In 2025, simply putting a sign in the yard isn’t enough. If you want to pack your open house, social media is the megaphone you need to reach buyers fast—and for free.
Here’s how to maximize your reach:
1. Start with a Teaser Post
Post a sneak peek 3–5 days before the open house. Share a carousel of the home’s best features or a 15-second video walkthrough. Add a call to action like: “Want a private early look? DM me.”
2. Create a Facebook or Instagram Event
Facebook events increase visibility by showing up in local feeds and “Events Near You.” Use keywords like the city, neighborhood, and “Open House” in your title.
3. Go Live on the Day Of
Give a live virtual walkthrough an hour before the open house begins. Pin the post and use it to build buzz with last-minute viewers.
4. Boost Your Post with a Small Ad Budget
A $10–$20 boost can get your post in front of hundreds of local buyers. Target zip codes, age ranges, and “likely to move” interests for best results.
5. Use Stories + Reels
Short-form video gets more reach than static images in 2025. A 10-second walkthrough or quick tour of the kitchen can spark interest fast.
The more visibility you create online, the more foot traffic you’ll generate in person. Use these strategies to make your next open house your most attended one yet.