Dean Jackson, Founder of GoGoAgent and Listing Agent Lifestyle, states, “Most agents begin focusing on finding a buyer after they get a new listing.”
“Often, the reason agents are only focused on getting listings is because of their belief they need the listing to be able to find buyers.”
But what if instead of matching buyers and sellers, listing by listing, you become a Market-Maker who controls your market?
How incredible would it be to arrive at your listing appointment with a list of buyers you’ve already been communicating with from the surrounding area?
Dean Jackson says, “There’s nothing more powerful than promoting your access to buyers at your listing appointment because you’ve got the very thing the seller wants more than anything.”
“Regardless of who else is competing for this listing, they can’t win when you already have buyers in hand.”
When you begin to see your listing appointments this way, you are changing the game entirely and taking the first steps toward becoming a Market-Maker.
How to Begin
Create a Renter Prospect List in the area you are currently prospecting using the Demographic Search tool on ProspectsPLUS.com, and launch a marketing campaign to this list.
Then, before your next listing appointment, print out your list in map form. Use the List Management Tool under your ProspectsPLUS!® account options.
PINPOINT YOUR RENTER PROSPECTS LIST ON A MAP
Take your map with you on your listing appointment. Show this map of prospective buyers to your homeowner, and inform them you’ve been communicating with this listfrom the surrounding area for months.
“The most essential item you can take with you when going on a listing appointment in a competitive market is access to buyers.”
Then, discuss the high probability that their home buyer is on this list.
“…Specifically, when you factor in the NAR statistic, homebuyers purchase homes within 15 miles of their previous home.”
Imagine the feeling you’ll have selling this listing to your own buyer – that’s a true Market-Maker!
Bottom Line
The most essential item you can take with you when going on a listing appointment in a competitive market is access to buyers.
While other agents discuss what they’ll do to find a buyer once the listing agreement is signed, you stand alone because you’ve already done the work.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts combined with engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here