Why Off-Market Sellers Matter Now
Off-market or “hidden” listings make up a staggering 1.2 million U.S. home sales—nearly 30% of all residential transactions this year.
Many of these sellers seek discretion, control, or a faster deal without the stress of public listings.
The Price of Privacy
However, listing privately comes at a cost: Zillow’s 2025 data shows that off-MLS sellers leave a median of $4,975 on the table, compared to those who list on the MLS. As agents, your value lies in helping homeowners uncover the right balance between privacy and profit.
Where to Find Hidden Inventory
Expired & withdrawn listings can reveal overlooked sellers. FSBOs, which still account for about 6% of sales, often need guidance.
Also, look for unlisted homes with signs of preparation to sell, such as dumpsters or fresh landscaping—approach these owners with a helpful pitch.
Scripts That Start Conversations
“Hi, I noticed you’re updating your home—you might be thinking about selling. Would you like a quick market estimate?”This soft opening positions you as an advisor, not a sales pitch, and often prompts meaningful conversations.
Leverage Your Network & Mail Campaigns
Build referral relationships with other agents—real estate pros report 15–20% of their deals are off-market. Use targeted mailers or door‑hangers in specific neighborhoods to proactively reach potential sellers who haven’t listed yet.
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here