Why 5-5-5 Works Now
Consistency beats intensity. As Tom Ferry puts it, “No one cares that you’re tired… follow your schedule and take on your day.”
In a market where 86% of buyers use an agent and referrals/repeats drive most listings (38% referral, 28% repeat), daily touchpoints compound into market share (NAR).
The 5-5-5 Routine
The 5-5-5 Method is a simple, structured prospecting system designed to keep your pipeline consistently full without overwhelming your day.
Each “5” represents a different group you’ll intentionally connect with—every single day—so you’re covering all angles of business growth.
When done consistently, that’s 15 meaningful connections per day, or roughly 75 per week—more than 300 a month. Over time, this creates a steady flow of appointments, closing the gap between lead generation and lead conversion.
Why the math matters: average online lead conversion hovers around 0.4–1.2%, and most responses happen after 6+ follow-ups—so small, daily reps win.
Speed + Relevance = Appointments
The average business takes 47 hours to respond to a lead; beat that by replying in minutes. Share what consumers value most: photos, detailed property info, and floor plans.
Focus on the ONE Thing
“Until my ONE thing is done, everything else is a distraction.” —Gary Keller. Time-block your 5-5-5 first; let admin tasks wait.
Action Steps (Do This Today)
PLUS: When you have time…below are some marketing tools to help support your success.
3. The Free Interactive 6-Month Real Estate Business Plan
The Free Interactive 6-Month Real Estate Business Plan allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here