Welcome to your month-to-month guide to strategic marketing! Please bookmark this page for easy access and quick reference! And if you need help – don’t hesitate to call our marketing team at 866.405.3638! We’re happy to help you find the marketing campaign or tools you need to succeed in today’s competitive market!
To download the Master Marketing Schedule to your Google, Apple or Outlook Calendar – click on the calendar icon that best works for you:
September Action Steps:
21st: Order this month’s Market Dominator System to selected carrier routes to get your 20% market share.
26th: Send Halloween postcards to your Sphere-of- Influence.
Labor Day (5th)
Grandparents Day (11th)
First Day of Autumn (22nd)
Hispanic Heritage Month
Baby Safety Month
TIP OF THE MONTH: The weather is cooling and the market is heating up! Door hangers are a timely, proven-results tool to help you get you get noticed, meet the folks in the geographic farm you’re working and market yourself and your listings. Learn three powerful ways to use them at: blog.prospectsplus.com/door-hangers
September Fun Days and Ways to Connect:
- 1 Emma M. Nutt Day –the first woman telephone operator (one ringy dingy…two ringy dingys)
- 2 VJ Day –Surrender ceremony aboard the USS Missouri formally ends WWII
- 4 Newspaper Carrier Day – (Do you still love the “crinkle of the newspaper” or do you read everything online now?)
- 5 Labor Day – Learn some fun facts about how Labor Day got it’s start http://www.dol.gov/laborday/history.htm.
- 5 Cheese Pizza Day– Order pizza for four of your favorite clients or send a pizza gift certificate with a note, “Happy Pizza day from your favorite neighborhood specialist! If you need any piping hot real estate ideas – give me a call!”
- 6 Read a Book Day –Here are some of our favorite business books of all time! What’s in Your Library?
- 8 International Literacy Day– Host a neighborhood book drive in your farm area. Donate the books to a local library, children’s home or inner city school. Books open minds – and open minds open doors for a lifetime!
- 10 Swap Ideas Day –Set up a networking meeting with top producers and local business pros to swap ideas, share referrals and get connected!
- 11 Grandparent’s Day– If you’re blessed to still have grandparents – give them a call! While you’re at it – call at least 6 of the seniors in your sphere that you know are grandparents and wish them a great day! Maybe even take a little field trip to the local nursing home to brighten
- 11 Patriot Day – Take a moment to learn more about this National Holiday here.
- 12 Chocolate Milk Shake Day –Make it a Milkshake Monday! If you’re doing any corporate marketing – consider bringing a milk shake surprise to the “gatekeepers” or executive administrators at six of the corporate offices you’re prospecting!
- 13Fortune Cookie Day – You can have these custom made with your message inside! http://fancyfortunecookies.com/ What a great treat and way to share your good fortune with you sphere or farm. Think outside the box!
- 13 National Peanut Day – Head to your local Sam’s Club and buy a big box of individual packets of peanuts – attach a note – I’m Nuts About Great Clients Like You! Call me with all your real estate questions or needs! Sometimes just doing something funny and different on a random Tuesday can make you memorable for years to come!
- 13 Positive Thinking Day– Personally – I believe every day should be positive thinking day! Share your favorite positive thought on your social networks today and ask everyone to share theirs right back in honor of this special day
- 14 National Cream-Filled Donut Day– Grab a box of your favorite donuts and treat the office staff today with these goodies. Be sure to bring some home for the family too!
- 16 POW/MIA Recognition Day– A somber day indeed – one to reflect those who protect and serve and their families.
- 16 Working Parents Day –Celebrate your successes. Juggling kids and careers has its challenges! Get a few parents together for a Friday night cookout or celebration and share fun memories and fresh ideas!
- 17 National Apple Dumpling Day–Break out your inner chef! Found a great recipe for apple dumplings: http://allrecipes.com/Recipe/old-fashioned-apple-dumplings/detail.aspx — what a terrific treat with fabulous fall apples!
