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It’s That Time of Year to Rekindle Connections with Your Sphere

Oct 19, 2022

I heard my first holiday song of the season during the first week of October this year. About two weeks later, the big box stores started clearing out their garden centers to make way for the thousands of pallets of holiday décor.

Even the biggest procrastinators can’t miss retailers’ attempts to start the winter holidays early.

If you aren’t in the spirit yet, it’s time to take a cue from the retail industry. Especially if your CRM is crammed full of contacts, the time to start was yesterday.

Add an extra blog post every week during the holiday season

In many cities and towns, the weeks between Thanksgiving and the new year are full of local activities. These are activities that folks love to attend, so let them know about what’s happening in your town or city.

What is the best way to do that? By blogging and promoting those posts on social media and emails to your sphere.

“Create a holiday gift guide featuring local vendors,” suggests Ada Ciuca with Keller Williams. She adds this brilliant tip: “If you can secure discount coupons as well, even better!”

Here are some additional holiday blog post topics you can punch out in under an hour:

Neighborhoods with amazing holiday light displays
A list of “Adopt a Family for the Holidays” charities in your area
Best hot chocolate spots in your town
Best places to ski, sled, ice skate
Local restaurants serving holiday dinners and brunches
Winter weekend nearby getaways
A list of holiday concerts and performances (the Symphony, the Nutcracker, etc.)
New Year’s Eve events
New Year’s Eve events for families
A rundown of top economists’ housing market predictions for 2024, niched down to your market
A list of New Year’s resolutions for homeowners, such as “work on increasing your emergency fund,” “routinely change HVAC filters (mention local retailers that sell them),” etc.

Remember to keep these posts focused on the hyper-local, include business addresses or website URLs whenever possible, and link back to any earlier, pertinent posts on your blog. Internal linking is great for SEO.

Finally, don’t skimp when it comes to photos

Shannon Johnson at hubspot.com discussed an experiment they performed that found “… the click-through rate of posts containing photos is 128% higher than the CTR of posts containing videos or links.”

She concludes that they “… also know photos on Facebook generate 53% more ‘likes’ than the average post.”

Speaking of Facebook, push those posts out to your followers. Hyper-local topics (which is what we’re dealing with here) are eminently sharable. The more your followers share your posts, the better the chances of increasing your website traffic.

We have more holiday real estate marketing ideas to share with you, so check back soon!

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

2. The Free 6-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The Free Interactive 6-Month Real Estate Business Review

The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here

4. The Become a Listing Legend Free eBook

This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

Sending Mother’s Day Cards to Your Sphere? A Glimpse at How the Holiday Got Started

Apr 25, 2022

On Sunday, May 8, 2022, we celebrate Mother’s Day.

Women comprise 64% of the population of real estate agents in the U.S., according to the NAR, and 60% of licensed brokers.

With 57 as the median age of a real estate agent, it’s safe to say that among the ranks, there are lots of moms.

So, to all of the mothers out there, I wish you an early Happy Mother’s Day!

How the holiday got its start

Although it’s easy to assume that Hallmark created this holiday, it did not. In fact, this annual celebration of motherhood has an interesting path.

It was the brainchild of Anna Jarvis who was seeking a way to pay tribute to her mother as well as mothers across the globe.

A tireless campaign

Jarvis’ mother, who gave birth to 11 children had a dream that someone someday would found a memorial to mothers commemorating them for their service.

Jarvis, along with her supporters, started a letter-writing campaign to city officials. She also spoke frequently on the topic at her church.

However, nobody was interested in Mother’s Day. But, she kept at it and, in fact, was able to get assistance from John Wanamaker, a Philadelphia philanthropist.

It took them two more years to make West Virginia, Jarvis’ home state, the first in the nation to set aside a day to honor mothers.

Four years later President Woodrow Wilson made Mother’s Day an official national holiday and set aside the second Sunday in May just for moms.

Retail hijacks another holiday

What should have been a happy ending for Jarvis turned to frustration when retailers jumped on the holiday as a way to increase their profits. From florists to chocolatiers to gift card retailers, Mother’s Day became a retail holiday.

An ironic twist

Anna Jarvis felt that her mother’s idea had been hijacked, so she decided to throw her energy into a campaign to have the holiday rescinded. She organized boycotts and spent the rest of her life campaigning to have Mother’s Day repealed.

Regardless, of how the story ended for Anna, I truly enjoy celebrating Mother’s Day and honoring the mothers in my life.

If you’re interested in sending out a celebratory greeting to the mothers in your sphere, there’s still time. Send Mother’s Day postcards out first-class mail by April 29th to ensure they arrive in time.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine, with rich, full-color content, and a sharp, professional esthetic. It includes compelling, direct response-driven articles written by real estate industry experts, combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and, it costs less than sending a greeting card! – Click Here

2. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks all of these boxes, but it is a business building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

5. The Become a Listing Legend Free eBook

6. The Take a Listing Today Podcast

Watch the ProspectsPLUS!, Take a Listing Today Podcast for actionable content to help you get more listings. – Click Here

Reach Out to Your Sphere This Holiday Season

Nov 16, 2021

If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

Thinking of sending email greeting?

