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3 Reasons Homeowners Choose the Agent Who Markets First

Mar 28, 2025

When listing their home, most homeowners don’t choose the agent with the flashiest business card—they choose the one who is already marketing in their neighborhood.

Why? Because familiarity builds trust, and trust gets listings.

Here are three compelling reasons homeowners consistently choose the agent who markets first—and how you can become that agent.

1. Visibility Builds Credibility

Homeowners feel more confident hiring someone they’ve “seen around.” A postcard, newsletter, or door hanger—received consistently—plants the idea that you’re active and thriving.

Action Step: Send at least one branded marketing piece monthly to your geographic farm or sphere of influence. The Market Dominator Trifold is the ideal stand-out piece.

2. Early Marketing Establishes Authority

When you’re the first to educate a homeowner—whether about market trends, home value, or selling tips—you become the authority they turn to.

Action Step: Utilize our direct response reports, such as “From Prep to Sale” or “5 Fastest Ways to Build Home Equity,” as valuable educational resources and distribute them via direct mail or email opt-ins.

3. Trust is Built Over Time, Not Overnight

Most people don’t decide to sell overnight—and they don’t choose their agent overnight, either. The agent who shows up first and stays consistent earns the most mindshare when it’s finally time to list.

Action Step: Start a 90-day marketing plan that includes postcards, follow-up calls, and social proof like Just Listed/Just Sold results. Download our Q2 Real Estate Marketing Guide for weekly suggestions and action steps throughout the second quarter of this year.

The first agent to show up is often the first agent called. Start marketing now—before your competition does—and be the name homeowners remember when it matters most.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart the second quarter of 2025 with our 2nd Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

Every Listing You Market Can Bring You 3 More Real Estate Deals

Mar 24, 2025

Top-producing agents know that marketing a listing isn’t just about selling one home—it’s about generating momentum.

Every listing you promote becomes a magnet for future deals when done right. In fact, with the right approach, a single listing can lead to three or more new opportunities: a buyer lead, a nearby homeowner thinking of selling, and a referral.

Lead #1: The Active Buyer

Buyer inquiries from listing promotions often lead to new client relationships. Even if the original home isn’t the right fit, many buyers are still in the market—and your marketing becomes their first impression of your brand.

To turn these inquiries into long-term clients, agents should respond quickly and professionally to every lead—speed matters. Be prepared with alternative property suggestions and invite buyers to personalized home tours.

The Just Listed Color Series is shown above. To see more, **Click Here.**

Use open house sign-ins to grow your database and follow up with a thank-you text or email. Stay connected with valuable touchpoints like local market updates or new listing alerts to keep the relationship warm and top-of-mind.

Lead #2: The Watching Neighbor

Curious neighbors are always watching. Open houses, Just Listed/Just Sold postcards, and yard signs position you as the active, visible expert in the neighborhood. That visibility often results in listing appointments from nearby homeowners who are “thinking about selling.”

Agents should take a proactive approach to cultivating these opportunities. They can personally invite neighbors to open houses with a quick knock-and-drop flyer or follow up with “Sorry We Missed You” postcards.

Use door hangers or neighborhood market update mailers to stay top-of-mind. After the sale, a well-timed Just Sold postcard reinforces your success and builds credibility. The more touchpoints you create, the more likely neighbors will think of you when it’s time to sell.

Lead #3: The Silent Referrer

A well-marketed listing powerfully demonstrates your professionalism and consistency—qualities that resonate with your entire sphere of influence. When past clients and prospects see your high-quality, branded marketing in action, it reinforces their trust in you, which often leads to referrals.

To strengthen that connection, send your Just Listed and Just Sold postcards to your sphere—not just the neighborhood—so they can see your success in motion.

Multiply Your ROI

Your marketing ROI multiplies when you treat each listing as a lead-generation tool. It’s not just about selling one home; it’s about building your pipeline.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

Building a Stronger Real Estate Business Through Consistency

Feb 26, 2025

Success in real estate doesn’t happen overnight—it results from consistent effort, relationship-building, and innovative marketing.

The most successful agents don’t rely on luck; they follow proven systems that keep them top-of-mind, nurture their leads, and generate repeat business.

In a competitive industry, those who stay consistent create a steady pipeline of referrals and long-term clients.

