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Monday, December 15, 2025

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    With each election cycle, speculation around its impact on the real estate market intensifies. From predictions of skyrocketing interest rates to fears of housing crashes, it’s easy to get caught up in the myths. Here’s a closer look at what’s true and just noise.

    Myth: Elections Cause Housing Markets to Stall

    One common belief is that homebuyers and sellers “wait and see” during election years, leading to stalled markets. While some potential buyers might hold back, data tells a different story. According to historical trends, home sales often continue steadily during election years.

    Interest in real estate remains strong as factors like inventory, interest rates, and seasonality play a more significant role in the market than elections.

    Reality: Policies May Influence Long-Term Trends

    The election itself does not affect real estate but the policies following it. For instance, tax laws, mortgage interest rates, and economic policy changes can influence the market.

    The Avoidable Seller Pitfall Series is shown above. To learn more, Click Here.

    While election outcomes can set the tone for future policies, implementing those policies can drive fundamental changes in housing affordability and market dynamics. For example, changes in capital gains taxes or mortgage interest deductions might impact buying and selling decisions.

    Myth: The Party in Power Directly Determines Home Values

    Many believe that home prices are directly tied to which political party is in office. However, real estate values are driven by a complex blend of supply and demand, local job growth, and economic factors—not just politics.

    Although party platforms may influence policy directions, real estate markets respond more to economic health than political party lines.

    While elections add a layer of uncertainty, the real estate market is driven by much more than political outcomes. Informed buyers and sellers can make sound decisions by focusing on market fundamentals rather than election-year myths.

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

     

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

      As real estate agents, we all know that trust and reputation are essential to success. But what if your perception in the community could create success on its own?

      In the book Ninja Selling, Larry Kendall shares a fascinating example from the advertising firm Hobbs and Herder that reveals the surprising power of perception.

      The example is about an experiment they conducted that illustrates just how powerful real estate marketing can be. It highlights a crucial takeaway for every real estate agent: perception is reality.

      Hobbs and Herder developed a full-scale direct mail marketing campaign around a fictional agent. They designed professional ads, distributed print materials, and presented this non-existent agent as a prominent figure in the real estate industry.

      The Real Estate Times Series is shown above. To learn more, Click Here.

      The results were astounding. Post-campaign, people in the community were interviewed and asked who the leading agent was in their area. They responded that the fictional agent was the expert.

      They believed in this agent’s success and even began recommending them to others despite their nonexistent presence in the real world.

      Consistent, high-quality marketing crafted a powerful perception of success that influenced people’s beliefs and decisions.

      This experiment underscores a critical truth: effective marketing can elevate your professional image and attract clients, establishing you as a top agent in your area.

      Every postcard, social media post, and advertisement reinforces your brand, making you visible to potential clients. These clients, in turn, start to associate you with success and trust. By consistently marketing yourself with professional materials, you don’t just advertise homes; you cultivate a reputation.

      Building a lasting impression doesn’t happen overnight, but with the right strategy and focus, you can become the trusted agent people know and recommend.

      With strategic marketing, you’re not just selling homes—you’re selling your expertise, trustworthiness, and professionalism.

      Ready to shift the perception of your business? Our real estate marketing solutions can help make you the agent everyone remembers.

      Watch our video that portrays the Hobbs and Herder experiment below

      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

       

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        As environmental awareness rises, many buyers prioritize sustainability in home purchases. For real estate agents, understanding and marketing a property’s eco-friendly aspects can be a powerful tool in appealing to this growing audience.

        Here are five ways to make your listings stand out to eco-conscious buyers.

        1. Highlight Energy-Efficient Appliances
        Appliances with ENERGY STAR® certification are a significant selling point for eco-conscious buyers.

        Pointing out energy savings in monthly bills and reduced carbon footprints helps potential buyers see the added value.

        2. Emphasize Solar Panels and Renewable Energy
        Properties with solar panels or other renewable energy sources are desirable to environmentally focused buyers.

        If a home includes solar panels, mention energy cost savings and reduced reliance on the grid.

        The Avoidable Buyer Pitfalls Series is shown above. To learn more, Click Here.

        3. Showcase Eco-Friendly Materials
        Features like sustainably sourced wood, non-toxic paints, and bamboo flooring appeal to buyers who value green building materials. Mentioning these elements demonstrates the home’s commitment to sustainability.

