Success Strategies

How to Market your Real Estate Team, so they STAND OUT!

By Lisa Gray

March 22, 2023

Although there is no “typical” home sale, the process shares many similarities. As you know, most for-sale homes are advertised in the MLS and have a sign out front and a lockbox on the door. 

How many agents do you know who either hesitate to spend the money required to robustly market their listings or lack the know-how? These agents consider the three previously-mentioned tasks a good marketing program and leave it at that.

However, we know you beg to differ when it comes to the significant investment that is your clients’ home. 

Since you aren’t like those other agents, you need to get the word out.Not all real estate teams are alike; you’ll want to point this out in your real estate team’s marketing.

“No, it doesn’t “take a village” to sell a home in [“Our Town], but to sell it for the most money the market will provide requires a team.”

Comparisons you might want to consider include:

These include the “Worry-Free Listing,” wherein the client can cancel your listing anytime, no questions asked. A free pre-market home inspection, free move-out house cleaning, free anything really, and a discounted commission (sorry, but it is wildly popular).

The proof of that is in your sales statistics: 

“At the [Name of Market], the average home-sale price works out to nearly $6,500 more for the seller than another team will bring in.”

These are just random considerations when you first think about forming a team. You’ll find tons of good information online, including Linsell’s article at theclose.com and Matt McGee’s piece at homelight.com.

Finally, look at Ben Kinney’s “LEVERAGE – Team UP! How to Build a Team” YouTube video.

PLUS: When you have time…below are some marketing tools to help support your success.

1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you.

Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

2. The Free 12-Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

3. The BusinessBase, SOI building system

The most effective thing you can do to build a real estate business is to become more visible, more likable, and remembered more often. The BusinessBASE™ not only checks these boxes but is also a business-building machine. In two easy steps, you can begin to build a robust sphere of influence that will provide you a lifetime of repeat business and referrals. – Click Here

4. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

5. The Become a Listing Legend Free eBook 

Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here