How to Stay Consistent & Grow Your Real Estate Business

✅ Follow Up Regularly – 80% of sales happen after at least five follow-ups, yet most agents stop at one or two.

Don’t let warm leads go cold—stay in touch through calls, texts, emails, and direct mail. A friendly check-in can turn a hesitant prospect into your next transaction.

✅ Create a Marketing Schedule – Agents who succeed in any market stick to a schedule.

The Looking For Listings Campaign is shown above. To see more, **Click Here.**

Plan your direct mail, social media, and email campaigns in advance to maintain a steady presence and ensure you’re reaching your audience before they’re ready to buy or sell.

✅ Engage Your Sphere of Influence – 66% of real estate business comes from referrals, yet many agents neglect their past clients.

To stay connected, send thank-you cards, home anniversary postcards, and market updates. Your past clients are your greatest marketing asset—nurture those relationships!

✅ Provide Value to Homeowners – Position yourself as the go-to resource for market insights.

Share home value reports, market trends, seasonal homeowner tips, and real estate advice that builds credibility and keeps your name in front of clients.

✅ Stay Active in Your Community – Real estate is built on trust and visibility.

Attend local events, sponsor community initiatives, and host homebuyer or seller workshops. When people see you actively involved, they’ll think of you when they need an agent.

Pro Tip: Automate for Success

The key to consistency is automation. Set up a scheduled postcard campaign to stay engaged without the stress of last-minute marketing.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

Kickstart 2025 with our First Quarter Real Estate Marketing Guide, designed to help you achieve your real estate business goals. Packed with tools like a goal-setting sheet, monthly insights, tailored task lists, and marketing recommendations, this free guide is your ultimate resource for success—download it today for FREE! –Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is JaNell Ingalls!

Feb 7, 2025

JaNell recently ordered a Homes & Life Magazine (shown above). For more information about this magazine, Click Here.

Congratulations, JaNell Ingalls, on winning this week’s contest!

JaNell had the following words to say about sending out marketing from ProspectsPLUS!

“As a real estate agent, I’ve recently started using ProspectsPLUS! primarily for postcard farming, and I can confidently say it’s one of the best marketing investments I’ve made. The postcards are high-quality, customizable, and consistently help me stay top-of-mind in my farming areas. I’ve received great responses from homeowners, with many mentioning they keep my postcards (I use the recipe cards) because they stand out from the usual junk mail.

I have also started using their real estate magazine and absolutely love them! They add a professional touch and provide real value to my clients. The content is engaging, and the high-end look sets me apart from the competition. Clients frequently compliment the magazines, saying they enjoy reading and sharing them with friends.

The ordering process is seamless, the customer service is top-notch, and the turnaround time is impressive. Whether farming a new area or nurturing your sphere of influence, ProspectsPLUS! is a must-have tool for realtors looking to elevate their marketing game. Highly recommended!”

-JaNell Ingalls

Thank you, JaNell, for your incredible review! We truly appreciate your support.

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

The Ultimate Winter Marketing Checklist for Real Estate Agents

Dec 25, 2024

January is the ideal time to kick-start your real estate business for the year. While winter might seem like a slower season, strategic marketing efforts can help you generate leads, build connections, and position yourself for success.

Use this winter marketing checklist to make the most of January and maximize your leads.

1. Update Your Online Presence
Start the year fresh by updating your website and social media profiles. Highlight current listings, update market data, and add seasonal content to engage your audience.

2. Leverage Direct Mail Scheduled Campaigns
Reach out to your farm area with a scheduled postcard campaign. Include helpful homeowner tips with the Content Card scheduled campaign and stay connected to your community month after month without effort.

Avoidable Pitfalls Scheduled Campaign is shown above.

3. Create Valuable Content
Share blogs, newsletters, or videos featuring winter home maintenance information, market trends, and community updates. Providing value builds trust and keeps your name in front of potential clients.

4. Host a Winter Giveaway or Event
Engage your audience by organizing a winter-themed giveaway or sponsoring a local event. A free consultation, a home staging guide, or a gift card can attract attention and encourage leads to connect with you.

5. Follow Up with Past Clients and Prospects
Reach out to your sphere of influence with personalized messages. A quick call, email, or postcard wishing them a Happy New Year can rekindle relationships and generate referrals.

