Real estate brochures give an agent room to explain a property, a service, or a neighborhood without building a design from scratch. ProspectsPLUS! already has done-for-you templates for real estate niches, written around marketing design practices agents use every day. You choose a template, add your details, pick whether it is mailed to recipients or shipped to you, and place the order. Printing and the fulfillment included with that order are handled for you.
Browse the real estate brochure collection and start an order. Phone help is available at +1-866-405-3638 if you want it.
Start with the job the brochure needs to do
A useful piece has one job. It might introduce how you work in a neighborhood, walk a buyer through a home, or give a seller a clear next step. Write that job in one sentence before you open the catalog: this piece will help a specific reader understand one point and take one next step.
That sentence tells you which template fits. A buyer comparing a home needs property detail. An owner who has never listed with you needs a reason to start a conversation. A past client needs a reminder that you are still the agent to call. One audience and one point keep the piece easy to use.
You do not research a layout or plan panels. The templates already organize the message. Your job is to pick the collection that matches the conversation you want, then personalize it with current facts, photos, and your contact details.
Choose a done-for-you real estate brochure template
The real estate brochures page is the fastest place to start. Templates are free to browse, and the copy was written by real estate professionals for real estate professionals. You personalize a finished design instead of building one.
Named series on that page include FSBO – First Aid Brochures, Luxury Brochures, Selling Your Home Brochures, and Timing Is Everything Brochures. Use them when the series name matches the conversation. For a tighter niche, open the matching collection and order from there:
- Feature property brochures for a home that needs more than a short announcement.
- Open house brochures for a printed piece guests can take with them.
- Buyer brochures for people who are comparing homes or getting ready to tour.
- Expired listing brochures for owners whose listing has ended.
- For-sale-by-owner brochures for owners marketing a home on their own.
Other niches live on the parent template pages when a brochure-only filter is not published. Seller templates, geographic farming templates, sphere of influence templates, and niche market templates are the right doors for those audiences. Open the collection, choose a brochure template, and personalize it.
Personalizing is straightforward. Add the property facts, your photo, your phone number, and the one action you want. Read the finished piece once in the order a recipient will see it. If the subject and next step are obvious, it is ready to order.
Match the format to how the reader will use it
Brochures and postcards are formats. A repeated mail campaign is a strategy that can use either format over time. Pick the format for this send, then decide later whether that audience should hear from you again.
| Choice | What it is | Best used when | What you do in the order |
|---|---|---|---|
| Brochure. | A print format with room for several related points. | A property, service, or process needs more than one short idea. | Choose a template, personalize it, then mail it or ship it to yourself. |
| Postcard. | A print format built for one quick message. | You want a single announcement or reminder that is easy to scan. | Choose a postcard template and place that order the same way. |
| Repeated mail campaign. | A strategy, not a paper format. | You want the same audience to hear from you on a schedule. | Pick the format for each touch and keep the sequence going. |
Use the comparison once, then stay with brochures if that is the piece this job needs. A brochure can introduce you, explain a listing, or support a meeting. A postcard can carry the short reminder between those longer pieces. ProspectsPLUS! prints both, so you are not choosing a vendor. You are choosing the amount of room the message needs.
Use brochures in person and in the mail
A brochure is not only a mail piece. The same template can support the conversations you already have in person.
- Open houses. Set out an open house brochure so visitors can leave with features, photos, and your contact details.
- Listing presentations. Bring a short brochure that shows how you market a home, then leave it with the seller.
- Property showings. Hand a feature property brochure to buyers who want more than the listing sheet.
- Sphere conversations. Keep a few personalized copies for past clients and the people who refer you. The sphere of influence templates are built for that relationship.
For in-person use, order the brochure shipped to you. For a neighborhood, a buyer list, or another selected audience, order it mailed to recipients. One template can do both. You simply choose the fulfillment that matches where the piece needs to go.
Choose mail or ship when you place the order
The ordering choices are simple, and they live on the product page. You do not confirm dimensions, look up mailing rules, or sort out postal routes. ProspectsPLUS! built those decisions into the formats you can order.
Published brochure formats are a bi-fold at 8.5 by 11 inches, a tri-fold at 10.5 by 15 inches, and a larger bi-fold at 11 by 17 inches. Paper choices are 100# text heavyweight paper and 100# cover cardstock. Pick the fold and paper that fit the template, then choose who receives the finished pieces.
Mailed to recipients. Choose this when ProspectsPLUS! should print, address, and send the brochures. Mailed brochures include addressing, full tracking, and postage. During checkout you choose First Class or Standard Class from the options shown for that quantity. Targeted mailing lists and a list you upload are both available when you do not want to build the audience yourself. Pricing varies by quantity, size, mail class, and data selections, so use the brochure pricing on the order rather than a single flat rate.