        4. Point Out Smart Technology
        Smart thermostats, energy-efficient lighting, and automated systems save energy and make homes more eco-friendly. Highlighting these features can make your listing more appealing to buyers focused on sustainable living.

        5. Emphasize Water Conservation
        Low-flow fixtures, rainwater collection systems, and drought-resistant landscaping can appeal to eco-conscious buyers by reducing water usage and enhancing sustainability.

        These features demonstrate a commitment to conserving resources, which resonates with environmentally conscious clients.

        By showcasing these eco-friendly elements, you position yourself as an agent who understands eco-conscious buyers’ values and aligns your listings with today’s environmentally aware consumers.

        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

         

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

          Winter is often considered a slow season in real estate, but it doesn’t have to be.

          In fact, the final quarter of the year presents unique opportunities to stand out in a less crowded market. With the right strategies, you can leverage the winter months to sell homes and finish the year on top.

          Embrace Winter Staging

          While the weather may be colder, it’s an opportunity to create a warm, inviting atmosphere that appeals to buyers.

          Highlight cozy features like fireplaces, updated heating systems, and energy-efficient windows. Use holiday decor sparingly to add charm and show how the home can be a welcoming space during the festive season.

          Staging with warm tones, soft lighting, and plush textures can help buyers envision the property as a comfortable retreat in the colder months.

          Click Here to See various Holiday postcard series!

          Leverage Virtual Tours

          With shorter daylight hours and unpredictable weather, virtual tours become a valuable tool in winter.

          Offering high-quality, immersive virtual tours allows potential buyers to view homes from the comfort of their own space, minimizing the challenges of scheduling in-person visits.

          This is especially useful for out-of-town buyers or those with tight year-end schedules.

          Capitalize on Motivated Buyers and Sellers

          Year-end often brings urgency. Sellers may want to close deals before the new year for tax reasons, while buyers may be motivated to move quickly during the holiday season.

          As an agent, you can highlight the benefits of closing deals in Q4 and position yourself as the expert in guiding them through this time-sensitive process.

          With the right approach, winter can become a season of success, offering plenty of opportunities to keep your listings moving.

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

           

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

           

            As the year’s end approaches, savvy real estate investors are actively searching for last-minute opportunities to maximize their tax benefits.

            This creates a perfect opportunity for real estate agents to attract investor clients looking to close deals before the end of the fiscal year.

            Here’s how to capitalize on this time-sensitive market and connect with investors in Q4.Real Estate Marketing Investment Property Postcards

            Understand Investor Motivations

            Investors often seek to acquire properties by year-end to take advantage of tax deductions, depreciation, and other financial benefits of purchasing income-generating real estate.

            As an agent, it’s essential to understand these incentives and communicate them effectively in your marketing to potential investors. Highlight how purchasing now can help reduce their taxable income and boost long-term profitability.

            Market Income-Generating Properties

            When marketing properties to investors, focus on showcasing their potential for generating consistent income.

            Highlight critical factors such as rental yields, occupancy rates, and market appreciation in the area. Create detailed investment property reports that provide essential financial data, making it easier for investors to evaluate the opportunity and take action quickly.

            Real Estate Marketing Investment Property PostcardsBuild a Strong Investor Network

            Q4 is a great time to expand your investor network. Attend local real estate investment groups or network online through forums and social media platforms where investors are active.

            Position yourself as the go-to resource for finding lucrative year-end investment deals. To keep investors engaged, consider offering exclusive opportunities or early access to property listings.

            By leveraging these strategies, you can attract more investor clients and close profitable deals before the year ends, helping both you and your clients succeed.

             

            PLUS: When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

             

            2. The Free 6-Month Done-For-You Strategic Marketing Plan

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Interactive 6-Month Real Estate Business Review

            The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

             

             

              The holiday season might seem like a slow time for real estate, but it’s a great opportunity to stand out and stay in mind with potential clients.

              While buyers and sellers might be focused on celebrations, you can still generate leads and build your brand through creative holiday marketing strategies. Here’s how to make the most of the festive season!

              Holiday-themed campaigns that shine

              Creating festive, personalized marketing campaigns is one of the best ways to engage clients during the holidays. Consider sending holiday cards, offering seasonal service discounts, or running a “12 Days of Real Estate” campaign highlighting a new tip daily.

