Free Reports

We specialize in providing agents with powerful tools such as consumer and agent reports designed to ensure that you ALWAYS have the right collateral marketing piece to help you successfully grow your business.

Here is a wide variety of powerful free reports, tips and strategies for each as well as corresponding direct response postcards. Print a stack of these reports to give to clients, use as a ‘leave-behind’ piece for listing appointments, as an incentive for buyers to come into the office or as a collateral piece you can email in return for home buyer and seller’s valuable email addresses!

Cash Buyer Checklist

Download this report With mortgages difficult to push through and cash investors now coming out in force, many agents are turning to these preferred buyers to make closings quick and referrals plentiful. These powerful direct response postcards coupled with our new FREE Report: Cash Buyer Checklist make reaching out to them fast and easy!Target Audience: Cash Buyers
(Demographic TIP: Over 40 with a $150,000+ income)

Mailing Frequency: Every 3-4 weeks

Cash Buyer Series:
  

How to Save for a Down Payment

Download this report The first time home buyer market is still booming – help steer those new customers your way with this powerful and informative new FREE REPORT! Export as a PDF and attach to emails or place as a download on your website or blog! Start using yours today!Target Audience: Buyers

Mailing Frequency: Every 21-30 days

First Time Buyer / Renter Series:
  

Making the Move this Spring?

Download this report Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: First Time Home Buyers & Renters

Mailing Frequency: Every 21-30 days

Fence Sitter Series – Buyers:
  

Plan Ahead: Save on Your Moving Expenses

Download this report Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: Buyers

Mailing Frequency: Every 21-30 days

Fence Sitter Series – Buyers:
  

Moving Made Easy

Download this report Moving is often a stressful time for both buyers and sellers. Show them you’re a resource they can turn to for helpful hints and expert advice with this powerful new flyer that even allows you to ADD YOUR CONTACT INFORMATION! Download today, scroll to the bottom of the flyer and add your Name, Title and Company and Contact Phone number then save to your desktop for quick access!Use as a mailer to your sphere, a fair trade for buyers, a download on your website or blog, or share in your social media circles.

Target Audience: Buyers

Mailing Frequency: Every 21-30 days

Fence Sitter Series – Buyers:
  

Merchandising Review Form

Download this report Having the right collateral piece to help you handle objections often and early is critical in the sales and listing process. This tool is perfect for helping you get listings PRICED RIGHT the first time – and also VERY handy at helping sellers of expired listings to pinpoint exactly where their listing took a wrong turn that resulted in an expiration.
It can help you get in the door – and get the listings you want at the price that fits your market.Target Audience: Expireds

Mailing Frequency: Every 3-5 days after the listing has expired

“7” Series – Expireds:
  

How to Help Maintain the Value of Your Home

Download this report For most consumers, their home is their largest financial investment and they are eager to find new ways to ensure that it holds value from year to year. Make sure your name is always top-of-mind by giving them the resources and information they need to always be in the loop in terms of how they can best care for their investment.Target Audience: Your Sphere of Influence and farm area.

Mailing Frequency: Monthly

Free Offer Templates:
  

Six Move-Up Mistakes Home Buyers Make

Download this report For many homeowners, today’s market is the perfect opportunity to move up into the next size home of their dreams. While they may not get as much for the home they’re selling, often times they will be able to get their next home at a significantly lower price. It’s a win-win-win!Target Audience: Homeowners who didn’t buy at the top of the market, have been in their homes for 8+ years and have equity.

Mailing Frequency: Every 3-4 weeks.

Move Up Market Templates:
  

Selling Your Home Should NOT be a Frightening Experience

Download this report There’s a lot of scared folks out there wondering if now is a good time to sell, and in some cases, if they can get out from under a mortgage that’s too much for them. Take some of the fear factor out of their questions with this handy report.The Fence Sitter templates for Sellers will help you get in the door and start creating that relationship for consumers interested in selling their home.

Target Audience: Area Homeowners and your Sphere of Influence, especially those neighborhoods where you are starting to see a higher than normal turn over.

Mailing Frequency: Every 3-4 weeks for best results.

Fence Sitter: Seller Templates:
  

Five Signs it’s Time to Hire a Property Manager

Download this report As our market continues to change, many agents have found their niche in the property management end of the business. Use this report to attract the attention of local investment property owners and to spotlight the benefits of hiring a professional property manager! This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!Target Audience: Area Investors

Mailing Frequency: Every 3-4 weeks for best results

Property Management Templates:
  

Six Pitfalls of Overpricing Your Home

Download this report Handling the price objection is one of the biggest stumbling blocks for agents, especially in a changing market. Let this free report do the talking and get sellers listening when it comes to understanding that the first rule of salability in any market is to price their home right the FIRST time.Target Audience: Local FSBOs or Fence Sitting Sellers

Mailing Frequency: Every 2-3 weeks

Fence Sitter: Seller Templates:
  

Five Factors that Cause Properties NOT to Sell

Download this report Use this report as a means to open a line of communication with FSBOs and to spotlight that selling their home themselves is usually more than a Seller bargains for. This powerful tool is a great piece to share in person, mail or email to FSBOs in your market and to add to your website as a download in return for an email!Use it in conjunction with the FSBO templates as a reason to consider your services as the best option for getting their home sold.

Target Audience: Area FSBOs

Mailing Frequency: Every 2 weeks for best results.

FSBO Templates:
  

Seller’s Security Checklist:
Six Keys for Staying Safe When Showing Your Home

Download this report This is a great tool for planting the seed with FSBOs that showing property can be risky business and that there is more to it than they might think. It spotlights you as a professional, an advocate for safety and someone who cares about the well being of people and their families.Use it in conjunction with the FSBO templates as a reason to consider your services as the best option for getting their home sold.

Target Audience: Area FSBOs

Mailing Frequency: Every 2 weeks for best results.

FSBO Templates:
  

After the Tax Credit:
Five Top Reasons It’s Still a Great Time to Buy

Download this report Now that the tax credit is over, spotlight all the reasons that it’s STILL a great time to buy! Use this handy tool to show renters the value in homeownership, and how it pays big to buy sooner rather than later!Target Audience: Local renters and current homeowners that have been in their homes at least five years.

Mailing Frequency: Every 21 days for best results.

Fence Sitter Templates:
  

Got an idea for a FREE REPORT you’d like to see? Contact us today at pmc@prospectsplus.com!

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