Personalization Breeds Engagement
Netflix’s hyper-tailored recommendations drive up to 80% of viewership by showing content based on individual preferences. Real estate agents can harness the same principle—targeting homeowners by property age, equity status, or life stage—rather than blasting one-size-fits-all mailers.
After all, 71% of consumers prefer personalized experiences, and 90% of marketers say personalization improves ROI significantly DemandSage.
Data-Driven Targeting Wins
Luxury retailers, influencers, and brands lean into personalization because it works. As Axios reported, successful marketing in 2025 depends on authenticity and niche targeting—“If you have to search for your niche, it’s likely not your niche”.
Real estate agents who segment clients by their specific needs—empty nesters, move-up market, high net worth owners—build deeper connections and stronger responses.
Agents Can Be Recommend-Ready
Rather than sending generic postcards, consider curated messages:
- Remind homeowners which home renovations can boost value and ROI.
- Offer tailored insights for families sizing up or downsizing.
- Show equity owners how a move now could grow their net worth.
Action Steps for Agents
By making your outreach feel custom-curated—not canned—you turn marketing from noise into relevance.
PLUS: When you have time…below are some marketing tools to help support your success.
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here