Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

Reach Out to Your Sphere This Holiday Season

Nov 16, 2021

If you send holiday greetings to clients every year and haven’t even had time to think about them this year, time’s a-wastin’!

Although it’s still not too late to design and print your own greeting, you may opt for our nice array of holiday postcards.

Even if you don’t typically send greetings, if you hold an annual charity program or something similar, let folks know about it, while simultaneously reinforcing your brand into their awareness.

Thinking of sending email greeting?

Please. Don’t. Do. That.

Sure, it’s cheap and easy. But, email greetings during the holidays most likely won’t even be opened. They might also:

Give a feeling of not alot of thought in your greeting
Get lost in all of your other year-end emails

If an email holiday greeting is the best you can do, consider not sending greetings at all.

Use the good old U.S. Postal service or, deliver your card in person. Either of these methods is far more personal than a dashed-off email with a greeting cut and pasted from the internet.

Holiday Postcards are shown above, see more, **here**

Words, words, words

What will you say?

“Never mention ‘Christmas,’ ‘Hanukkah,’ or any other particular holiday,” says one online writer.

She states it’s important to be inclusive of everyone and warns not to alienate anyone.

Overall, it’s probably not a bad idea. But if you have folks in your sphere that you know, without a doubt, celebrate one of the religious holidays, a card specific to them would not only be appreciated, but they’ll know that you remembered them.

Dig deep for enough cash to buy a few different cards or postcards for these leads, former clients, or those in your sphere. Be daring and actually wish them a Merry Christmas (December 25) or Happy Hanukkah (which begins the evening of November 28, 2021, and ends on December 6, 2021).

Here’s an even better idea

Some people find Hanukkah cards offputting. Judith Martin, aka Miss Manners, calls them “insensitive,”.

So, consider skipping the winter holiday greetings and sending New Year cards instead. Not only will you avoid offending anyone in your sphere but your cards will arrive when the mailbox isn’t crammed full of other cards.

When to send

If you’ll be ordering your postcards online, it’s a good idea to get that head start that the department stores are so fond of. Order them a.s.a.p. On ProspeectsPLUS! you can schedule an order to go out anytime you like.

We also offer an array of holiday cards and New Year cards to choose from. Check them out, here.

While you’re online scheduling your Holiday postcards to go out, schedule a Get More Listing campaign as well. Right now you can get 10% off of Farm, Get More Listings campaigns.

Shown above: Get More Listings postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A GET MORE LISTINGS CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Get More Listings I or II Series.

USE PROMO CODE: LIST10 to get 10% off the first month of a Get More Listings Campaign.

Schedule a Get More Listings postcard campaign, now, CLICK HERE!

This sale expires on 11/20/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.

PLUS: When you have time…below are some helpful tools to support your success.

1. The Free 12 Month Done-For-You Strategic Marketing Plan

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here

2. The Free Interactive Real Estate Business Plan

The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here

3. The Automated Way to Become a Neighborhood Brand

Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.

4. The Free Real Estate Mailing List Guide

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The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here

5. The Become a Listing Legend Free eBook

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Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

6. The Free Online ROI Calculator

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Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here

7. The Free Real Estate Marketing Guide “CRUSH IT”

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The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here

This Week’s ProspectsPLUS! $120 Gift Card Winner (Nov. 12th)

Nov 12, 2021

Shown above: Angie Tonini-Rogers’ World’s Most Interesting Postcard. Learn more, reach out to Dean Jackson at GoGo Agent, HERE (we print his agent’s marketing on our site).

Congratulations,Angie Tonini-Rogers you are the winner of this week’s $120 gift card!

Angie had the following words to say about her success after sending marketing from ProspectsPLUS!,

“I’m impressed with the response I got after the first scheduled campaign I launched! It’s so different & people reached out, congratulated me, & said wow, this is actually interesting! The process is easy, the cards are great quality & color, & you can’t beat the price & ease. Thanks!”

-Angie Tonini-Rogers

Thank you, Angie, we’re thrilled about your success!

NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)

FARM, *Get More Listings* Scheduled Campaign shown above. Learn more, HERE

Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.

The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).

HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.

Leave a review on Google, HERE.

Leave a review on Facebook, HERE.

Don’t forget to watch out for next Friday’s email announcing the weekly winner!

**Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?**

*Holiday* Scheduled Campaign shown above, learn more HERE

Launch a Scheduled Campaign today and save time on your marketing by automating it!

You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:

Sphere of Influence
Geographic Farm
Just Sold Follow-up
Holiday
Renters
Absentee Owners
Expireds
FSBOs
Fence Sitters*
Get More Listings*
Empty Nesters*
Move-Up Market*

(*Located under Farm Campaigns)

And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).

TO GET STARTED:

STEP 1: Create your prospect list using our mailing list tools, HERE.

STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.

Launch a Scheduled Campaign now, CLICK HERE!

Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.

Before Believing THIS Real Estate Myth, Check Your Sources

Nov 8, 2021

Here’s a real estate myth doled out to agents from the pros at Investopedia.com:

“A lot’s proximity to things like busy roadways and community centers may make it less desirable for resale.”

REALTOR® Magazine gives us something similar: “If your seller’s home is in a part of the neighborhood that borders a highway, train tracks, or an industrial area, it’ll likely fetch a lower price.”

While Investopedia is flat-out wrong (read why below), REALTOR® Magazine got it partially right.

The takeaway from this for real estate agents is to always check with more than one source when it comes to helping a client with an investment as large and important as real estate.

Believe it or not

University studies about several aspects of the housing industry litter the internet. Why take advice that is, on the face of it, either agenda-driven or based on anecdotal evidence? You owe your clients more than that.

The truth is, although “location” is critical to the present and future value of a home, the truth of the specifics of the location are a bit more complicated.

If you truly are your area’s “real estate expert, put in the time to perform proper research. You may be surprised by what you learn.

Location Myth: Homes near a railroad fetch a lower price

In 2007, researchers studying the issue of rail transit’s impact on home prices cited previous studies and claimed that the conclusions were “… not uniform.”

In other words, “location,” as you know, includes many variables. When it comes to a railroad, some of the considerations include:

Is the property commercial or residential?
Is the railroad a commuter line or heavy rail?
Is “railroad” referring to the proximity of railroad tracks or a station?
And, naturally, the addition or deduction of value for these properties depends on the region.

In the San Francisco Bay Area, for instance, a study reveals that a home “… immediately adjacent to BART [Bay Area Rapid Transit] would sell for close to 38% more than an identical house not near any BART service.”

Other studies find that a home located near the commuter rail in the suburbs of New Jersey and in Philadelphia also saw higher sale prices than homes further away.

On the flip side, homes located closest to a station area in Portland were worth less, “… due to the traffic and noise.”

We’ll feature additional location myths in the future. In the meantime, next time you hear or read that one of the drawbacks of living near a railroad is that it depresses property values, do some research on homes in the community you serve.

You and your client may be pleasantly surprised by what you learn.

The Fence Sitter postcard campaign is the perfect direct mail marketing tool to get prospects motivated to move forward. And, right now you can get 10% off Fence Sitter Campaigns.

Shown above: Fence Sitter postcard campaign, available in the FARM campaign section. Learn More, **HERE**.

HOW TO LAUNCH A FENCE SITTER CAMPAIGN.

Hit the “CLICK HERE” link, below (from a desktop or laptop computer) and choose the Fence Sitter Series.

USE PROMO CODE: FENCE10 to get 10% off the first month of a Fence Sitter Campaign.

Schedule a Fence Sitter postcard campaign, now, CLICK HERE!

This sale expires on 11/13/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.