Why Thanksgiving Is the Perfect Time to Connect
Thanksgiving naturally centers on gratitude, community, and connection — three values that also drive long-term success in real estate.
Hosting a client appreciation or community event during this season isn’t just a nice gesture; it’s a strategic way to deepen trust, nurture referrals, and remind past clients why they loved working with you in the first place.
According to the National Association of REALTORS®, client relationships remain the leading source of repeat and referral business, with 38% of sellers and 36% of buyers finding their agent through a referral from family or friends ().
That means maintaining visibility through genuine appreciation can have a measurable impact on your future transactions.
1. Pick a Theme That Feels Like You
Your event doesn’t need to be elaborate or expensive — it just needs to feel authentic. Here are a few ideas agents have used successfully:
Choose a format that reflects your personality and fits your market’s vibe — whether that’s cozy and family-focused or professional and polished.
2. Make It About Them, Not You
The heart of any appreciation event is genuine gratitude. Start your remarks by thanking your guests for being part of your journey — whether as clients, referrals, or neighbors — and acknowledge their role in your business success.
Keep the focus on connection, not conversion. Ironically, when people feel appreciated rather than sold to, they become even more open to recommending you to others.
3. Invite Thoughtfully and Follow Up With Heart
Your invitation sets the tone. Use warm, personal language — something like:
“I’m so grateful for the people who make this community feel like home. I’d love for you to join me for a small gathering to say thank you.”
After the event, send a thank-you postcard or handwritten note.
Mention a personal moment you enjoyed — “I loved meeting your daughter” or “I hope you enjoy that pie!” — to reinforce the relationship.
4. Add a Touch of Real Estate Value
Between the food, laughter, and conversation, it’s okay to include a short, educational moment that provides value.For example:
The goal is to stay helpful and top-of-mind — not to pitch.
5. Capture and Share the Connection
Take a few photos (with permission) and share highlights on social media. Tag guests if appropriate, post a “thank you” message afterward, and mention how much you enjoyed connecting.
This not only strengthens relationships but also shows your broader network that you’re an active, community-driven professional.
6. Don’t Let It Be a One-Time Gesture
One event can open doors, but consistent appreciation keeps them open. Consider setting up a holiday scheduled campaign or client appreciation calendar — a mix of personal touches and automated outreach that keeps you visible all year long.
ProspectsPLUS! offers a ready-made holiday postcard campaign that makes this easy — just choose your design, schedule your send dates, and we handle the rest.
💡 Quick Takeaways:
❤️ Final Thought
When you show appreciation in meaningful ways, you don’t just remind people you’re their REALTOR® — you remind them you’re part of their lives.And that kind of connection doesn’t just fill your calendar — it fills your career with purpose.
PLUS: When you have time…below are some marketing tools to help support your success.