- 17 Citizenship Day/Constitution Day– Little trivia for you to share with your social networks today: http://en.wikipedia.org/wiki/Constitution_Day_%28United_States%29
- 18 National Cheeseburger Day– Ok – now we’re speaking my language! Invite 4-6 clients or friends (or both!) over for a Sunday afternoon cheeseburger cookout. Try some new recipes– spice it up! Pepper jack? Blue Cheese? What do you like on YOUR burger?
- 18 National Women’s Friendship Day– Show your circle of friends some love today – contact those closest to you and thank them for always being there. Then spread the word in your social network!
- 19 International Talk Like A Pirate Day– arrrggghhhh! Time for a little fun today! Did you know you can change your Facebook Language to Pirate? Go to Account Settings – Language – English (Pirate) – You’ll have fun all day!
- 19 National Butterscotch Pudding Day –Now if that doesn’t make you think of Grandma nothing will!
- 21 International Peace Day –Share this on your social network. I love this site for great quotations: http://www.brainyquote.com/quotes/keywords/peace.html
- 21 Miniature Golf Day –Well nothing like a little round of putt-putt on a Wednesday evening! Grab the kids and have some fun. All work and no play makes for a dull salesperson!
- 21 World Gratitude Day– The PERFECT reason to contact at least 20 people in your sphere. Call up your client base and let them know that you are grateful for them on this very special day, and remind them that you are always only a phone call away!
- 22 Business Women’s Day– How many women business professionals are in your network – celebrate them today with a card or a call and let them know how much you appreciate all they do and all they are!
- 22 First Day of Autumn– Enjoy the new season!
- 26 Johnny Appleseed Day –Grab some apples and share with clients and colleagues today. (Planting seeds doesn’t always involve gardening. Sometimes it just means connecting with people! Old Johnny would have liked that!)
- 28 Ask a Stupid Question Day– Ok this one is a riot. (Makes you think of at least one person—come on you know it does!) Put this one on your Facebook or Twitter status and see who can come up with the most stupid question of the day!
- 28 National Good Neighbor Day– Perfect opportunity to walk your neighborhood farm. (Bring some apples aka Johnny) – celebrate good neighbors and introduce yourself as the neighborhood specialist!
- 29 Confucius Day– Here’s a great site for some wise words you can share from Confucius! http://www.brainyquote.com/quotes/authors/c/confucius.html
17th: Order the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.
26th: Send Thanksgiving postcards to your Sphere-of- Influence.
October Holidays and Special Observations:
- Cancer Awareness Month
- Rosh Hashanah (2nd)
- Yom Kippur (11th)
- Columbus Day (10th)
- Halloween (31st)
October Tip of the Month: Heading to the NAR Conference next month? First load up on new business cards that can help you network with ease! Learn more at: www.prospectsplus.com/QR
October Fun Days and Ways to Connect This Month:
- 23 Rosh Hashana Begins– Happy New Year to all of our friends of the Jewish faith!
- 4 National Golf Day– Invite a few of your top clients out today for a few holes of golf. It’s a great opportunity to network, share ideas, show your appreciation and maybe even pick up a referral or two!
- 5 World Teacher’s Day-Teachers are some of the hardest working folks in the world – stop by your neighborhood school with a nice treat for the teachers with a note attached. Consider, “From your friendly neighborhood REALTOR – let me say THANKS for all you do on World Teacher Day! Teachers RULE!” — And add your contact information!
- 6 Physician Assistant Day –Recognize the PA’s in your area today by stopping in to 5 local physicians groups and leaving a muffin or apple or small token for them with a nice note from you! “Thank you for all you do to keep our community healthy! If you ever need a prescription for a real estate problem – I’m happy to help!”
- 10 Columbus Day– share fun facts and great ideas for this important day in American history with your social circle. Learn more at: http://en.wikipedia.org/wiki/Columbus_Day
- 10 Emergency Nurses Day –Head down to your local ER with a basket a muffins and a handful of cards and show a little extra appreciation for the ER nurses in your market! Nurses are terrific sources of referrals!
- 14 National Dessert Day –Head to your local bakery and pick up some sweet treats for three clients and while you’re at it – don’t forget the support staff in the office! Wish them a great day and a big thank you as well!
