Two Common Real Estate Objections and How to Overcome Them

    Don’t be surprised if, at least at the beginning of a new client relationship, you’re treated with skepticism and mistrust.

    This is specifically true during uncertain times.

    Building trust is a barrier that must be scaled for every agent when developing a new client relationship.

    And, even after you’ve won them over, there are plenty of new objections you may have to overcome.

    The following are two of the biggies you might encounter that prevent consumers from moving forward, specifically during a pandemic.

    Objection Handling Brochure, Pitfalls of Overpricing
    The commission negotiator

    Agent commissions are the most common area of negotiation, specifically during a time when market stability is uncertain.

    First, most consumers know that, by law, commissions are negotiable. What they don’t typically know is that you don’t pocket the entire commission. So your first objective is to educate them. Use numbers they can relate to in your example.

    “Joe, suppose I earned $20 in commission. Half of that, $10, right off the top goes to the broker whose agent brought in the buyer for your home. The other $10 goes to my broker who then pays me my share, $5.”

    If all else fails, fall back on a time-tested commission objection handling technique:

    “Sure, Joe, you may well find another agent who is willing to cut her commission right now. But, ask yourself: If she can’t negotiate with you over keeping her earnings, how can you expect her to negotiate with the buyer when it comes to you getting the highest price possible? If she can’t convince you she is worth her full commission, she can’t very well convince anyone of anything”

    The market challenged

    Then there are the consumers who have a misunderstanding of what’s happening in the market and how it might affect them. “We’d love to sell and buy another home, but prices are too unstable right now.” In the current housing market, you may be hearing this objection frequently. The alternative to this one is “We’ve decided to wait until the market gets better.”

    Either way, if the market truly is conducive to selling and/or buying, crunch the numbers for them.

    Objection Handling Brochure, Timing is Everything

    In the current market, most sellers will still get what they want for their home. It’s the buy-side they’re concerned about.

    What they’re often overlooking are two very important factors:

    • They have loads of equity right now
    • Mortgage rates are at all-time lows

    Combine the equity with the savings from low mortgage rates and you most likely have a situation where they can afford to buy a replacement home.

    The bottom line

    Objection handling requires a delicate balance – one that can be achieved through empathy. Dan Lok, entrepreneur, author, and founder of Closers.com, uses what he calls the “3 Fs,” Feel, Felt, Found.

    1. I understand how you feel
    2. Others felt the same way
    3. Here’s what I found
    Objection Handling Brochures, Think It Over

    An example of this is the following statement, “I understand that you’re frightened you won’t be able to afford a replacement home. Others feel the same way. But this is what I’ve found.”

    For a Limited Time: Download an Objection Handling Brochure PDF For FREE!

    Just select “Download Only” from the Shipping Option and use the promo code FREEBROCHURE at check out to get your Free Objection Handling Brochure PDF. Learn more, HERE.

    Now that you’re armed with Objection Handling Brochures, launch a marketing campaign to your Farm.

    FARM Scheduled Campaigns are currently on sale 10% OFF the first month? (sale ends 5/15/21).

    Farm Scheduled Campaigns (shown above). Learn more, HERE

    TO LAUNCH A FARM CAMPAIGN:

    Hit “CLICK HERE”, below, to get started on your Farm Scheduled Campaign (from a desktop or laptop computer).

    And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).

    Launch a Farm Scheduled Campaign now, CLICK HERE!

    Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.


    PLUS: When you have time…here are some helpful resources we’ve made available to support your success.

    1. The Free 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

    2. The Free Interactive Real Estate Business Plan

    The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    3. Become a Neighborhood Brand

    Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

    4. The Free Real Estate Mailing List Guide

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    The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

    5. Become a Listing Legend Free eBook 

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    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

    6. The Free Online ROI Calculator

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    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    7. The Free Real Estate Marketing Guide “CRUSH IT” 

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    The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.