Referrals and repeat business remain the backbone of a successful real-estate practice. Yet many agents don’t treat it with the system and focus it deserves. In this article, you’ll uncover the proven, actionable formula that top agents use to double referrals within 12 months—and how you can apply it, too.
1. Why Referrals Matter More Than Ever
Many marketing channels cost you time and money—with lower trust rates. By contrast, referrals come wrapped in credibility and cost little.
One study found that up to 92% of consumers trust friends’ and family’s recommendations above all else. IXACT Contact
2. Build a Visible, Value-Driven Touch System
It’s not enough to close a file and move on. A system of consistent touches keeps you top-of-mind:
3. Timing Your Referral Ask With Purpose
Asking too soon or without a relationship causes friction. Wait until you’ve delivered value, solved problems, and built trust. At that point, you can say:
“I’ve loved helping you over the past year— if you know anyone who’d appreciate the same, I’d be honored to assist them.” This approach respects their time and positions you as a trusted advisor—not a salesperson.”
4. Create a Simple Referral Funnel
5. Invest in Memorable Marketing Touchpoints
Referrals often happen because you stay visible and deliver exceptional service. Use marketing assets that reinforce your brand. For example, our Referral-Ready Postcards help you:
When you commit to a system that nurtures relationships + asks smartly + uses visible touches, you’re no longer hoping for referrals—you’re generating them intentionally. Double your referrals in 12 months? Yes—you can when you treat it like the strategic growth engine it is.
PLUS: When you have time…below are some marketing tools to help support your success.