- 16 Dictionary Day –A great day to find a great word! Our pick? per·se·ver·ance [pur-suh-veer-uhns] noun 1. Steady persistence in a course of action, a purpose, a state, etc., especially in spite of difficulties, obstacles, or discouragement. Challenge your team to choose THEIR favorite word.
- 17 Bosses Day –Even though you’re an independent contractor – recognize those brokers and managers today who go the extra mile to make sure they always have your back and you have what you need! Take yours out to lunch; bring some flowers, a good bottle of wine or a special surprise just for them!
- 22 National Nut Day– Head to your local Sam’s club to buy a big box of packaged nuts. Attach a label to each one saying “I’m NUTS about being your local real estate specialist!” Include your contact info and either walk your farm area yourself or hire a college kid to make the rounds and deliver for you!
- 25 World Pasta Day– All right – I can TOTALLY get behind this day! Here’s one of my favorite recipes: Linguini and Clam Sauce! Share your favorite with us at facebook.com/prospectsplus.
- 27 Navy Day– Honor the Navy service men and women in your sphere or farm today by delivering flags to the homes of those you know are either active duty or retired. You can also visit the VA Hospital in your area and spend some time with veterans who could use a friendly face and a listening ear.
- 31 Halloween– Here’s to wishing you a day filled with way more treats than tricks! I know many agents who deliver trick or treat bags to the kids in their neighborhood farms about a week before this popular holiday! Have fun and stay safe.
16th: Order the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.
21st: Send Christmas or Happy Holiday postcards to your Sphere-of- Influence.
30th: Learn about adding a new niche to your marketing plan based on Lifestyle Interest by going to blog.prospectsplus.com/lifestyle.
November Holidays and Special Observations:
- American Indian Heritage Month
- NAR Annual Conference (4-7)
- Daylight Savings Time Ends (6th)
- Election Day (8th)
- Veteran’s Day (11th)
- Thanksgiving (24th)
November Tip of the Month:
Help us help St. Jude’s kids! We’re raising fifty thousand dollars with our Year of the Kids campaign. Won’t you join us? Visit blog.prospectsplus.com/st-jude.
November Fun Days and Ways to Connect
3 Sandwich Day – Head down to your local Subway or sandwich shop and pick up 5 gift cards for 5 favorite referral clients and deliver to them with a thank you card.
10 Forget-Me-Not Day – Traditionally a day to remember people in your life that you haven’t been in touch with for a while. Perfect for those of you who haven’t touched base with your sphere or farm in a while. Call 10 past clients today just to say hi and that you were thinking of them. Ask them if there is anything they need or if they have any real estate question or need. (It might just be worth a referral or three!)
10 USMC Day – God bless our military men and women! Honor the marines in your life and in your sphere or farm today with a special card, or even just a call thanking them for their service.
11 Veteran’s Day – Honor our veterans this day! Share a special message on your social media platforms, deliver flags to your neighborhood farm and call those you know who have served and say thanks!
12 Chicken Soup for the Soul Day – Pick up a copy of your favorite chicken soup book (or a few pints of ACTUAL chicken soup from your local restaurant or deli and deliver to five top clients with a note that says, “Thanks for being part of my recipe for success! Enjoy!” –
13 Sadie Hawkins Day – It’s the girls’ turn to ask the boys out! Have fun ladies!
13 World Kindness Day – We can’t have enough of this in today’s world now can we? Today practice and promote random acts of kindness. Check out this site for some fantastic ideas – click here!
17 World Peace Day – If ever there was a time when we need to find more peace and less hatred in the world – it’s now.
23 National Cashew Day – Head to your local Sam’s club or warehouse store and pick up a big box of cashew packets – add a sticker on them that says “I’m nuts about helping people with their real estate questions or needs! Include your contact information – or even add a QR code! Send to your sphere or walk your farm for a fun day of meet and greet! You’d be surprised how well people will respond!
24 Thanksgiving – Giving thanks for all the great blessings and bounty in your life! From our homes to yours – Wishing you memorable moments and quiet peace of mind!
DECEMBER ACTION STEPS
14th: Send Calendar postcards to your Sphere-of- Influence.
19th: Order the done-for-you Market Dominator System to selected carrier routes to get your 20% market share.