6. Plan for Spring Early
Begin strategizing for the spring market by identifying potential sellers and building your pipeline. The work you do now will pay off in the busy months ahead.

With this checklist, you’ll set yourself up for a productive January and position your real estate business for a strong year.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 2025 Q1 Real Estate Marketing Guide

3. The Free Interactive 6-Month Real Estate Business Plan

This Week’s $125 ProspectsPLUS! Gift Card Winner is Jean Colasacco!

Nov 21, 2024

Jean recently sent out a Just Listed postcard (shown above). For more information about this series, Click Here.

Congratulations, Jean Colasacco, on winning this week’s contest!

“ProspectPLUS! has helped me stay in touch with my past clients for many years. I received a call from a past client whose home I sold 30 years ago. She contacted me because she had to sell her uncle’s house, which was left to her. This system really works. Thank you!!!” -Jean Colasacco

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Plan

Five Tax Tips for Your Real Estate Business as the Year-End Approaches

Nov 20, 2024

As the year draws to a close, real estate agents must start organizing their finances to maximize tax savings and ensure a smooth filing process.

Here are five tax tips to help you prepare and reduce potential liabilities:

1. Track Your Deductions: Account for all deductible expenses throughout the year. This includes marketing costs, office supplies, vehicle expenses, client gifts, and continuing education fees.

Use an expense-tracking app to keep all receipts and records in one place, making it easier to file when the time comes.

2. Maximize Retirement Contributions: Contributing to a Simplified Employee Pension (SEP) IRA or other self-employed retirement plans can help lower your taxable income while boosting your retirement savings.

Before the year’s end, ensure you’ve made the maximum allowable contributions to take full advantage of this deduction.

The Holiday Scheduled Campaign is shown above. To learn more, **Click Here.**

3. Review Your Home Office Deduction: You may be eligible for a home office deduction if you work from home.

This includes a portion of your rent or mortgage, utilities, and insurance. Ensure that your home office meets IRS criteria—it must be used exclusively and regularly for your business.

4. Prepay Business Expenses: Consider paying for next year’s expenses now.

This could include office supplies, marketing materials, or even professional memberships. By paying these expenses in advance, you can reduce your taxable income for the current year.

5. Consult with a Tax Professional: Tax laws are complex and frequently change. Consulting with a tax professional who works with independent contractors or real estate professionals can help identify deductions and credits you may otherwise miss.

By proactively managing your tax strategy, you can confidently close out the year and set yourself up for financial success in the new year.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Plan

Reflecting on Your Real Estate Business Wins and Lessons Learned This Year

Nov 18, 2024

As the year winds down, real estate agents often find themselves uniquely positioned to reflect on the past months. Evaluating your wins and lessons learned is not just beneficial—it’s essential for growth and future success. Taking the time to assess your achievements and areas for improvement helps refine your strategy, set more precise goals, and build a more sustainable business.

Celebrate Your Wins

The Tri-fold Market Dominator is shown above. To learn more, **Click Here.**

Start by recognizing your successes. Whether you closed a record number of transactions, expanded your network, or mastered a new marketing tool, every win counts. Reflect on what you did well and identify the factors contributing to your success. Did a specific marketing campaign resonate particularly well? Were you more active in community events? Pinpoint these positive drivers and plan to replicate or scale them next year.

Identify Lessons Learned

The real estate market is dynamic and full of challenges. Reflect on the tough deals that didn’t close, marketing tactics that fell flat, or client relationships that could have been stronger. Be honest with yourself: what could you have done differently? Identifying these areas will help you make informed changes, such as investing in new skills or technology or adjusting your communication approach with clients.

Adjust Your Strategy

Use your reflections to recalibrate. Note what you’ve learned and how it can shape your approach for the upcoming year. Set specific, actionable goals that build on your wins and address your growth areas. This strategic planning ensures that you’re not just reacting to market changes but proactively positioning yourself for success.

Reflecting on your year as a real estate agent enables you to grow, improve, and thrive. Celebrate your wins, learn from your challenges, and enter the following year with a refreshed outlook and clear strategy.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

This Week’s $125 ProspectsPLUS! Gift Card Winner is David Brown!

Nov 14, 2024

David sent out a Holiday Scheduled Campaign (shown above). To see more information about this campaign, Click Here.

Congratulations, David Brown, on winning this week’s contest!

