Friday, April 19, 2024

business and office concept - businessman and businesswoman trying to connect puzzle pieces in office

A Winning Combination to Find Real Estate Hand-Raisers

By Julie Escobarlifestyle interst

What makes people sit up and take notice of your marketing? When it speaks directly to them.  Now, there is a powerful new way to do just that for specialty niche markets.  You may have seen our recent posts regarding specialty data lists that are now available where agents are able to search by selects such as age,
income level, and length of residency.  Now, there is the ability to drill down even further to include lifestyle interests such as boating, golfing, do-it-yourself fans, health and wellness etc.

What that means is if you are an agent that loves to work with folks with those interests and specialize in health wellness3golf communities and waterfront properties with docks?, your job just got a whole lot easier.  We’ve created an entire series with a set of three postcards for each demographic to make connecting a whole lot easier.

Here’s how it works:

  1. Login to www.prospectsplus.com.
  2. Head over to our Specials Page to grab your money-saving promo codes for the month.golf your game
  3. Click on our New Series – Lifestyle Interest Postcards (look for the purple starburst).
  4. Pick a postcard design for the lifestyle segment that most resonates with you. We currently have boaters, golfers, tennis enthusiasts, Do it Yourself (DIY) Living, and the all new Health & Wellness versions! In the coming months you’ll find new series for Arts, Aviation, Gardening fans, RV enthusiasts, and Equestrian. We’ll have at least 3 cards per interest to start so that you can use as a three-month campaign to your new list.
  5. Customize your card however you like!
  6. Click on the button that says Click to Start Mailing List, boaterthen click on the Purchase list option. Next, use the Demographic Search function, select the geographic area you want to target, then click on Lifestyle Interests. In the next screen, choose the segment that you want to target, then click search.  It will populate as many records as you would like to choose for that area.  Choose your desired amount of records and save your list.
  7. Apply your promo code and check out!
  8. Put a reminder in your calendar to take a few minutes at the first week of the next few months to send the next card in the series to the same list.
  9. Follow up with these VIPs.

The more you can resonate with a prospective customer, the higher your chances are at finding the hand-raisers who are ready, willing, and able to either work with you – or refer work to you.  Matching your messaging is one powerful way to help you do that.

We recently hosted a webinar on the topic – you can watch it on demand below!

Got questions?  Call our marketing team today at 866-405-3638. They are there to help!

 

Real Estate Holiday Postcards

When Sending Your Season’s Greetings

by Julie Escobar

Planning on sending season’s greetings out to your sphere and farm over the next few months?  Great idea!holiday cards Staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these five holiday tips!

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.  holiday postcards
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Thanksgiving, New Year’s, Valentine’s, Easter and beyond. There’s something to celebrate all thanksgiving cardsyear round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust? calendar cards 2016
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to a great holiday season ahead – and to staying in touch with your sphere and farm!  We’re even going to make that a little easier on your budget! From now until January 5th, send any holiday postcard, photocard, or calendar card and save 15% off your order excluding postage!

Use these money saving promo codes to get your discount! 

HOL15S – standard size, mailed First-Class
HOL15J – jumbo size, mailed First-Class
HOL15P – panoramic size, mailed First-Class
HOL15JSC – jumbo size, mailed Standard-Class
HOL15PSC – panoramic size, mailed Standard-Class
HOL15SH – any size, shipped to you
HOL15M – any size, magnetic stock
HOL15PDF – any size, PDF Download

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!