Shipped to you. Choose this when you want the brochures in your hands. Shipped orders come to you for open houses, listing presentations, showings, and your own handoffs. The pricing page lists shipped bi-fold and tri-fold sizes separately from mailed sizes, including a tri-fold at 11 by 8.5 inches and a bi-fold at 17 by 11 inches. You are paying for printed pieces delivered to you, not for postage to a mailing list.
That split is the whole fulfillment decision. Mail it if recipients should get it at home. Ship it if you will hand it out. Either way, production is part of the order.
How ProspectsPLUS! keeps the work small
Agents often picture direct mail as a stack of chores: design, print, lists, postage, and delivery. The ProspectsPLUS! order removes that stack. The template, the print, and the fulfillment option you select are one checkout.
- Pick the collection. Start at the brochure collection or a niche page such as buyers, open houses, featured properties, expired listings, or for-sale-by-owner.
- Choose the template. Select a done-for-you design whose message already fits the audience.
- Personalize it. Add your branding, the current facts, and one clear next step.
- Choose mail or ship. Mail to recipients when the list should receive it. Ship to yourself when you will use it in person.
- Place the order. Printing and the included fulfillment happen from there. If you want a person to walk through the choices, call +1-866-405-3638.
Listing Lens AI℠ can help before you order a property brochure. It is a way to see which homes are more likely to sell, so you can put a feature-property or listing brochure behind a home that deserves the extra page. Use it as a picking tool, then send the matching template through the same order path. It does not replace the brochure. It helps you decide which property gets one.
A repeated campaign uses the same path more than once. The postcard campaigns page is for scheduled touches. A brochure can be the deeper piece in that plan, mailed when you have a property or service to explain, while shorter postcards keep you visible between those sends. For how often to stay in touch, this guide to planning a direct-mail send and this look at farming with a clearer audience sit next to the order, not in place of it.
Track inquiries, appointments, and listings
After the pieces go out, track the actions you can see. Mailed brochure orders include full tracking, so you can confirm the mailing moved. Then record what happens in your own pipeline.
- Inquiries. Note calls, form fills, and replies that mention the piece or arrive from the audience you mailed.
- Appointments. Count listing conversations, buyer meetings, and showing requests that follow the drop or the open house.
- Listings. Mark new listings and signed clients tied to that audience so the next order is easier to choose.
Keep the notes short: campaign name, audience, template, mail or ship, send date, quantity, and the responses you can identify. Those notes tell you whether to repeat the template, switch niches, or change the list. One mailing is a start. A simple record makes the next order faster.
Common mistakes when ordering brochures
Designing the piece from a blank page. The catalog already has niche templates. Choose one and personalize it.
Writing to everyone at once. Pick buyers, sellers, a featured home, an expired listing, or your sphere. The matching collection is already sorted that way.
Mixing up mail and ship. Mailed brochures go to recipients with addressing, tracking, and postage. Shipped brochures come to you for in-person use.
Using a brochure for a one-line announcement. If the reader only needs a quick notice, a postcard is the shorter format. If they need the story, stay with the brochure.
Stopping after a single send. Save the audience and the response notes, then place the next order when you have another useful point to share. A practical touchpoint plan shows how those repeats fit together.
Ready to pick a design? Open the brochure collection and begin an order. Call +1-866-405-3638 if you would rather have help choosing.
Frequently asked questions
How do I order real estate brochures without designing them myself?
Open the ProspectsPLUS! brochure collection, choose a done-for-you template for your niche, and personalize it with your details. Then select mailed-to-recipients or shipped-to-you and place the order. You are not starting from a blank layout.
Should I mail brochures or have them shipped to me?
Mail them when a list should receive them at home. Mailed brochures include addressing, full tracking, and postage. Have them shipped to you for open houses, listing presentations, showings, and other handoffs. The pricing page lists mailed and shipped sizes separately.
Which brochure template should I use?
Match the template to the conversation. Feature property and open house collections fit homes you are showing. Buyer, expired listing, and for-sale-by-owner collections fit those owner and buyer conversations. Seller, geographic farming, sphere, and niche templates cover the broader audiences.
How much do real estate brochures cost?
There is no single price. Published pricing changes with quantity, fold size, paper, mail class, and whether the order is mailed or shipped. Review the brochure section of the pricing page while you build the order so the quote matches your choices.
Can a brochure be part of a repeated mail plan?
Yes. A brochure is the format for a message that needs more room. A repeated mail campaign is the strategy of contacting the same audience again. Use a brochure when you have a property or service to explain, and use postcards for the shorter touches between those sends.
Pick a template and place the order
Real estate brochures are easy to put to work when the template, the audience, and the fulfillment are chosen in one place. ProspectsPLUS! makes professional real estate direct mail easy: choose a done-for-you template, personalize it, select mail or ship, and let the order cover production and the fulfillment included with it.
Start in the brochure collection, or call +1-866-405-3638 if you want help matching a template to the audience. The online catalog is the next step. The phone line is there when you want a person.