Saturday, May 26, 2018

Real Estate Door Hangers That Work

Door Hangers are the perfect tool for branding yourself as the neighborhood expert. They catch attention, provide the perfect reason for canvassing, and are an easy and effective leave behind.

Here are seven ways to SCORE BIG using Door Hangers.

1.  Content is key

The right door hanger for the right situation is key. Who are you trying to attract? Our Listing Inventory Series of Door Hangers are designed specifically to help agents find more sellers.

We also offer FSBO’s Door Hangers and Expireds Door Hangers, which are handy to have in the car when you come across a FSBO that just popped up or see an expired come off the market that’s close by.

In addition, you can use door hangers to brand yourself, spotlight a new listing, or advertise an open house.  The possibilities are endless.

 

2.  Include a call to action

Often agents will put time and energy into getting their message right, then forget to tell their prospects what they want them to do next.  Always make sure there is a call to action that’s simple and direct on your marketing pieces. For a memorable call to action select our Free Competitive Market Analysis Door Hanger.

3.  Know your neighborhood

Know how many homes are in the neighborhood you are canvassing. Then, based on the number of homes, come up with a strategic plan for conquering the whole area over time. An easy way to confirm how many homes are in a neighborhood is to use a tool available on our EDDM page (HERE). Once there click the “Get Started” link. On the next screen, there is a link to “choose your carrier route” this tool will allow you to find out how many homes are in a given area so you’re sure to order enough door hangers.

4.  Keep them readily available 

Keep a variety of door hangers available to address different niche markets so you are prepared for any opportunity that might cross your path. Many agents stock their trunks with various materials including, objection handling brochures, extra business cards, listing agreements, presentation folders, and door hangers.  As the saying goes, “To be prepared is half the victory”.

5.  Timing is everything

If you want to just get the hangers on the door without actually talking to many people, mornings (after people leave for work) are good.  If shaking hands and making connections with potential sellers and buyers is what you are after, then early evening after people have made their way home, is a smart choice.

6.  Blitz an Area

Take your team along and create a plan of attack that includes breaking up the canvassing in sections. Then blitz the neighborhood from all sides and begin the process of branding the area and officially introducing everyone to the new area experts.

7.  The layered approach

Prior to delivering door hangers to a specific neighborhood or in conjunction with this effort, make a few phone calls, send some agent introduction postcards or a community newsletter.  That way when you are meeting face-to-face, your prospects will be more likely to recognize you as the ‘neighborhood expert.’  If you’re using the listing inventory door hangers, we have Listing Inventory Postcards that compliment them nicely. You can find them here.

Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: Get Instant Access below to 3 FREE tools that will help you CONQUER Your Market this year!

1. An Easy & Effective Agent Business Plan – Treating your business like a business it is crucial to your success. Our one-page simple, yet powerful agent business plan is the answer! – Click Here

2. Marketing Dollars Success Tool – Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

3. Get a 12 Month Expert Marketing Plan – Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check out these cool tools created to make YOUR life easier 🙂

Turn One Listing Into Many – All From Your Mobile Phone, Click Here

Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder, Click Here

Become a Neighborhood Brand – With the Market Dominator System, Click Here

 

Thank you to all of our Contestants in our April Contest!

The time and effort you have taken to give us feedback on your experience with a ProspectsPLUS! product or service is incredibly meaningful to us!

Remember, if your name wasn’t announced in this month’s contest, a new contest starts soon with new opportunities to win!

Ring Video Doorbell First Prize Winner – Tracy Fraim

 

Tracy had exciting feedback about his experiences with ProspectsPLUS! as a new agent.

“Great product, great service, huge selection. A real attention grabber for sure. Just started out and already got two listings.”

That’s right Tracy has been sending out the Market Dominator for just four months (including April) and has already received two listings from this marketing piece.

There’s a reason we call this product the “Market Dominator”. Anyone who is serious about becoming a neighborhood brand and dominating a specific market should check this product out.

It’s a slam dunk.

Tracy Fraim’s Latest Marketing Purchases –  Market Dominator & Free Report,”5 Reasons Why Your House May Not Sell”

$100 Second Prize Winner – Myrna Eisenlauer

 

Mryna shared her experience using ProspectsPLUS! over the years with the following feedback.

“We have been using Prospects Plus for years. We mail Just Sold Postcards to the perimeter of our listings. It really helps with name recognition and shows our success in getting homes sold.”

Just Listed and Just Sold Postcards are some of our most popular marketing pieces. We offer them in ten different designs and 18 logo color choices. Check them out Here.

A service that works perfectly with our Just Listed/Just Sold Postcards for busy agents interested in working smarter not harder is our MLS Mailings service. This automated service integrates with your local MLS and makes sending out your Just Listed and Just Sold postcards something you can do in your sleep.

Using MLS Mailings takes one major ongoing task off of a busy agent’s “To Do” list. To learn more, Click Here.

Mryna & Her Team’s Latest Marketing Purchases – Just Sold Postcards

Take advice from Mryna and her successful neighborhood branding strategy and send Just Listed/Just Sold Postcards to the area around your listing. Start the process of declaring yourself the neighborhood expert now!

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

Time vs Reward

While a lot of real estate agents know about Google AdWords, there are many who don’t understand how it works and why they should consider using it to advertise their business.

All advertising campaigns require careful consideration as to the amount of time they take, the cost and, most especially, the return on your investment dollar. Let’s take a closer look at these concerns and how AdWords fits in.

