Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Laura, you’re the winner of this week’s $120 Gift Card
Laura had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“This is my first time to use ProspectsPLUS! They took all of the difficulty out of targeting an area! Pricing is good and materials are easy to edit.”
Thank You, Laura!
Laura recently scheduled a 10-month Get More Listings Campaign. We can’t wait to hear about her success!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Has this ever happened to you? Suppose you’re seeking the perfect recipe for apple crisp (or instructions on how to paint something, clean something, build something, etc.). You scour the internet, looking for those how-to blog posts with good reviews and, finally, you find it: the 5-star apple crisp recipe.
What should be a straight-forward list of ingredients and instructions is, instead, a 3,000-word discourse, starting with the author’s childhood reminiscences of the scents in gramma’s kitchen, tons of photos and, finally, if you manage to slog waaaay down to the bottom of the page, the actual recipe.
It’s posts like these that created the invention of Tl;dr (Too long; didn’t read). But, it’s not just the overly-long introduction that ticks off many a reader, it’s the fact that the title of it promised an answer to a question and then made us work hard to find the answer.
This is but one way bloggers can tick off their audiences. Since consistently blogging is the best way to gain organic online traffic to your real estate website, angering your readers is something you should avoid at all costs.
Let’s take a look at ways to do just that.
Who are you “talking” to?
Radio dee-jays are taught that, before they open the mic, they should picture their audience. One guy or gal, maybe driving, cooking dinner or working. The trick, they’re told, is that they should be talking to one person.
This works for writing as well. Don’t try to be everything to everyone. If you’re writing a blog post about an aspect of homebuying, write it to one homebuyer. Get inside his or her head, feel the confusion and angst and offer a solution.
Each post should have a very particular audience and address a specific solution or action for that person.
Skip the overtly sales stuff
There’s a time to market your business and this isn’t it. Blogging is meant to educate, entertain and build website traffic. Save the self-promotion for other areas of your website.
When it comes to real estate blogging, take a cue from Ernest Hemmingway: “Show the readers everything, tell them nothing,”
Yes, you’re the agent they should hire and because you are writing about what you know, your expertise will shine through without having to overtly state it.
The over-promise and under-delivery blogger
The headline and intro to your blog post are a promise to your reader: what follows is the solution.
If the solution is thin or weak, you’ve broken your promise. You’ve wasted the reader’s time. That kind of stuff frustrates people. They will find the answer–on someone else’s blog. Most likely, they’ll hesitate ever returning to yours.
The way to avoid over-promising and under-delivering is to keep your topic at the top of your mind while writing.
It’s ok to ride a stream of thought, as long as it’s in the first draft of your post. But to publish a post in which you’ve veered far off course is to break your promise.
Along with keeping focused on the topic:
Don’t confuse a blog post’s topic with its title. Keep focused on the topic while writing, but write the title last.” “Before you write your headline, you need to know you’ll back up the promise it’s making,” suggests James Chartrand at copyblogger.com.
Let the thoughts flow on the first go-round.
Allow the piece to sit for a time and then go back and read what you’ve written.
Ensure that the post delivers on its promise.
The last thing you want when trying to establish trust and credibility is to leave readers feeling deceived.
SOI Scheduled Campaigns are on sale right now for 10% OFF the first month (sale ends 3/6/21)!
Launch an SOI Scheduled Campaign, Get More Listings Series, HERE
TO GET STARTED:
STEP 1: Grab your SOI List.
If you need assistance with your list, reach out to Cowboy (Director of Scheduled Campaigns) he will help you pull your list together.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Fran, you’re the winner of this week’s $120 Gift Card
Fran had the following words to say about her success using ProspectsPLUS! marketing materials as part of her strategic marketing plan to get more clients,
“I had been reviewing postcard companies and the protocol that other companies follow. Upon engaging with ProspectsPLUS! the process was seamless and rapid. While spending money we were actually saving money with lots less stress. Automating the program was a set and forget. So happy I made the decision. I believe you will be happy with ProspectsPLUS! I know I am.”
Thank You, Fran!
NEW CONTEST: Get the FIRST MONTH of a Get More Listings Scheduled Campaign FOR FREE! ($120 value)
Farm Scheduled Campaign shown above
Enter this week’s contest for a chance to win a $120 gift card covering the first month of a Get More Listing Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, or Absentee Owner Campaign?
Farm Scheduled Campaign shown above
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market* (*Located under Farm Campaigns)
And, remember, with Scheduled Campaigns, YOU DON’T PAY until the mailing goes out (cancel or change up until the night before mailing).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Last year at this time, Americans were just getting to know COVID-19. In fact, the World Health Organization declared the disease a pandemic on March 11, 2020.
A week later, the Las Vegas Strip shut down, some businesses became more “essential” than others and #StayHome became our way of life.
The giant question for real estate agents was about how they would perform the many in-person exchanges required in a typical transaction?
From listing presentations to open houses, inspections, appraisals and showings to closing, just about evert aspect of the real estate business was upended. The real estate industry responded swiftly, showing amazing resiliency.
Your business became virtual, with nary a hiccup.
If you’re a new agent, the list of must-have tools is far different than it was in the past. Seasoned agents now seek guidance online about items once considered “luxury.”
We’ve queried agents across the country to determine which listing agent tech tools are a must as we enter the second year of the pandemic. Today, we share with you the most popular responses.
The social distancing mandate put the kibosh on the traditional listing presentation. Today, the dining room table has pretty much met the fate of the closing table.
Both have been replaced, however. While you may not be sitting across the dining room table with a potential listing client, you can achieve the same end result via video conferencing software for real estate agents.
Who says there’s no such thing as an overnight sensation? Not the folks at Zoom, that’s for sure. Undeniably the most popular video conferencing software among the real estate agents we spoke with, Zoom offers video tutorials, live training and webinars to bring you up to speed.
Prices range from free to $19.99 per host, per month.
What do agents like about it? Reliability, support for those new to video conferencing and screen sharing capabilities.
Not all is well, though, at least among agents. “… I don’t love it … the launch process gets confusing because of multiple window prompts, even after you’ve downloaded it,” according to Craig C. Rowe at inman.com.
He adds, by the way, some good news for budget-minded agents: “Free accounts can have up to 100 people for 40 minutes and unlimited one-on-one meetings.”
If you’re new to the software, eliteagents.com offers a walkthrough.
Listings with accompanying floor plans receive 52% more clicks than those without floor plans, according to the folks at rightmove.com.
Additionally, one in 10 of the buyers interviewed by the property portal said that they wouldn’t view a home for sale in person without seeing a floor plan first.
Finally, NAR finds that a floor plan is the third most valuable aspect of a real estate agent’s website, right behind photos and the listing description.
Floor plans aren’t expensive. Sure, you can go with a company that offers all the bells and whistles, but there are also those who offer the service for a reasonable price. Here are some that the agents we spoke with recommend:
One listing agent we spoke with represents an older woman who is down-sizing. Because she suffers from lung disease, she is extremely fearful of catching COVID-19. The thought of random people touring her home led her to believe that selling to an investor was her only solution.
Luckily, she met a creative listing agent with a number of solutions, one of which was to restrict showings to virtual tours only. In-person showings were reserved for those buyers who submitted offers.
Her listing agent chose a Matterport virtual tour, which can be slow to create and, if you carry a lot of listings, it can get expensive. It remains, however, the gold standard of the real estate industry.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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