Schedule

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Welcome to your month-to-month guide to strategic marketing!

 

 The New 2018 Master Marketing Schedule PDF Download is Coming Soon!

Exciting New Features!

 

Download the New 2018 Digital Master Marketing Schedule to your Google, Apple or Outlook Calendar Now:

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December 2017, January & February 2018 Schedule Breakdown (below) –

Listing Inventory    Niche Marketing    Geographic Farming    Sphere of Influence

December:

Action Items:

4th: Send the Professionals Net More postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

13th: Send Calendar postcards to your sphere of influence.

18th: Send the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.

27th: Send the Timing is Everything postcard from the First-Time Homebuyer/Renter Series to at least 100 renters in your area. Need a list? Call us; we can help!

December Observances
  • Pearl Harbor Day (7th)
  • Hanukkah Begins (12th)
  • First Day of Winter (21st)
  • Christmas Day (25th)
  • New Year’s Eve (31st)
  • Impaired Driving Prevention Month
  • Human Rights Month
Tip of the Month: 

Start the new year strong, and be on your way to gaining a 20% market share in the neighborhood of your choice by sending the Every Door Direct 12 x 15 Market Dominator System starting today! Call us at 866.405.3638 to learn more!

Fun Days and Ways to Connect:
  • 3 – National Roof over Your Head Day. Well this is a perfect one for the real estate profession! Share with your sphere on Facebook, and celebrate the roof over your head!
  • 4 – Santa’s List Day. Have you been naughty or nice? Get your list together, and put your holiday hats on!
  • 5 – Repeal Day. Today celebrates the end of the 21st Amendment and Prohibition. There’s a fun fact to share with your friends and family and on social media! Cheers!
  • 7 – Letter Writing Day.When was the last time you wrote a good, old fashioned LETTER? Pick five clients, and send a personal greeting letting them know how very much you appreciate them! (Oh, and send a note to your mom and dad too, if you’re fortunate enough to still have them in your life! They’ll LOVE it!)
  • 7 – Pearl Harbor Day. Clickhere to gather all kinds of information on this infamous day in history!
  • 9 – Christmas Card Day. Don’t feel like addressing and stamping your cards this year? Send our fun and beautifully designed postcards in minutes – and check this one off your holiday to-do list! Click here to view our postcards.
  • 9 – National Pastry Day. Stop by your local bakery, pick up some sweet pastry treats for five of your favorite clients, and deliver with a note thanking them for trusting you with their business!
  • 12 – Poinsettia Day. Poinsettias are plentiful now. Pick up 10 small ones, and deliver to 10 of your best clients with a holiday note and an attitude of gratitude!
  • 13 – Ice Cream Day.Head to your local ice cream shop, and pick up gift cards for five great customers. Send them out, or hand-deliver with a note that reads, “Thank you for being such a COOL customer! Happy Ice Cream Day!”
  • 15 – Bill of Rights Day. Learn more about the Bill of Rights here!
  • 20 – Go Caroling Day.Invite some friends and neighbors to go caroling – or get a group from the office together, and carol in each other’s farm neighborhoods as a company event! What’s YOUR favorite carol?
  • 21 – Humbug Day. Don’t be a Scrooge! Turn that frown upside-down, and do something wonderful for someone today! It’ll bring out the spirit in both of you!
  • 23 – Festivus. Don’t want to take part in the commercial holiday hustle and bustle? That’s why Festivus was created! Enjoy a laugh by watching (and sharing) this great video from Seinfeld!
  • 27 – Make Cut Out Snowflakes Day.Who didn’t love doing this as a kid? Click here for a cool website for making them – VIRTUALLY! (Less mess – still fun!)

 


January 2018:

Action Items:

3rd: Send the Take Advantage of the Market postcard from the Listing Inventory Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

8th: Send the Picture Yourself Here postcard from the Millennials Series to at least 100 renters in your area. Need a mailing list of millennial renters? Call us, we can help!

17th: Send a Community Newsletter to your Geographic Farm or send the More Powerful, Done-For-You Market Dominator to your exclusive carrier route to get 20% market share.

22nd: Send a Community Newsletter from the Newsletter Series to your Sphere of Influence.

January Observances 
  • New Year’s Day (1st)
  • Martin Luther King Jr Day (15th)
  • National Blood Donor Month
Tip of the Month: 

Handwritten notecards are making a comeback. Make it a practice to send at least one a day. Order a stack of our new Real Estate Notecards and add this referral-attracting habit to your to-do list as well.

Fun Days and Ways to Connect:
  • 1 – New Year’s Day – Here’s to the New Year ahead! RESOLVE to make it amazing!
  • 4 – Trivia Day – Found this terrific site to share on your social media platforms — http://mentalfloss.com/
  • 12 – National Pharmacist Day – Stop by your local pharmacies and wish them a great day! (Be sure to leave your business card and let them know you have the prescription for any of their real estate needs!)
  • 16 – Martin Luther King Jr. Birthday – Celebrate diversity!
  • 18 –  Thesaurus Day – Channel your inner wordsmith today and wow your friends and social media
  • 19 – National Popcorn Day – Grab some bags of popcorn and visit 5 of your favorite clients today and let them know the market is POPPING – and just right for real estate!
  • 23 – National Pie Day – Bring a pie to 5 of your favorite clients today and let them know how much you appreciate them!
  • 24 – Compliment Day – Can’t go wrong with this one! Spread the love today with compliments all around. (You’ll make someone’s day – and your own as well!)
  • 27 – Chocolate Cake Day – Let them eat cake! Stop by your local bakery for the goods – then treat some of your top clients to a cake, a handshake and an opportunity to say thank you for their business!

 


February 2018:

Action Items:

5th: Send the Timing is Everything postcard from the Fence Sitters Series to at least 100 new prospects in an area where you want more listings. Send to your list or ours!

14th: Send the Perfect Timing postcard from the First Time Buyer/Renter Series to at least 100 renters in your area. Need a mailing list of millennial renters? Call us, we can help!

19th: Send the Free Home Market Analysis Offer postcard from the Call to Action Series to your Geographic Farm or send the More Powerful, Done-For-You Market Dominator to your exclusive carrier route to get 20% market share.

28th: Send the Out of the Blue postcard from the Customer Appreciation Series to your Sphere of Influence.

February Observances
  • Valentine’s Day (14th)
  • President’s Day (19th)
  • American Heart Month
  • Black History Month
Tip of the Month: 

Build your collateral collection. Choose five of your favorite Content Cards and have 25 of each shipped to you. These are perfect to tuck into a pre-listing package, to offer at an open house or have when hosting a local real estate event.

Fun Days and Ways to Connect:
  • 2 – Ground Hog Day – what’s it going to be? See for yourself! http://www.groundhog.org/
  • 4 – Thank a Mailman Day – Leave a card for your mail carrier today – Postal employees need kudos too!
  • 8 – Boy Scout Day – celebrate the birthday of scouting!
  • 12 – Abraham Lincoln’s Birthday
  • 17 – Random Acts of Kindness Day – Ever take part in a ‘pay it forward’ campaign at your local Starbucks? It’s a great way to celebrate this day! I once was in a line where 84 people paid for the car behind them! How cool?
  • 20-  President’s Day
  • 26 – National Pistachio Day – that’s nuts!

As always – we’re here to help!  Call us at 866.405.3638 if you need marketing assistance or help placing a postcard order!  Click here to see our monthly specials! Click here to register for your free ProspectsPLUS.com account! 

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