Spring Real Estate Blog Topics Every Agent Should Consider

    What agent doesn’t relish the thought of ranking high in Google searches? Doing so without having to pay for ads is even better.

    The best route to that end is by blogging, consistently.

    Choosing topics can be challenging. They should be local and, when possible, timely. To help you out, we’ve come up with some topics for spring that you’re welcome to steal.

    Audience: Home Buyers

    Topic: “3 Things you Must Know about Buying a Home in [name of your market] this Spring”

    This will be a post of what you expect from the local real estate market this spring. Remember, the key word here is “local.”

    Don’t be lazy like the Minneapolis agent we came across who regurgitated what the national media is forecasting.

    His introduction to the piece was even worse: “Here’s what a few industry experts have to say about the housing market …”

    Wait—aren’t agents supposed to be the industry experts?

    Check out these examples of market forecasts done right:

    Additional homebuyer-focused topics to consider:

    • The importance of preparing to enter the market. Urge them to get preapproved early in the process. Talk about ways to keep motivated during multiple offer situations. How about backup offers?
    • The most popular neighborhoods for homebuyers and the challenges of shopping for a home within them.
    • Any COVID-related restrictions still in place in your market.
    Audience: Home Sellers

    Topic: “3 Things you Must Know about Selling your [name of your market] Home this Spring

    This should be an easy topic since we’re still in a hot seller’s market. Many homeowners, however, have concerns about being able to find a replacement home. Address this concern and any others that are prevalent in your market.

    Other spring home seller topics to consider:

    • The importance of curb appeal in spring. Offer suggestions (again, keep it local) with mentions of local gardening outlets.
      • Recommended repairs to make before the home hits the market.
      • What to expect when offers roll in. Remind them that sometimes better terms trump a higher price.
    Audience: Your social media followers

    Topic: Community Content

    Although you should share all of your blog posts to your social media feeds, community content is immensely more sharable. Check out some of these ideas:

    • Have COVID restrictions been relaxed in your market? Share what’s open, what’s closed, and alternatives to the latter.
    • A post on local parks, with a quick review of each one.
    • Activities for kids during spring break. Your local Parks and Recreation Department and school websites may offer ideas.
    • Suggest day trips for weekends.
    • Best places in town to have brunch on the patio.
    • How to start a vegetable garden.

    Posts on the best places in your market to:

    • Ride a bike
    • Go hiking
    • Camp out
    • Fish
    • Shop at flea markets or go antiquing
    • Dine outdoors
    • Picnic
    • Swim
    • Golf
    • Take your dog (dog-friendly dining, beaches, parks, etc.)
    • Best beach
    • Have a staycation

    Finally, one of our favorite local topics is “Why we love spring in [name of market].” Get inspiration for this one from timeout.com and toronto.com.

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    Lisa Gray
    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.