What Top Agents Do Differently in December
High-performing agents know that December sellers value three things:
1. Warm, Seasonal Visibility (Not Sales Pressure)
The agents who win right now lean into soft-touch marketing — postcards, market updates, or homeowner tips delivered in a tone that matches the season. Their messaging is friendly, helpful, and human.
Examples of messages that work:
- “Thinking about a move in the new year? Here’s what to know.”
- “Winter prep tips that help your home stand out.”
- “Curious how December compares to spring? The data might surprise you.”
These messages build trust without pushing for a listing appointment.
2. Education That Reduces Holiday Hesitation
Many homeowners worry that December is a “bad time to sell.” Top agents overcome this with simple education: how buyer motivation rises, how competition drops, and how homes show beautifully when staged for the holidays.
They position December as an advantage, not a drawback.
3. Consistent Touches That Stay Top-of-Mind
Because inboxes and mailboxes thin out this time of year, each touchpoint stands out more. Agents who remain present through December become the first name homeowners think of when January arrives — when planning turns into action.
Why December Visibility Turns Into January Listings
Most homeowners begin gathering information during the holidays, even if they wait to act until the new year. The agents who show up now own the momentum later.
By the time January hits, the homeowners who saw your name in December already feel familiarity, trust, and readiness — giving you the inside track on early-year listings.
Stay in touch with a holiday postcard. Check them out here →
PLUS: When you have time…below are some marketing tools to help support your success.