Please. Don’t. Do. That.

Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

Give a feeling of not alot of thought in your greeting
Get lost in all of your other year-end emails

If an email holiday greeting is the best you can do, consider not sending greetings at all.

Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

Holiday Postcards are shown above, see more, **here**

Words, words, words

What will you say?

“Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

She states it’s important to be inclusive of everyone and warns not to alienate anyone.

Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

Here’s an even better idea

Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

When to send

If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

Schedule a Get More Listings postcard campaign, now, CLICK HERE!

This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

This image has an empty alt attribute; its file name is ROI-calculator-b-233x300.jpg

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

This image has an empty alt attribute; its file name is CRUSH-IT-Guide-3-d-298x300.jpg

The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

3 Ways to Keep Your Sphere Thinking About You Through the Rest of 2021

Aug 19, 2021

We’re halfway through the third quarter of 2021 and as we continue through the year your number one goal should be…

Don’t allow anyone in your Sphere to complete a real estate transaction with an agent other than you.

NAR has a statistic that states 75% of buyers and sellers choose the first agent they speak with instead of calling their previous agent.

We’re highlighting three ways to make sure your Sphere continues to be your best source for repeat clients and referrals through the end of 2021.

1. Take your Sphere engagement to the next level with the Free BusinessBASE™

The key to business growth is to become more visible, more likable, and get more people to remember you.

In three easy steps, the BusinessBASE™ helps you do this by cultivating and growing the three groups of people that will provide the majority of your repeat business and referrals (family, friends, and close acquaintances).

According to NAR the average person moves every 5 – 9 years.

Not all of the people in your BusinessBASE™ will move this year, but approximately 15% of them will.

Are you going to be the agent that helps them do this or is someone else?

By following the BusinessBASE™ guidelines you should do at least 50 transactions a year as a result of your efforts.

The BusinessBASE™ includes numerous contact suggestions to help build your base, as well as, 30 effective ways to connect with your base, 30 creative reasons to use for calling your base, the ideal information to include in each contact profile, and the method behind send-call-see.

To get your FREE BusinessBASE™ download, Click Here.

2. Pick up the phone and call

Go through your CRM and pick out past clients and those in your SOI who you haven’t been in touch with over the past year and give them a call.

The call serves several purposes:

It’s a personal touch – and those are always memorable
It’s a reminder to them that they know a real estate agent (just in case someone asks!)
Ask the right questions and you’ll be able to fill in missing information in their CRM file

What will you say?

Ask how they are faring during the pandemic. If they have a family, inquire about their well-being.

If asked about the current market, explain it without sounding salesy.

Most of all, listen.

3. Schedule an SOI campaign

Quotes and Inspiration Campaign shown above. Learn more, HERE

Statistics show that 66% of the business generated by top agents (closing 50+ transactions a year) comes from family, friends, close acquaintances, and referrals generated by the first 3 groups.

Consistently marketing to these groups is the key to the growth of your real estate business.

And a Scheduled SOI Campaign does this while freeing up time for more important tasks like listing appointments & closings.

In addition, right now, ProspectsPLUS! is offering an incredible guarantee when you schedule an SOI campaign.

We believe so much in the power of Scheduled Campaigns and what they will do for your business we’re guaranteeing “3 extra closings a year” from scheduling a 12 month SOI campaign or your money back.

Just launch a one-year SOI Scheduled Campaign with a minimum of 150 postcards per month and if after one year you haven’t generated 3 extra closings, and have incorporated the Free BusinessBASE™, we will refund the money spent on your campaign.

The best part about a Scheduled Campaign is you don’t pay until your mailings go out and you can change or cancel your mailing up until the night before.

This degree of flexibility has made Schedule Campaigns a big hit with agents nationwide.

Bottom line

Year after year, the NAR surveys say that although buyers and sellers claim they will use their agents in the future, most of them don’t.

Don’t assume that because you worked with a client in the past, they will remember you years from now. They won’t unless you keep in touch consistently.

Your Sphere has the ability to be a repeat client and referral generating machine, don’t let that opportunity pass you by!

Did you know our Absentee Owner Campaigns are on sale right now?

If you’re interested in adding some absentee owners to your client list, right now’s the ideal time to pursue them (sale ends in 3 days on August 21, 21).

Absentee Owner Scheduled Campaign (shown above). Learn more, HERE

TO LAUNCH AN ABSENTEE OWNER CAMPAIGN:

Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).

Get 10% Off, Use Promo Code: ABSENTEE10

And, remember, YOU DON’T PAY until each mailing goes out (cancel anytime or change up until the night before it goes out).

Launch an Absentee Owners Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

2. The Free Interactive Real Estate Business Plan

3. Become a Neighborhood Brand

Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

5. Become a Listing Legend Free eBook

6. The Free Online ROI Calculator

7. The Free Real Estate Marketing Guide “CRUSH IT”

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