Staying Top of Mind With Your Sphere
by Julie Escobar
Consistency is key when marketing, but agents call us every week to ask, “What should I send?” So, we put together three suggestions to get you started.
- Holiday Postcards: This week’s Master Marketing Schedule tip is to send your St. Patrick’s Day postcards to your sphere of influence. Agents love Holiday cards because they are timely, can be easily customized with a fun message, and the consistency (sending one per month) is just what the doctor ordered for staying top of mind. Just be sure to order the first class option for speedier delivery. Our St. Patrick’s Day postcard and Daylight Savings postcards are perfect for reaching out to that top tier of customers on your list in March.
- Animal II Series: There’s a reason the internet is filled with puppies and kittens. They make people smile. As our friend Darryl Davis talks about – that’s one BIG key to building rapport and making connections with people – giving them reasons to SMIILE! We’ve recently added this new series option to our offerings because of agent demand. You can look for many additional cards to be added to this series over the next few months.
- Market Quote Series: This series is growing as well and is an easy way to communicate some of what’s going on in the market right now, and have a little fun!
To get the most from your postcard campaign follow these steps:
- Pick a postcard.
- Choose a size.
- Choose first-class delivery for holiday postcards, and your choice of delivery options for non-time sensitive postcards.
- Choose the pre-written copy – or better yet, customize the back of the card with a message of your own. You can offer an item of value, invite customers to an event such as a home buying or selling workshop, or just send them well wishes.
- Upload your sphere of influence list: those who know you, like you and trust you. This list is usually compiled from your friends, family, acquaintances and past customers. Statistically, if you stay in touch with these folks every month, one in twelve should produce a listing, sale or referral to you per year! If you need a list of the 250 people who should be in your sphere, head over to our resources page and dowload our BusinessBASE.
- Use a promo code to save 10%! Here are the top postcard promo codes for the current month:
- VAL10S – standard size, mailed First-Class
- VAL10J – jumbo size, mailed First-Class
- VAL10P – panoramic size, mailed First-Class
- VAL10JSC – jumbo size, mailed Standard-Class
- VAL10PSC – panoramic size, mailed Standard-Class
Next, a fun tip to help you have more fun with your sphere and farm: Be sure to check in weekly to our Master Marketing Schedule. In the next few weeks you’ll see Pistachio Day, Dentist Day, Salesperson Day, Doctor Day, Pi Day and more. What do these all have in common? Each includes interesting and fun ways to connect with the folks in your market and differentiate yourself from your competitors! Find out how!
Need more help? Call our team at 866.405.3638! They’re happy to assist!