Saturday, July 4, 2020

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners November 1st!  Congratulations everyone!

Our $250 winner is Lauren Moore who shared, “We love ProspectsPLUS! Your website is easy to use, has lots of marketing options, and the best Customer Service help ever! We’ve gotten lots of listings from just sending out your Just Listed & Just Sold Postcards! Thank you!”

Our $100 winner is ‎Lisa Waldeck who shared‎, “The first mailing that I use ProspectsPLUS! was for Just SOLD postcards. I mailed to the entire community of 108 homes, resulted in a listing appointment! Thank you ProspectsPLUS! I have another closing this week and will be using your services again!”

Our $50 winner is Nancy Cagwin who shared, “ProspectsPLUS is a fantastic marketing for REALTORS! They have professional looking materials and it is very user friendly. I highly recommend ProspectsPLUS to any REALTOR looking for an easy and professional marketing system. ProspectsPLUS is the BEST!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is November 1st!

By the way – our new Promo Codes are live – check out our Specials Page today to save 10% on your next order! 

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude.

How to Stay Top of Mind All Season Long

By Julie Escobar

Fall is in the air and the holidays will be in full swing before you know it.  We’ve entered the season of Pumpkin Spice everything and parties and plans are already in the works.  While many agents send Christmas, New Year’s and Calendar cards come December, why not beat the competition to the mailbox and thumbhalloweenv7stndstart with our adorable Halloween postcards. They’re fun, charming and perfect for kicking off your fall well wishes to your sphere of influence.

You can then follow up with Thanksgiving and Christmas holiday postcards and stay top of mind all season long.

AWESOME AGENT IDEA:  Use the reverse side of the postcard to make special offers to your VIP clients.  Here are some ideas that we’ve heard from agents for holiday time:

  • Invite to a holiday open house or customer appreciation event
  • Many agents give away pumpkins or pies during October and November, share where you clients can thanksgivingget theirs.  (One agent we talked to gets her pies and pumpkins from charity organizations so she’s contributing to good causes and connecting with her sphere.)
  • Order trick-or-treat bags and let customers know where they can get hold of theirs
  • Let them know how much you appreciate them and that you are there if they, or someone they know have questions!

Be sure to have some fun this last quarter of the year.  Head over to our Master Marketing Schedule to see all the fun and creative ways you can touch base with your sphere and farm this season and make the kind of connections that will get you noticed — and earn you business.

PLUS — From now until October 15th, we will donate 10% of EVERY holiday postcard order (excluding taxes, postage and handling) to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! Get started today.

3 Steps to Showing Up & Creating a Connection

By Julie Escobar

Raise your hand if you’ve ever sent a marketing mailing to a list of folks that don’t know you yet and got discouraged when you didn’t get a call.  It’s frustrating for sure, but it is also one of the biggest marketing mistakes an agent can make. One and done has never been a recipe for success and in today’s world of over media saturation, it is certainly not the time to re-test that theory.  Bottom line? Branding takes TIME. Repetition. Consistency. And follow up.

That’s the heart of farming, and just like traditional farming, the success goes to those who systematically oct-16-dominatorplant the seeds, cultivate the crops and later reap what they have sown. Then repeat the process for as long as they want to continue to effectively farm.  For agents the process is much the same.

Step One:  Stake your claim. Start with a plot or a geographic neighborhood area that is…

  • Starting to see turnover
  • Has a high homeowner vs renter ratio
  • Does not have another agent already dominating market share
  • Has a price point that makes sense for your area

Step Two: Plant the seeds. For effective geo-farming, your monthly marketing should…

  • Capture people’s interest
  • Offers valuable content and fair trade itemsNeighborhood update postcards
  • Present you as the neighborhood specialist and real estate expert
  • Showcase your consistency and professionalism

Three of the most popular tools that many customers use to do this effectively are our:

Step Three:  Follow up. The best agents aren’t leaving anything to chance. They know that just as their marketing tools are the ‘seeds’ for market share success, they must also cultivate that farm with personalized attention.  Here are some great examples of cultivation activities:

  • Walk your farm area with powerful collateral material. Our Market Dominator customers use their extra 20 Dominators. You can also use Free Reports or offer to do a Free Comparative Market Analysis.
  • Set up a meet-and-greet either at the local community center, library or even coffee shop to let neighbors in that area know you are there with answers to their questions.
  • Use a gentle approach. Instead of the “have you thought about selling your house” as your opening line, just introduce yourself. Let people know you’re in the area. Explain that during this changing time, a lot of people have questions and you just wanted to let folks know how they can find the answer when they need them.
  • Invite to an open house. Once you get a listing, be aggressive about hosting open houses in that neighborhood and inviting all the neighbors in.
  • Have some fun connecting! Bookmark our Master Marketing Schedule today and see all the fun and creative ways you can make a GREAT impression on the folks in your marketplace and have a great time doing it.

Once you’ve done all three, start over again.  Branding and earning market share is much more of a long game – a marathon rather than a spring.  But in the end, you’ll reap what you sow.  Keep consistent.  Talk to people. Make your face and name they think of when the idea of real estate pops into their head. That way? You are positioned perfectly as the one to call when they are ready to buy or sell or know of someone who is.

When should you start?  The sooner you do, the sooner you’ll start seeing results.  Plant those seeds.  We can help.   Call our team at 866.405.3638 today or head over to www.prospectsplus.com and get started!

    Was YOUR Name Drawn?

    Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners October 4th!  Congratulations everyone!

    Our $250 Winner:  Lisa Waldeck‎ who shared, “The first mailing that I use ProspectsPLUS! was for Just SOLD postcards. I mailed to the entire community of 108 homes — which resulted in a listing appointment! Thank you ProspectsPLUS! I have another closing this week and will be using your services again!

    Our $100 Winner: ‎Margie D’Anna Birch‎ who shared, “I received an email with ‘Just Listed’ postcards on my new listing from ProspectsLUS! I changed the copy a bit to announce my first open house sneak preview for the neighborhood. The turnout for the Open House was awesome, and I got an offer from one of the neighbor’s family members within a week later! Thanks!

    Our $50 Winner:  Marianne Allbritton‎ who shared, “This is absolutely the most cost effective and no-brainer piece of marketing we do for each new home as soon as it comes on the market. It not only makes the neighbors aware of sales in their own neighborhoods, but it impresses sellers with its quality and amount of information. I always send one to the seller, and one to myself to post in our office.”

    Our Bonus $50 Winner: Kathy Christian Reynolds who shared, “The first time I used ProspectsPLUS! Just Listed postcards was a winner. I received several calls within the first month for new listings and I’ve already ordered my second set. Thanks so much for making my job a little easier. I also donated to my favorite charity, St. Jude’s Children’s Research Hospital.

    Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is October 4th!

    By the way – our new Promo Codes are live – check out our Specials Page today to save 10% on your next order! 

    We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude