Busy buyers’ agents are familiar with the client who has a long list of must-haves and a very small budget. It’s frustrating trying to bring them back down to earth, of course. But, these folks aren’t alone in their delusion.
According to an early 2023 study commissioned (Harris Poll) by NerdWallet.com, “… 83% [of the adults surveyed] say buying a home is a priority for them.”
They also said they expected to spend $269,200. At a time when the median home price was $388,000 and change.
Unsurprisingly, the updated poll for 2024 finds that only 23% of these potential homebuyers were able to make the dream a reality.
Obviously, there’s a huge gap between what they want in a home and think they can afford and the reality of the current housing market.
The mainstream media tries to get the word out and bless their hearts. But there is nothing better than hearing housing market information from someone who is involved in the market on a daily basis.
Experienced real estate agents, in my opinion, are the best qualified to keep these hopeful home buyers and sellers in the loop about what is really happening in the real estate market.
The Holiday Scheduled Campaign is shown above. To learn more, Click Here.
So, how can you educate your leads, prospects, and current clients about the current real estate market?
Newsletters work amazingly well
Any long-term marketing method requires consistency, and newsletters fall into that category.
If you publish monthly or even bi-monthly, you have an opportunity to educate the recipients on current market conditions.
Homeowners thinking of selling are particularly eager for this information.
Your real estate website’s blog
Good for you if you are fortunate enough to have a lot of visitors to your blog. Not only can you get the word out about the market on a routine basis, but you can also cross-post to your social media, getting even more eyes on your content.
Seminars
Buyer and/or seller seminars are amazing not only for obtaining new clients but to educate them on what they can expect when they jump into the market. And if you invite your favorite title company rep or mortgage guy or gal to participate, even better.
Yes, the planning and scheduling is the hardest part, but it’s well worth the effort according to agents we’ve spoken with. Need help getting started? Check out this brilliant article at LinkedIn.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2. The Free 6-Month Done-For-You Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here