Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Shown above: Postcards from various Just Listed/Just Sold Series and Wendy Wilkins postcard. See more HERE
Congratulations, Wendy Wilkins you are the winner of this week’s $120 gift card!
Wendy had the following words to say about her success after sending a Just Listed postcard through ProspectsPLUS!,
“I’ve already received a call from my postcard!” – Wendy Wilkins
Congratulations on your inbound call, Wendy! I bet it felt great knowing your marketing’s working.
Also, thank you for your five-star review!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
FARM, Call to Action Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
Just Sold Follow-up Scheduled Campaign shown above, learn moreHERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Don’t be surprised if, at least at the beginning of a new client relationship, you’re treated with skepticism and mistrust.
This is specifically true during uncertain times.
Building trust is a barrier that must be scaled for every agent when developing a new client relationship.
And, even after you’ve won them over, there are plenty of new objections you may have to overcome.
Objection Handling Brochure, Pitfalls of Overpricing
The following are two of the biggies you might encounter that prevent consumers from moving forward, specifically during a pandemic.
The commission negotiator
Agent commissions are the most common area of negotiation, specifically during a time when market stability is uncertain.
First, most consumers know that, by law, commissions are negotiable. What they don’t typically know is that you don’t pocket the entire commission. So your first objective is to educate them. Use numbers they can relate to in your example.
“Joe, suppose I earned $20 in commission. Half of that, $10, right off the top goes to the broker whose agent brought in the buyer for your home. The other $10 goes to my broker who then pays me my share, $5.”
If all else fails, fall back on a time-tested commission objection handling technique:
“Sure, Joe, you may well find another agent who is willing to cut her commission right now. But, ask yourself: If she can’t negotiate with you over keeping her earnings, how can you expect her to negotiate with the buyer when it comes to you getting the highest price possible? If she can’t convince you she is worth her full commission, she can’t very well convince anyone of anything”
The market challenged
Objection Handling Brochure, Timing is Everything
Then there are the consumers who have a misunderstanding of what’s happening in the market and how it might affect them. “We’d love to sell and buy another home, but prices are too unstable right now.” In the current housing market, you may be hearing this objection frequently. The alternative to this one is “We’ve decided to wait until the market gets better.”
Either way, if the market truly is conducive to selling and/or buying, crunch the numbers for them.
In the current market, most sellers will still get what they want for their homes. It’s the buy-side they’re concerned about.
What they’re often overlooking are two very important factors:
They have loads of equity right now
Mortgage rates are at all-time lows
Combine the equity with the savings from low mortgage rates and you most likely have a situation where they can afford to buy a replacement home.
The bottom line
Objection Handling Brochures, Think It Over
Objection handling requires a delicate balance – one that can be achieved through empathy. Dan Lok, entrepreneur, author, and founder of Closers.com uses what he calls the “3 Fs,” Feel, Felt, Found.
I understand how you feel
Others felt the same way
Here’s what I found
An example of this is the following statement, “I understand that you’re frightened you won’t be able to afford a replacement home. Others feel the same way. But this is what I’ve found.”
For a Limited Time: Download an Objection Handling Brochure PDF For FREE!
Just select “Download Only” from the Shipping Option and use the promo code FREEBROCHURE at check out to get your Free Objection Handling Brochure PDF, Click Here.
Now that you’re armed with an Objection Handling Brochure, it’s the ideal time to launch a marketing campaign.
Did you know our Farm, Call to Action Scheduled Campaigns are currently on sale 10% OFF the first month!
Farm, Call to Action Scheduled Campaign is shown above. Learn more, HERE
TO LAUNCH A CALL TO ACTION CAMPAIGN:
Hit “CLICK HERE”, below (from a desktop or laptop computer) and choose the Call to Action Series of postcards.
USE PROMO CODE: ACTION10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before it goes out). This sale expires on 9/11/21.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
Shown above: Postcards from Just Sold Campaign similar to Michael Ware’s. Learn more HERE
Congratulations, Michael Ware you are the winner of this week’s $120 gift card!
Michael had the following words to say about his success using ProspectsPLUS! marketing materials as part of his strategic marketing plan to get more clients,
“I recently scheduled a postcard campaign with ProspectsPLUS! that goes out on the 20th of each month. I farm a Just Sold area I currently live in to Take More Listings…. I believe in ProspectsPLUS! and the value they bring. I have also just signed up to market to past clients in an effort to grow my Sphere.”
