We recently gave you some ideas on how to reach out to the people in your CRM over the holidays. And, we promised you more, so let’s dive right in.
We left off talking about holiday blog posts
Blog posts should never be permanently rooted on your website. Propagate them and share them on your social media platforms.
“Cross-promoting your content on social media can help drive traffic to your blog,” according to Melanie Tamble at socialmediaexaminer.com. It also helps generate additional exposure for your brand.
Whichever platforms you use, ensure that what links back to your blog contains a catchy headline. Then, engage, engage, engage with commenters.
The quick pop-by
If you’re short on cash (and who isn’t right now?), save this one for the hottest of the hottest leads and referral sources in your CRM.
Here are some ideas for the seasonal pop-by:
- Deliver boxes of cookies or confections (homemade are especially appreciated).
- Toys for the pet(s)
- Goodies for the kids
- Boxes of sparklers for New Year’s Eve
- Champagne or champagne glasses to toast the New Year
- Hot chocolate kit. You can make these yourself to save money. Open hot chocolate mix packets into a small cellophane bag and use a shiny twist tie to secure it. Place this in a basket or larger bag along with a peppermint stick and small marshmallows.
A handwritten tag that simply, and with class, wishes the best of the holiday season or a fantastic 2024 will cast you in a non-salesy light.
Go traditional
There is a reason our mailboxes fill up with holiday cards every year: it’s a relatively inexpensive way to reach out.
ProspectsPLUS offers numerous holiday postcard options for the coming holiday.
Consider scheduling an automated monthly holiday campaign to make your real estate marketing easier in 2024.
You can schedule a holiday campaign in just minutes, and once set, holiday postcards will go out every month throughout the year, keeping you in front of your market and reminding them who to call for real estate assistance.
Heading into the holidays can very often be a hectic time for agents, what with trying to close before all the lenders, title and escrow folks, and attorneys take time off.
If you start now, however, you can get those holiday touches taken care of and reap the benefits in 2024.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here