You can own 100% mindshare of the FSBO market by sending daily postcards.
The reason most FSBOs have decided to try and sell themselves is usually they are eager to save money. Many also don’t trust agents due to a bad experience from their past.
However, the truth is…
Most FSBOs do end up using an agent. According to NAR, statistics show only 8% of the homes sold are FSBOs. And 31% of FSBOs don’t market their properties. They need someone like you to lend your expertise for a headache-free sale that achieves the most money.
Other tasks that NAR has shown are difficult for FSBOs include: pricing the home right (18%), preparing the home for sale (13%), understanding the paperwork (12%), helping the buyer obtain financing (6%), timely selling (3%) and time to devote to the sale (3%).
Therefore, it is your job to earn their trust by demonstrating how your expertise can be of help.
How you accomplish this is through consistent, daily communication, professional marketing, and effective presentation tools.
The Merchandise Review
A great strategic tool that allows you to walk sellers through all the components of the saleable listing is the Merchandising Review. It even helps to answer some questions before they’re raised. The Merchandising Review is available as a Free Download Here.
As soon as you see a new FSBO, contact them to offer to complete a ‘no obligation” Merchandising Review. Explain the tool allows you to make a comprehensive analysis of whether their home is salable in today’s market. Then schedule a 20-minute time to meet with them to go over the Review.
Walk them through each item and negotiate the issues that might keep the property from selling. Correct these issues, and ask if they would allow you to show them your marketing plan.
Compelling marketing
Getting the attention of a FSBO can be challenging. Often their guard is up, and they aren’t open to talking to agents.
You can begin to open the lines of communication with something as simple as a door hanger.
Keep a stack of FSBO Door Hangers in your car trunk for a quick leave-behind any time you see a For Sale By Owner sign.
Then, add that new For Sale By Owner to your daily FSBO scheduled campaign.
To encourage inbound calls, offer a Free direct response report with all of your FSBO marketing. The report, For Sale By Owner First Aid is the ideal tool to encourage FSBOs to reach out to you.
The report contains persuasive statistics and educational content that will pique the seller’s interest and open their mind to an agent solution.
Now, you can send a FSBO postcard every day for the next 27 days & OWN THE FSBO MARKET
To own 100% mindshare in the FSBO market, every new FSBO you encounter should be put on a daily marketing campaign with the FSBO Series of 27 postcards.
And, now, your ability to do this just got TEN TIMES EASIER with the ProspectsPLUS! FSBO Scheduled Campaigns.
In one quick order, you can schedule FSBO postcards to go out for 27 days in a row and own 100% mindshare of the FSBO market.
And YOU DON’T PAY until each mailing goes out (change or cancel up until the night prior to mailing)!
To Launch a FSBO Scheduled Campaign:
- Choose Your Start Date (see image below)
- Pick your mailing interval
- Then attach your FSBO prospect list (you can even schedule a series to go out to just one seller).
To get started on your FSBO scheduled campaign from a desktop or laptop computer, click the “Go Now” button below.
Don’t put off until tomorrow what you can get done today because, What GETS SCHEDULED, GETS DONE!
PLUS: When you have time…here are some helpful resources we’ve made available to support your success.
1. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent each month automatically to an exclusive carrier route. Watch this video to learn more or Click Here.
2. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists, including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
3. The Free 12-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
4. The Free One-Page Real Estate Business Plan
Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out our one-page Online Real Estate Business Plan. – Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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