“I love the materials ProspectsPLUS! provides- they allow me to set this part of my business on autopilot while remaining top of my mind with my clients.” – David Brown

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

Why Sharing Local Market Stats with Home Owners Sets You Apart as an Agent

Nov 13, 2024

Homeowners constantly seek insights into their property’s value and market trends. By sending postcards featuring local market statistics, you establish yourself as the go-to expert in your community.

This positions you as a knowledgeable resource, making it more likely that homeowners will turn to you for real estate services.

Build Trust and Engage Your Audience

Providing local market data builds trust. Homeowners appreciate receiving valuable, relevant information rather than promotional material.

When they see accurate statistics from an agent, it reinforces your credibility and showcases your commitment to transparency.

The Local Real Estate Stats Series is shown above. To learn more, **Click Here.**

Over time, this trust grows, and you become the agent they think of first when they need professional advice or services.

Generate Leads and Stay Top-of-Mind

Consistently sending out postcards with market insights keeps you on the radar of potential clients. Even if homeowners aren’t ready to sell now, your consistent engagement means they’ll remember you when the time comes to list.

Including a clear call-to-action on these postcards, such as a free consultation offer or a link to sign up for a detailed market report, can stimulate new leads and inquiries.

Easy and Effective Marketing

Unlike digital marketing, postcards are tangible, eye-catching, and don’t get lost in an inbox.

Recipients are likely to glance at or even read a well-designed postcard, especially when it contains compelling, relevant information about their neighborhood. This means your message is more likely to be seen and remembered.

Sending postcards with local market statistics is an effective way to position yourself as a knowledgeable expert, foster trust, and generate leads.

This simple strategy ensures you remain top-of-mind with homeowners and builds the foundation for future business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

How 100 Real Estate Holiday Postcards Can Make a BIG IMPACT this Season!

Nov 8, 2024

Building trust and recognition within your community is essential for long-term success as a real estate professional.

One simple yet powerful way to establish and reinforce your presence is to send 100 holiday postcards to homes within a 10-mile radius of where you live.

Here are four ways this strategic outreach can stimulate new leads and listings:

1. Personal Touch Builds Trust Holiday postcards are more than just marketing materials; they are a genuine way to connect with your community.

Wishing your neighbors warm holiday greetings positions you as a friendly, relatable figure rather than just another agent. This approach fosters goodwill, reminding them that a knowledgeable and approachable real estate expert is nearby.

2. Introduce Yourself as the Local Expert Many homeowners may not know that a real estate professional lives just down the street. By sending a holiday card, you introduce yourself and share that you’re not just a neighbor but an expert ready to assist with real estate needs.

This subtle introduction plants the seed for future interactions and encourages neighbors to reach out when they need guidance on buying or selling.

3. Stand Out from the Competition In the digital age, physical mail still holds an exceptional value.

A well-designed holiday postcard with a friendly photo and a personalized note helps you stand out from the flood of online advertisements.

When homeowners see your face and read your greeting, it’s a memorable touch that makes you their top-of-mind contact for real estate needs.

4. A Soft Way to Market Services Including a simple line, such as “Your neighborhood real estate expert wishing you a wonderful holiday season!” ensures that recipients know what you do without feeling like they’re being marketed to.

This non-intrusive approach invites curiosity and opens the door for conversations about their future real estate plans.

Sending 100-holiday postcards to your surrounding neighborhood is a practical, personable, and strategic way to build connections, establish credibility, and stimulate leads.

This simple investment in seasonal outreach could yield long-term relationships, referrals, and new listings, making it a win-win for your business.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

This Week’s $125 ProspectsPLUS! Gift Card Winner is Jamese Harte!

Nov 6, 2024

Jamese sent out a Shifting Marketing Scheduled Campaign (shown above). To see more information about this series, Click Here.

Congratulations, Jamese Harte, on winning this week’s contest!

“I love the materials ProspectsPLUS! provides- they allow me to set this part of my business on autopilot while remaining top of my mind with my clients.” – Jamese Harte

Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Leave feedback on Google HERE.

*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

Don’t forget to watch for next Friday’s email announcing the weekly winner!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

2. The Free 6-Month Done-For-You Strategic Marketing Plan

3. The Free Interactive 6-Month Real Estate Business Review

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