              These campaigns keep your name in front of clients while tapping into the festive spirit.

              The Holiday scheduled campaign is shown above. To learn more, Click Here.

              Use social media to boost engagement

              Social media is a powerful tool for holiday marketing. To increase visibility, create engaging posts featuring holiday-themed home staging tips, showcase cozy property listings, or even host a holiday giveaway.

              Be sure to use festive hashtags like #HolidayHomes or #CozyListings to expand your reach and build connections with potential buyers and sellers.

              Don’t forget about direct mail

              The holiday season is the perfect time for direct mail marketing. Send postcards with market updates on the back and holiday greetings on the front to past clients and targeted neighborhoods.

              It’s a simple yet thoughtful way to remind your sphere of influence that you’re ready to help them find their dream home or sell in the new year.

              By incorporating these creative holiday strategies, your real estate business will thrive throughout the season.

              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

              2. The Free 6-Month Done-For-You Strategic Marketing Plan

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive 6-Month Real Estate Business Review

              The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

               

               

                As we approach 2025, real estate agents must stay ahead of the curve. Understanding the trends shaping next year’s market is key to setting yourself apart.

                From economic shifts to technology advancements and changing buyer preferences, here are the top predictions for the real estate landscape 2025.

                Economic Factors: Stabilizing Interest Rates and Buyer Opportunities

                With the Federal Reserve’s recent decision to lower interest rates, affordability could improve for buyers in 2025.

                This offers agents a prime opportunity to help clients lock in more favorable mortgage terms. Age

                Real estate marketing EDDM panoramic postcards
                EDDM Panoramic Postcards. See more, Click Here.

                nts should promote these lower rates to buyers who may have been priced out of the market earlier in the year.

                Technology Advancements: AI, Virtual Tours, and Automation

                The real estate industry will continue to see a rapid adoption of technology. AI-driven tools will help streamline tasks such as lead generation, property recommendations, and client communication.

                Virtual tours and augmented reality will become the standard for property viewings, making it easier for agents to close deals remotely and expand their market reach.

                Buyer and Seller Behavior: The Continued Shift to Remote Work

                Remote work will continue influencing buyer preferences in 2025. Homes with office spaces, outdoor areas, and proximity to suburban or rural environments will remain in demand.

                Agents should focus their marketing efforts on properties catering to this growing remote worker demographic.

                By understanding these trends, agents can prepare now for a successful 2025.

                Stay proactive, and you’ll be a forward-thinking agent ready to guide clients in an ever-changing market.

                PLUS: When you have time…below are some marketing tools to help support your success.

                1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                 

                2. The Free 6-Month Done-For-You Strategic Marketing Plan

                The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                3. The Free Interactive 6-Month Real Estate Business Review

                The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                 

                 

                  The real estate market has significantly changed since the pandemic, and this year has been no exception.

                  Buyers and sellers have adapted to new lifestyle priorities, and as an agent, staying attuned to these shifts is crucial for closing deals in the final quarter of the year.

                  Home Features in High Demand

                  Post-pandemic buyers are prioritizing homes that offer flexibility. Home offices, larger outdoor spaces, and multi-use rooms are in higher demand than ever.

                  Agents must highlight these features during tours and marketing to attract buyers looking for properties that accommodate evolving needs like remote work or homeschooling.

                  Just Listed Postcards are shown above. To learn more, click here.

                  The Rise of Suburban and Rural Living

                  The trend of moving away from densely populated urban areas continues in 2024. Buyers still seek suburban or rural homes for more space, privacy, and a quieter lifestyle.

                  Agents should emphasize the benefits of properties outside major cities, especially for buyers looking to escape fast-paced urban life.

                  Sellers Want Speed and Efficiency

                  On the selling side, clients seek a swift, hassle-free process. Virtual tours, streamlined paperwork, and digital transactions are the new norm.

                  As agents, offering these services makes you stand out as the go-to professional for today’s fast-paced market.

                  Understanding these trends will help you better serve your clients and close more deals as we enter the final months of the year.

                  PLUS: When you have time…below are some marketing tools to help support your success.

                  1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                  Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                  2. The Free 6-Month Done-For-You Strategic Marketing Plan

                  The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                  3. The Free Interactive 6-Month Real Estate Business Review

                  The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                  4. The Become a Listing Legend Free eBook 
                  This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                  Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                   

                   

                    As 2024 draws to a close, it’s time for real estate agents to sharpen their strategies and finish the year on a high note.

