Happy Thanksgiving!
Lisa Gray
Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Real Estate Myth #2: Living Near a Highway Destroys a Home’s Value
“Environmental noise caused by traffic can reduce property values,” according to an online article from Road Engineering Journal, citing research from the 1970s and 1980s.
Other blanket statements such as “… the vroom, vroom, vroom of traffic right outside a bedroom window …” will negatively impact the value of a home, are far from accurate. In fact, these stereotypes can keep you from maximizing your near-a-busy-street listing’s potential.
There are pros and cons for homebuyers who purchase a home near a highway. The experts who’ve extensively studied the highway issue claim that results are a mixed bag.
Noise level
We found an interesting study on freeway noise, published by the Transportation Research Record Journal of the Transportation Research Board.
In it, the researchers found that “Freeway construction may have an adverse impact on some properties, but in the aggregate, property values tend to increase with freeway development.”
They also claim that the effect of freeways on property values varies according to the type of property.
The value of single-family homes experienced a negative impact while multi-family dwellings, such as condos, apartments, and commercial properties found a rise in value.
Finally, the study found that “… the most important factor in determining negative impact on property values appears to be the level of traffic on any major roads in the proximate area …”
The level of traffic implies the level of noise, which produced a more significant impact on values “… than the presence of a freeway per se.”
Consider a home in an inner-ring suburb near a highway compared to a home further out near a highway. The latter will experience less traffic and, thus, less noise and less of an impact on value.
Two additional considerations
Commuters may be willing to pay more to be able to hop on the freeway in the morning. Those who cherish a quiet night’s sleep, on the other hand, probably shouldn’t be looking at homes near a highway.
Then there’s this random tidbit: Those homes located near a depressed freeway are valued higher than those located near at-grade or elevated freeways.
Again, do the research required because what’s happening outside that bedroom window in your client’s chosen neighborhood may just have a positive impact.
While you’re online scheduling your Holiday postcards to go out, consider launching an annual Holiday scheduled campaign.
Right now Holiday scheduled campaigns are on sale!
HOW TO LAUNCH HOLIDAY SCHEDULED CAMPAIGN.
Hit the “CLICK HERE” link, below (from a desktop or laptop computer).
USE PROMO CODE: HOLIDAY10 to get 10% off the first month of a Holiday Campaign.
Schedule a Holiday campaign, now, CLICK HERE!
This sale expires on 11/27/21. Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, niche markets, geographic farming, sphere of influence, and past clients. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
This Week’s ProspectsPLUS! $120 Gift Card Winner (NOV. 19th)
Shown above: Wendy Clausen’s Upload Your Own design. Learn more, HERE
Congratulations, Wendy Clausen you are the winner of this week’s $120 gift card!
Wendy had the following words to say about her success after sending marketing from ProspectsPLUS!,
-Wendy Clausen
Thank you, Wendy!
NEW CONTEST STARTS NOW: Get the FIRST MONTH of Any Scheduled Campaign For FREE! ($120 value)
Enter this week’s contest for a chance to win a $120 gift card covering the first month of ANY Scheduled Campaign.
The scheduled campaign includes 150 jumbo-sized postcards, sent standard postage (excluding data and tax. Including only the first month free of a new campaign).
HOW TO ENTER: Just leave a review regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
Mention a “scheduled campaign you’ve launched” in your review and your entry into the contest is doubled.
Leave a review on Google, HERE.
Leave a review on Facebook, HERE.
Don’t forget to watch out for next Friday’s email announcing the weekly winner!
Ready to Schedule an SOI, Farm, Get More Listing, Holiday or Absentee Owner Campaign?
Launch a Scheduled Campaign today and save time on your marketing by automating it!
You Can Launch a Scheduled Campaign to any of the following Markets in Just Minutes:
Sphere of Influence
Geographic Farm
Just Sold Follow-up
Holiday
Renters
Absentee Owners
Expireds
FSBOs
Fence Sitters*
Get More Listings*
Empty Nesters*
Move-Up Market*
(*Located under Farm Campaigns)
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change each mailing up until the night before mailing goes out. The price shown at check out is per mailing, not campaign total).
TO GET STARTED:
STEP 1: Create your prospect list using our mailing list tools, HERE.
