Finding the time in a busy schedule to sit at a keyboard and pound out blog posts isn’t an easy task. If you’re looking for leads, however, building organic search traffic for your website is an integral part of a well-rounded lead-gen strategy.
The best way to build this traffic is by blogging and promoting the posts, consistently.
The best real estate agent blogs offer something for everyone. Yes, this includes buyers and sellers, but also those readers interested in home décor, gardening, DIY projects, and more.
Let’s go fishing for topic ideas.
Internet sources you may not have thought about
Answering common real estate consumer questions is a good place to start when making a list of blog topics. You know the basics, such as “Should I sell my home before buying another?,” “What renovations should I make before selling?” and “What credit score do I need to buy a home?”
Sure, these are common questions and, yes, they should be answered. But there are so many other topics that real estate consumers may find interesting.
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Check out the Porchlight section at Zillow.com. They haven’t updated the section in about two years but there are so many posts there you’ll have no trouble finding evergreen stuff to help inspire you:
- Interviewing Real Estate Agents: Best Questions to Ask Listing Agents
- How to Reduce the Stress of Selling a Home
- What Is Escrow?
- How much is a down payment for a house?
You’ll find more ways to get your creative juices flowing at Redfin.com:
- How to Avoid a Delayed Closing
- How Much Does it Cost to Stage a House?
- How to Calculate the Square Footage of a House
- 4 Low-Cost Remodels That Increase Home Value
Find additional topic ideas at magazine.realtor, Better Homes & Gardens Real Estate, and realtor.com.
Online shopping for blog topics
Love it or hate it, Amazon.com seems to offer something for every shopper. Including you. But what you’ll be looking for won’t cost you a penny.
When seeking consumers’ pain points so that you can help solve them, you can’t go wrong with Amazon’s best-selling products list.
For instance, right now, the second-best-selling product in the Home and Kitchen category is liquid ant bait. How about a blog post for the homeowners in your CRM on how to get rid of ants?
Get hyper-local
Even real estate buyers and sellers enjoy local content. It’s also one of the best ways to build organic traffic.
If your city boasts a regional magazine, head straight to its website to mine for topic ideas. For example, Austin, Texas is home to Austin Monthly magazine. Here’s a sample of some articles that would make excellent hyper-local blog fodder:
- 15 Free Things to Do in Austin this April
- Austin’s Top Doctors for Kids 2022
- Five Essential Gardening Shops in Austin
Hyper-local blog posts, most of all, make you appear to be connected to and knowledgeable about the community you serve.
Ok, you’ve found some topic ideas. You’ve written and published your blog posts. Don’t skip the last step: push those posts out on social media, linking back to your website.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
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2. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The BusinessBase, SOI building system
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6. The Take a Listing Today Podcast
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