Congratulations on your new Just Sold Campaign, Michael, and thank you for the incredible words of support!
NEW CONTEST Every Friday: Get the FIRST MONTH of Any Scheduled Campaign FOR FREE! ($120 value)
FARM, Get More Listings Series Scheduled Campaign shown above.Learn more, HERE
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Includes only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
Animal Series Scheduled Campaign shown above, learn moreHERE
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence Geographic Farm Just Sold Follow-up Holiday Renters Absentee Owners Expireds FSBOs Fence Sitters* Get More Listings* Empty Nesters* Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Much of your daily activity may be necessary, but some tasks may be keeping you from being the top-producing real estate agent machine that I know you can be.
And, some of the suggested methods for becoming a high-yielding agent might surprise you.
For instance, Sir Winston Churchill, former prime minister of the United Kingdom, insisted that he got twice as much done after napping (I’ve always liked that man).
“Don’t think you will be doing less work because you sleep during the day,” he said. “That’s a foolish notion held by people who have no imaginations. You will be able to accomplish more,” he concluded.
Fellow napper geniuses include Leonardo Da Vinci, who snoozed for 15-minutes, every four hours. President John F. Kennedy made it a habit to doze off every afternoon for one to two hours and who can forget the many photos of President Clinton, fast asleep, at some pretty inopportune moments?
So, go ahead and take a nap, but not before finding out other ways to become more productive.
1. Say “no” to overtime
Back in 2008, the powers-that-be at Microsoft Japan gave employees “five consecutive three-day weekends.”
While this cut operating costs for the company, it also increased sales. In fact, sales increased, per employee, 40% overproduction from the previous year.
Then, there is the study from a construction company wanting to figure out how scheduled overtime impacts their projects.
It turns out that working 60 hours or more per week over the course of two months correlated with a significant drop in productivity. Working more than 8 hours a day, 48 hours per week tanked productivity to the point where it was taking 3 hours to accomplish what had been done in 2 hours.
As a real estate agent, you need to be even more cautious of how much time you spend working. Without someone scheduling your work, it’s far too easy to keep working until you’re doused in that ‘midnight oil.
Set your schedule, keeping in mind the aforementioned studies. It may take some time to train yourself to turn off the lights and close the door at a set time each day, but it’s imperative if you hope to become a more productive real estate agent.
2. Take more breaks
You are your boss.As such, it is amazing how many agents treat themselves like sweatshop workers.
If you had a boss, you would be granted, by law, a number of breaks from work, scattered throughout the day.
Yet more than 60% of Americans claim to eat lunch at their desks.
Our brains need rest, according to Meg Sellg at psychologytoday.com. And to achieve it, avoid “Doing activities that don’t rely heavily on prefrontal cortex function [the area of your brain you are using when you work] but rely on different brain regions instead …,” says Nir Eyal, author of “Indistractable: How to Control Your Attention and Choose Your Life,” tells Sellg.
Need a tip to turn off that prefrontal cortex?
Get up and move. Whether it’s a 5-minute walk or any other physical activity, Stanford researchers have learned that movement makes us more creative and, thus, productive.
Eat your lunch at the park or even on a bus bench. Views of nature and streetscapes relax and rejuvenate.
Whether you work remotely or in a brick-and-mortar brokerage, stop chaining yourself to your desk. Take naps, take breaks and close your “office” at a specified time each day. Then, watch your productivity soar.
Looking for an attention-grabber? How about sending a Real Estate Times Scheduled Campaign to your Sphere of Farm? The Series contains trending real estate news and statistics.
And, guess what? The Real Estate Times Scheduled Campaign is currently on sale 10% OFF the first month – but onlyfor 3 MORE DAYS!
Real Estate Times Scheduled Campaign (shown above). Learn more, HERE
TO LAUNCH A REAL ESTATE TIMES CAMPAIGN:
Hit “CLICK HERE”, below, to schedule your campaign (from a desktop or laptop computer).
And, remember, YOU DON’T PAY until each mailing goes out (cancel or change mailing up until the night before it goes out).
USE PROMO CODE: TIMES10 to get 10% off at checkout.
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a NEW 12X15 marketing piece sent automatically every month to an exclusive carrier route (membership includes your own online Homes & Life Agent Magazine). Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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