The Right Tools for The Right People at the Right Time

Putting all the Pieces in Placepp puzzle

by Julie Escobar

Sometimes it’s easy to get overwhelmed as a busy agent. You’ve got LOTS of plates spinning and you can get stretched a little thin trying to be ‘all things to all people’.  The thing is, that all things strategy is a recipe for burn out and stress.  Instead focus on the RIGHT people for you.  Who do you ENJOY working with?  Who do you WANT to connect with month after month?  Then put the tools, marketing, strategies and plan in place to work with more of THOSE folks, and less of the ‘everyone’ you may have been chasing.

Why?  Well, first of all we’re better when we are in our own element. Working with the kind of people we are in sync with.  Second of all, just like anything else – the more you work with specific niches, the more skill you have at knowing everything that might come your way with those buyers and sellers and exactly how to deal with those.

Here’s what’s also cool:  We can help.  Our marketing tools are created by real estate professionals for real estate professionals. We’ve been in your shoes. We keep our eyes and ears on the market and deliver what you need accordingly.  Many of our customers say that brings a sense of relief to them as they know right where they can get what they need, at a price they can afford.

Here are a few examples: 

Luxury Home Marketing:  Love to work with high-end sellers and fabulous, luxury properties?  Who could blame you?  Having beautiful high-end property portfolios that are simple to create and cost-effective is simpler than you might think.  We’ve done it all for you with coordinating materials.  Check them out here…

FSBOs and Expireds:  These turn-to niches are a staple for most real estate pros, especially when they are eager to ramp up their listing inventory.  We’ve developed entire kits to help you market them effectively and affordably complete with postcards, free reports, and brochures.  Pick which one works best for you!  You’ll find them here – FSBOs & Expireds. Remember, the key is at least three-five contacts with these potential sellers and follow up with phone calls!

First time home buyers:  This is a great niche for a lot of agents, especially newer agents. Sometimes first time buyers seem a little less intimidating!  With interest rates low and home prices on the rise – now is the time for renters to invest!  Here are some great postcards to get you started.

Geographic farm or neighborhood niche:  We recommend all agents stick close to a sphere of influence AND market to a geographic farm.  Two of our most popular marketing tools for this is our Neighborhood Update/Free Offer Series of postcards, and our Market Dominator. Over time, with consistency, you can ‘own’ those neighborhoods in terms of loyalty and market share.

Matching your marketing to your market is one of the smartest things you can do to ensure the success you desire.  When your marketing speaks to the demographic specifically, you have a better chance of finding the hand-raisers who will pick up the phone.

Here are a few other niches you might try on for size:  Seniors, Investors, Short Sales, Foreclosures & REOs, and Property Management.

Whatever your target market is, we’re here to help.  Be sure to bookmark our Specials Page for money-saving promo codes and call us if you need assistance at 1.866.405.3638! 

Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.

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