Get the Attention of Expireds & Win Their Listing – 2 Killer Tools

    Working with sellers of expired listings is almost always a great listing opportunity. Granted, some are disillusioned, worried and flat out angry they didn’t get results the first time around. But most of the time – they’re still motivated to sell.

    One of the first things you have to do when working with Expireds is to help them figure out why their home didn’t sell. Was the selling price a factor, the terms, or maybe the home’s condition?

    Whatever it was, the key to keeping a bad outcome from happening again is to make sure your sellers are 100% onboard and invested in creating a successful end result.

    Using visuals aids while discussing an effective action plan can help you communicate with your clients more clearly.  In addition, they lend an extra layer of authority to the conversation, appeal to both auditory and visual thinkers and help you and your clients stay on track.

    Killer tool #1 – The Merchandising Review

    The Merchandising Review is the perfect visual tool for walking sellers through the potential pitfalls that can happen if you don’t follow a success track when listing a property.

    It demonstrates some of the top reasons why a home will or will not sell.  Using this tool allows you the ability to make whatever adjustments are needed, with a sound explanation, to help get your clients on board.

    Did I mention it’s free?

    Yes, it’s one of many of our free resources available to you. Click here to go to our Resource Page and download the Merchandising Review now.

    While you are there, download the 6 Pitfalls of Overpricing Free Report too – it’s a must-have for today’s listing presentation.

    Killer tool #2 – Get Their Attention

    Now that you have the perfect tool to guide you through the selling process with your clients, it’s time to make those Expireds aware of their neighborhood expert and get them raising their hands for help.

    At least twice a week, pull the Expireds in your market and send them a series of 3-5 postcards from our Expired Series, mailing one every 5-7 days. Use the back of the postcard to announce that you have a “highly effective tool” that will help determine what went wrong with their home sale and ensure it doesn’t happen again.

    Invite them to call you for a copy of their own. It’s a great way in the door to these potential sellers.

    Begin to go after Expireds today by sending the Four Questions You Should Ask About Your Expired Listing postcard from the Expired 7 Series.

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    Need help targeting the perfect niche of buyers or sellers? Use our mailing list tool to create the ideal list (it’s easy) or call our support team for assistance at 866.405.3638!

    PLUS: When you have time…here are Free killer tools to help your success this year!

    1. Become a Listing Legend Free eBook 

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here



    2. “Get More Listings” Free Online Webinar


    “Get MORE Listings & Begin to Dominate Your Market!” Free online webinar. Learn the 3-7-27 strategy for explosive growth, why 95% of agents have less than 20% market share, and how to become the agent everyone competes against. – Click Here



    3. The 12 Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here



    4. The Free One-Page Real Estate Business Plan

    Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one page Online Real Estate Business Plan.  – Click Here



    5. The Free Online ROI Calculator

    Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

    Lisa Gray
    Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.