shoot.

 

 

 

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here