December Holidays and Special Observations:
- Drunk Driving Prevention Month
- Human Rights Month
- Pearl Harbor Day (7th)
- First Day of Winter (22nd)
- Hanukkah Begins (24th)
- Christmas Day (25th)
- New Year’s Eve (31st)
December Tip of the Month:
Want to calculate how many people you need in your sphere-of-influence to start your new year strong and hit your goals in 2017? We can help you figure that out! Visit http://www.prospectsplus.com/soicalculator today, enter how much you want to make next year and your average commission and calculate. Then use that number to help modify your business and marketing plan for the new year.
- 3 National Roof over Your Head Day– Well this is a perfect one for the real estate profession! Share with your sphere on Facebook and celebrate the roofs over your heads!
- 4 Santas’ List Day– Have you been naughty or nice? Get your lists together and put your holiday hats on!
- 5 Repeal Day– Today celebrates the end of the 21st Amendment and Prohibition. There’s a fun fact to share with your friends, family and on social media! Cheers!
- 7 Letter Writing Day –When was the last time you wrote a good old fashioned LETTER? Pick 5 clients and send a personal greeting letting them know how very much you appreciate them! (Oh and send a note to your mom and dad too if you’re fortunate enough to still have them with you in your life! They’ll LOVE it!)
- 7 Pearl Harbor Day– Click here to gather all kinds of information on this infamous day in history!
- 9 Christmas Card Day– Don’t feel like addressing and stamping your cards this year? Send our fun and beautifully designed postcards in minutes – and check this one off your holiday to-do list! Click here to view our postcards.
- 9 National Pastry Day– Stop by your local bakery and pick up some sweet pastry treats for 5 of your favorite clients and deliver with a note from you thanking them for trusting you with their business!
- 12 Poinsettia Day – Poinsettias are plentiful now – pick up 10 small ones and deliver to 10 of your best clients with a holiday note and an attitude of gratitude!
- 13 Ice Cream Day –Head to your local ice cream shop and pick up gift certificates for 5 great customers and send them out or hand deliver with a note – “Thank you for being such a COOL customer! Happy Ice Cream Day!”
- 15 Bill of Rights Day– Learn more about the Bill of Rights here!
- 20 Go Caroling Day –invite some friends and neighbors to go caroling – or you could get a group from the office together and carol in each other’s farm neighborhoods as a company event! What’s YOUR favorite carol?
- 21 Mayan Calendar Ends– (Don’t Panic!) I think we’re going to be all right on this one – but it should make for some fun discussions on Facebook & Twitter!
- 21 Humbug Day–Don’t be a Scrooge! Turn that frown upside down and do something wonderful for someone else today! It’ll put the spirit right back in you!
- 23 Festivus–Don’t want to take part in the commercial holiday hustle & bustle? That’s why Festivus was created! Enjoy a laugh – click here and share this great video from Seinfeld!
- 24 National Chocolate Day– Still have top clients to see this month? Grab 10 of those awesome chocolate samplers and head out to give warm wishes and big thanks to the VIPs in your sphere!
- 24Hanukkah begins and ends in the evening of January 1st – To all of our Jewish friends and customers – Wishing you a memorable Hanukkah!
- 24 Christmas Eve –Last minute dash time for those celebrating Christmas! So – what’s still on the list? Batteries? Stocking stuffers?
- 25 Christmas Day– Wishing you and yours an amazing and memorable holiday with your friends and family! Enjoy!
- 26 Boxing Day– Happy Boxing Day! Want some trivia & information on this celebration to share? Click here!
- 26 Kwanzaa begins and ends January 1, 2013. Happy Kwanzaa everyone!
- 27 Make Cut Out Snowflakes Day– used to LOVE doing this as a kid didn’t you? Click here for a cool website for making them – VIRTUALLY! (Less mess – still fun!)
- 31 New Year’s Eve– A raised glass and a happy toast to all of our friends and family this eve as we head into a wonderful new year filled with promise, opportunities and new memories just waiting to be made! Happy New Year!
As always – we’re here to help! Call us at 866.405.3638 if you need marketing assistance or help placing a postcard order! Click here to see our monthly specials! Click here to register for your free ProspectsPLUS.com account!