                    With the holiday season approaching, many agents assume business will slow down, but this is a golden opportunity to push forward and make the most of the final quarter.

                    1. Tap Into Holiday Marketing

                    The holiday season offers a chance to connect with clients more personally. To engage potential buyers, use festive social media posts, email campaigns, and even holiday-themed open houses.

                    Think of creative yet simple ways to market properties during this busy time of year.

                    Holiday Postcard Campaign. Learn more Here.

                    2. Target Motivated Buyers and Sellers

                    The year’s end often brings urgency for those looking to buy or sell.

                    Many buyers want to settle before the new year, and sellers may be eager to take advantage of favorable market conditions. Position yourself as the go-to expert to guide them through the process quickly and efficiently.

                    3. Prepare for 2025

                    Now is also the time to start preparing for next year. Update your marketing strategies, refine your processes, and set clear goals for Q1 2025.

                    Reflect on what worked this year and where adjustments can be made to kick off the new year with momentum.

                    Finish 2024 strong by staying proactive, and you’ll be well-positioned for success going into the new year.

                    PLUS: When you have time…below are some marketing tools to help support your success.

                    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                     

                    2. The Free 6-Month Done-For-You Strategic Marketing Plan

                    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                    3. The Free Interactive 6-Month Real Estate Business Review

                    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                    4. The Become a Listing Legend Free eBook 
                    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                     

                     

                      Clients have access to vast online resources, and many are tempted to buy or sell properties without the assistance of a real estate agent.

                      As a real estate professional, defining your value clearly and communicating it to your clients is crucial. Educating them on the unique benefits you bring to the table reinforces your expertise and helps build trust, leading to long-term relationships and referrals.

                      Articulate Your Role Clearly

                      One of the key challenges agents face is the misconception that buying or selling a home is a simple, DIY task. To counter this, you need to clearly articulate your role as more than just a facilitator of paperwork.

                      Explain to clients that you are an advisor, negotiator, market expert, and problem solver. Your knowledge of local markets, access to off-market listings, and ability to navigate complex negotiations are invaluable for buyers.

                      Sellers benefit from your pricing strategy expertise, professional marketing, and negotiation skills to get the best possible price for their home.

                      You can highlight your value by sharing real-world examples of how you’ve helped clients save time, avoid costly mistakes, or secure better deals. Use testimonials to back up your claims and emphasize the importance of having a knowledgeable professional on their side.

                      Set Boundaries and Expectations

                      Setting clear boundaries with clients from the beginning of your working relationship is crucial. Many agents fall into the trap of being “always available,” which can lead to burnout and unrealistic expectations.

                      Instead, explain how you will communicate and set clear guidelines on response times. This will not only show professionalism but also demonstrate that you value your time and are efficient in your approach.

                      Be Transparent When Negotiating Commissions

                      Commission negotiations can be a sensitive topic, but it’s also an opportunity to show your worth. Rather than focusing solely on price, emphasize your full range of services.

                      For example, explain the marketing strategy you will implement, including professional photography, staging, online advertising, and open houses, all of which contribute to getting the best outcome for the client.

                      If clients push for a lower commission, remind them that cutting costs could mean cutting corners, potentially resulting in a lower sale price or missing out on ideal properties. Demonstrating the long-term financial benefits of your expertise will help justify your fees.

                      In conclusion, by clearly defining your value, setting boundaries, and negotiating transparently, you can establish yourself as an indispensable partner in your client’s real estate journeys.

                      PLUS: When you have time…below are some marketing tools to help support your success.

                      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                      2. The Free 6-Month Done-For-You Strategic Marketing Plan

                      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

                      3. The Free Interactive 6-Month Real Estate Business Review

                      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

                      4. The Become a Listing Legend Free eBook 
                      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

                       

                       

                        The long and short of it?…
                         
                        Direct mail marketing is still vastly more effective than email marketing for your real estate business. Sure, it isn’t free, which explains why we receive many emails daily.
                         
                        Who doesn’t like free stuff? The problem is the email burnout factor, as well as the fact that marketing emails are impersonal and annoying to many.
                         
