Here are six ways to help increase your closings for the remainder of this year.
1. Stick to the plan (or create one if you haven’t yet)
A marketing plan does a lot more than let you know how much money you’ll spend for the remainder of the year promoting your services. Chief among the additional benefits is that it helps you strategize.
That forward-thinking stuff you’ll need to do to create the plan forces you to carefully consider each option, both in terms of its financial impact and its effectiveness.
“Big ideas fail without a plan, and your marketing plan is the one thing that will still drive innovation and help you meet sales targets,” according to Mark Ellis, a business writer at Business2Community.com.
If increasing closings is your goal, start with a marketing plan, and then stick to it.
And, if you already have a marketing plan in place, review your plan for its effectiveness over the last five months and make changes where needed.
2. Adhere to a regular prospecting schedule
Prioritize the task as well. It’s easy to keep putting it off when there are more interesting tasks to pursue, but it’s not wise. The more leads you steer toward that real estate sales funnel, the more prospects you can convert to clients.
3. Nurture those relationships
People who sell customer relationship management software are fond of claiming that a CRM is the “lifeblood” of the real estate agent’s business.
Guess what? They’re right. Building and nurturing relationships is the key to increased commission checks and to do it right, you need a way to keep track of leads, prospects, clients (both current and past) and just about everyone else you know.
While there are probably a million and one ways to set up a CRM, find a way that makes adding information and finding what you need easy. A way that works for you. Then ensure that you keep it safe, and back it up.
Now schedule time on an ongoing basis to reach out to the contacts in this database and nurture these relationships.
One easy way is to schedule an SOI Campaign. It takes only minutes to set up, can run as long as 2-years, and you don’t pay until each mailing goes out (cancel or change at any time up to the night before mailing). Learn more, HERE.
4. Find a mentor or mastermind partner
“Coaching works,” according to the authors of a study, “Evaluating the effectiveness of executive coaching: Beyond ROI”.
If it is something that helped former President Bill Clinton, Oprah Winfrey, and athletes like Michael Jordan, perhaps you should consider it as well.
New agent? Consider latching on to a mentor. Not only is this a way to quickly learn the nuts and bolts of the business, but to begin to nurture new habits that will help you immensely in the long run.
Mentors, coaches, and even mastermind groups can propel you to the next level in productivity, thus increasing your closings.
Check out our in-depth guide to finding a real estate mentor.
5. Fine-tune your response time to leads
You can’t turn a lead into a prospect that you’ll later convert to a client if you don’t respond to their initial contact in a timely manner.
The short and sweet of it is that you have a maximum of five minutes to respond to an incoming lead if you hope to reach the person and get him or her into your sales funnel, according to InsideSales.com research.
In fact, the agent who responds within this time period is nearly 25 percent more likely to snag the lead.
Wait a half-hour? You might as well forget about it and let the agent down the street who responds quicker have the lead.
6. Start farming, via direct mail, if you haven’t already
Farming is a low-cost, effective, and easy way to reach out to a bunch of people at once. I know, it sounds self-serving coming from someone who works for a company that helps real estate agents with direct mail marketing solutions.
The fact remains that direct mail is one of the most powerful marketing methods today.
Mix that with consistent farming, and you’ve got yourself an increase in closings.
Learn more about how to kick off your farming efforts the easy way with a FARM Scheduled Campaign, HERE.
Or, turn your just sold listing into MORE LISTINGS with a Just Sold Follow-Up Campaign!
TO LAUNCH A JUST SOLD FOLLOW-UP CAMPAIGN:
Hit “CLICK HERE”, below, to get started on your Just Sold Campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out. The price shown at check out is per mailing, not campaign total).
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here