Why Gifts Are More Than Gestures
Holiday gifts aren’t just nice—they’re strategic. When delivered thoughtfully, they reinforce your brand and deepen relationships.
Studies show that real estate marketing gifts can increase referrals by about 22% when done consistently and meaningfully. Twibi
Gift Ideas That Build Connection
Here are gift ideas that feel genuine and leave a lasting impression:
National Association of Realtors supports personalized closing gifts, such as a custom cutting board or a service —as great gifts that clients remember. National Association of REALTORS®
Timing & Frequency: When to Send
The Customer Appreciation Series is shown above.
Measuring ROI & Impact
You don’t need a huge marketing budget to see results. A few metrics to track:
Agents who use appreciation as a system—not a one-off—tend to see stronger pipelines and more consistent referrals. Homelight+1
PLUS: When you have time…below are some marketing tools to help support your success.