                        If one marketing method brings more clients and, therefore, more income, it should warrant a marketer’s attention, don’t you think? The increase in GCI you’ll realize by using direct mail may just pay for the campaign.
                        If you think I’m biased, read on for the latest statistics.
                        What do marketers in other industries say?
                        If email marketing is the be-all and end-all, ask yourself why companies such as Google, Amazon, LinkedIn, Adobe, and more rely heavily on direct mail marketing.
                         
                        To “… acquire new customers and keep current ones loyal,” according to Paul Bobnak at Whosmailingwhat.com. Now, there’s something all agents aspire to.
                        What about consumers?
                        • A surprising headline from The California Business Journal Newswire: “People Give 65% Of Postcards In Their Mail Full Attention Vs. 35% Of Emails.”
                        Want more?
                        • Direct mail advertising pieces are more often read than emails by all demographics.USPS
                        • “A record 96% of all mail was engaged with. This is an increase from 2019 which was at 91%.” JICMAIL
                        • 75% of business mail stays home for over four weeks and is revisited an average of 5 times. MarketReach
                        • Response rates for direct mail are compelling. In fact, they are five to nine times “… higher than any other advertising channel,” according to The Data & Marketing Association
                        One of the most important statistics for real estate agents is about your target audience, baby boomers. According to the USPS, half of those surveyed preferred direct mail advertisements. Who knows what this current market is going to morph into?
                         
                        Whether a buyer, seller or eventually a balanced market, honing in on your target client via direct mail is a habit; you should start now.

                        PLUS: When you have time…below are some marketing tools to help support your success.

                        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                         

                        2. The Free 6-Month Done-For-You Strategic Marketing Plan

                        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
                         
                         
                         
                         
                        3. The Free Interactive 6-Month Real Estate Business Review
                         
                        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here
                         
                         
                        4. The Become a Listing Legend Free eBook 
                         
                        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
                         

                         

                             
                         

                          Nurturing. It’s the most effective method of moving leads and prospects through the sales funnel. Do it right, and you end up with clients who, if nurtured, can provide you with referrals.

                          Nurturing your past clients requires reconnecting with them consistently after the transaction.

                          1. Ensure that your customer service is unforgettable

                          No, you don’t need to present them with a whirlwind trip worldwide at closing. It’s the small things that when added up, will leave the best impression and one that will last far into the future:

                          • Keep probing, gently, until you fully understand their wants and needs.
                          • Return calls as quickly as possible.
                          • Reach out consistently to keep them abreast of the transaction’s process or see how they’re doing and if they have any questions or concerns.
                          • Listen to your clients—really listen.
                          • Let them know, in word and deed, that they are never alone during the transaction.
                          2. Keep them abreast of the latest local housing market news

                          Create a customized housing market news report template to send to former clients quarterly, semi-annually, or annually.

                          Homeowners love to know how their home is holding or not holding its value. Keep it simple to understand by using lots of visuals.

                          3. Just Listeds and Just Solds

                          Be alert for just listed or sold homes in your former clients’ neighborhoods. This is the perfect time to reconnect and show you’re keeping abreast of local real estate.  You’ll find some brilliant Just Listed and Just Sold postcards right here.

                          4. Celebrate with them 

                          Hopefully, you’ve kept track of important dates in your former clients’ lives. This includes birthdays and anniversaries (especially the anniversary of when they purchased their home).

                          Mark those dates to send a small gift to the former client’s office.

                          Why the office?

                          Ask anyone who has received a bouquet of flowers at work how many of their co-workers asked who they were from and what the occasion was.

                          Just think how much free word-of-mouth advertising you’ll get when your former client tells coworkers that the gift is from their real estate agent to celebrate the anniversary of their home purchase.

                          5. Send an updated CMA

                          Your past client reconnection efforts should include an annual CMA to keep them abreast of how their home stacks up regarding market value. They may not be considering selling, but they are most likely curious about their home’s market value.

                          Make sure you put this task in your CRM so you won’t forget about it.

                          Reconnecting with folks you’ve done business with is a tried-and-true referral generator.

                          PLUS: When you have time…below are some marketing tools to help support your success.

                          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

                          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

                           

                          2. The Free 6-Month Done-For-You Strategic Marketing Plan

                          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here 3. The Free Interactive 6-Month Real Estate Business Review
                          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here 4. The Become a Listing Legend Free eBook 
                          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg
                          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
                               
                           
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