STEP 2: Then, once you have your list, choose your Campaign, select your start date, and add your list, HERE or hit “Launch a Scheduled Campaign”, below.
Launch a Scheduled Campaign now, CLICK HERE!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you in your success.
New Agent: Get Online Now with THIS Easy Real Estate Website Platform
Your real estate website will be one of the most important marketing and lead-generating tools in your real estate business.
If you’re just starting out in the industry, however, you probably don’t have a lot of money to hire one of the larger real estate website development companies.
That’s ok. It’s important to get yourself online however you can, and a WordPress site may just be a sensible interim solution.
What is WordPress?
It’s surprising, but not everyone is familiar with WordPress. So, for the newbie, WordPress is an Internet-gobbling content management system, powering more than 26 percent of all websites, to a total of more than 70 million worldwide.
If that’s still too technical, think of WP as a blogging-platform website-builder-E commerce platform. Sort of a one-stop-shop, if you will.
Its popularity stems from the fact that it’s open-source, so modifications and improvements occur frequently and fixes happen rapidly, unlike closed-source software such as Microsoft Office or Adobe Acrobat.
WordPress is easy
The number one reason to consider WordPress for your agent website is that it’s so easy to use.
It offers not only one-click installation but functionality options that allow for easy updates to your site – even if you’re completely unfamiliar with blog publishing, RSS feeds, and IDX capability.
No developer or webmaster is needed for every little tweak you want to make.
WordPress is customizable
You won’t need to take coding classes to customize your WordPress site. Just think “widgets,” which are simple to use and give you design control over the WP theme.
There are widgets for just about any use, from advertising open houses and just-sold listings to user registration and social integration.
Google loves WordPress
Getting your website to rank higher in search engines is important to your real estate business and WordPress helps you do just that. When you use WordPress’ built-in features, such as tags and categories, Google learns what your pages are all about and that’s good for SEO (learn more about how to supercharge your site’s SEO, here).
Then, there are the SEO plugins that can help your site rank quickly. Best of all, they’re easy to install, even for the novice.
Of course, you’ll still need to walk the walk and talk the talk by ensuring that your site has relevant content.
It’s easy to add content
Yes, content is still king when it comes to generating traffic to your website. In fact, Google’s “Quality Rater Guidelines” insist that a website’s content should be “maintained and updated regularly” to receive the highest ranking.
And, how should agents accomplish this? By blogging, and fortunately, WordPress includes a built-in blogging platform that is a snap to use.
It’s all about IDX
At the end of the day, the main reason someone visits your website is to search for homes for sale in your market and they can’t do that without IDX (Internet Data Exchange) and its seamless integration into your WordPress site.
But it doesn’t stop there. You can include interactive maps and other search features as well. These include:
- Sharing property data on social media
- Allowing visitors to create a list of favorite listings and share them via email or social media
- Enabling users to subscribe to new listing alerts
- Integration with your CRM
Harnessing the power of WordPress and IDX for your agent site is the best step you can take right now for your new business.
It’s not called “Marketing Media,” but “SOCIAL media.” Get social. Join pertinent groups and engage with people. A new year will be upon us before we know it. While penciling out your 2022 business goals, vow to leave the dated aspects of your business behind, where they belong.
Did you know our Farm, Get More Listings Scheduled Campaign is currently on sale 10% OFF the first month?
SALE ENDS IN 3 MORE DAYS!
Get More Listings Postcard Campaign (shown above). Learn more, HERE
TO LAUNCH A GET MORE LISTINGS CAMPAIGN:
Hit the “CLICK HERE” link, below, to schedule your campaign (from a desktop or laptop computer) and choose the Get More Listings I or II Series.
USE PROMO CODE: LIST10 to get 10% Off at check out.
And, remember, YOU DON’T PAY for each mailing until it actually goes out (cancel or change up until the night before the mailing goes out). This sale expires 11/20/21.
Launch a Get More Listings Campaign Now, CLICK HERE!
Please reach out to our support team at 866.405.3638 with questions or if there is anything we can do to help you with your success.
PLUS: When you have time…below are some helpful tools to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. The Automated Way to Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent automatically each month to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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