In a world where we are all swimming in technology from our smartphones to TVs in every room, to watches that do everything but the dishes — sometimes it’s the old school ideas and strategies that gets the most notice.  Like hand-written notes.  They are back in a big way and helping agents connect with those superstars in their sphere of influence in an extremely personal way. In fact, studies show a personalized note can increase response to a marketing campaign by 30-50% – certainly not a figure to ignore.

Time critical for busy agents, there is no doubt – so we have things like direct response postcards that we send en masse to our sphere and farms, automated just listed and just sold postcards that can relay our success rate and skill to the neighborhoods we are working, and email marketing that goes out in a blink of an eye.  Those are all marketing staples that keep our businesses humming along.

You know what they say though about going the extra mile and it never being crowded? It’s true!  Each week choose 5-10 people to send a hand written note on branded note cards, and a business card enclosed.  This one little ‘extra effort’ idea could mean an extra closing or two (or 10) in your year.

Send to:

• People in your sphere of influence
• Referring agents
• Co-broking agents
• Open House visitors
• People in your network
• New businesses in the area

Ideas for messages: 

• Thank you (for business, referral, professionalism, being a client, kind gesture)
• Thinking of you (anniversary, birthday, anniversary of closing, general message)
• Congratulations (life event – new job, graduation, baby), great transaction, award, special recognition)
• Just Because (Have some fun with our Master Marketing Schedule suggestions for almost every day of the month!)
• Saw this and thought of you (article, picture, cartoon, recipe)
• Appreciation Gift (movie tickets, gift card, restaurant gift certificate)

Little things mean a lot in today’s hurried and harried world.  Taking 20-30 minutes per week to personally reach out to the VIPs in your sphere, farm, and network will have a big impact on your career and these vital referral relationships!

See all twelve designs for our branded real estate notecards here.  Need help? Call our team today at 866.405.3638.