Learning Curve

Determining keywords, deciding how much to pay for them and tracking your ads takes time. For the busy real estate agent or those who are inexperienced with online advertising—especially advertising on Google—expect a huge amount of time on just the learning curve alone.

Then, tracking the ads’ effectiveness involves another huge chunk of time.

Cost

Since it costs nothing to set up a Google Adwords account, the cheapest way to get started is to do it yourself. Navigate to adwords.google.com and you’ll find step-by-step instructions on how to set up the entire program.

So, How Does it Work?

Google is the largest search engine in the world and, last month, it garnered nearly 92 percent of the search market share, worldwide.

Regardless of where you advertise online and whether you buy leads or clicks, the truth is that Google is so ubiquitous, whoever finds you probably uses Google.

The good news is that Google tends to offer a fairly high return on investment. It works on an auction model, so the more popular the keyword you want, the more you’ll pay.

Now, it’s not a straight auction model because they also care about relevancy, so if your landing page is judged highly relevant to your keyword, they’ll allow you to bid a little bit lower for the ad.

Not only that, but the more relevant pages are ranked the highest.

Google assigns what they call a Quality Score to every landing page for every keyword. Let’s assume that your landing page is generic and you want to bid on the keyword phrase “Portland Real Estate.”

Any agents whose landing pages have a higher Quality Score, also bidding on the same keyword phrase, will rank above your page in the search results.

Advantages

 In one sentence: Google AdWords is a fast, highly scalable, easy and somewhat predictable way to advertise – if you know what you’re doing.

  • Scalability: You decide how much you spend and when and how to adjust your ads.
  • Predictable: Once you know what you’re doing you can determine your ROI.
  • Quicker: You’ll see results faster than you will with trying to SEO your way to page one organically.
Disadvantages

Ok, so it’s not all perfect. The learning curve is steep and overly time-consuming. Then, there are the ongoing management and maintenance headaches. This combination can deter many from using Google AdWords.

The bottom line

If you choose to begin using AdWords, you’ll need to determine a daily budget and then keep up with prices, perform ongoing keyword research and understand the analytics well enough to figure out what is working and what isn’t.

In the end, since all of these tasks take time, many agents choose to outsource the management and maintenance of their AdWords account.

Start attracting new listings with a form of marketing that is studied to have a 75% brand recall – Direct Mail Marketing!*
Send 100 Take Advantage of the Market Postcards from our Listing Inventory Series to an area where you would like more listings now.

Need help targeting the perfect niche of sellers? Use our mailing list tool to create the ideal list or call our support team for assistance at 866.405.3638!

PLUS: Get Instant Access below to 3 Free tools that will help you Dominate Your Market this year!

1. An Easy & Effective Agent Business Plan 

Treating your business like a business it is crucial to your success. Our one-page simple yet powerful agent business plan is the answer! – Click Here

2. Marketing Dollars Success Tool

Enter your numbers into our Free online calculator to find out how to get the best ROI from your marketing dollar, instantly! – Click Here

3. Get a 12 Month Expert Marketing Plan

Get a free 12-month plan for What marketing to do when. Four key target markets included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

Turn One Listing Into Many – From Your Mobile Phone

Automatically Send Your Just Listed/Just Sold Postcards – Work Smarter Not Harder

Become a Neighborhood Brand – With the Market Dominator System

(*Direct mail has a 75% brand recall. Source: DMA Response Rate Report)

With inventory in high demand and buyers eager for deals, sometimes it takes a little objection handling skill and myth-busting to turn FSBOs into happy clients.

The following are three common FSBO misconceptions. And how to turn them from myths to more listings.

1.  FSBOs are hard to work with

Really – all of them?  In truth, most sellers who are trying to sell themselves are eager to save money and fairly motivated, yet not well-informed regarding what it takes to price right in today’s market.

Are they distrustful of agents?  Sure, many are but that doesn’t make them difficult it makes them human beings.  It’s your job to earn their trust, treat them with respect, develop a relationship and make them raving fans.

How do you help develop that relationship? Consistent communication and professional presentation tools.  Our FSBO Postcard Series are a great way to communicate and educate over time raising questions that will compel FSBOs to call you for help.

Our FSBO door hangers are also perfect for stashing in your car for a quick leave behind every time you see a For Sale By Owner sign.

Anytime you are attempting to get in the door of a potential listing, especially a FSBO, consider offering something of value. A reason to contact you. Great ideas for this are free reports, market information and a list of resources.

2.  FSBOs are overpriced 

Many FSBO homes probably are overpriced but surprisingly with the information available on the internet, many get the price right. However, more often than not, they still don’t understand they can likely get more for their home using a real estate professional.  

The biggest reason this is true is the exposure an agent can create for your property as opposed to what a FSBO can do on their own. An agent enters the property into the MLS where it is broadcast marketed via the paper, home guides, a wide range of internet sites, and to other agents. This creates greater property exposure and more competition leading to a higher selling price.

A great strategic tool that allows you to walk sellers through all the components of the salable listing is the Merchandising Review. It even helps to answer some questions before they’re raised. The Merchandising Review is available as a Free Download Here.

 

As soon as you see a new FSBO, contact them to offer to complete a ‘no obligation” Merchandising Review. Explain the tool allows you to make a comprehensive analysis of whether their home is salable in today’s market and what will assure it sells for the right price. Then schedule a 20 minute time to meet with them to go over the Review.

Walk them through each item and negotiate the issues that might keep the property from selling.  Correct these issues, and ask if they would allow you to show them your marketing plan.

3.  FSBOS can succeed on their own

The truth is most FSBOs do end up using an agent.  According to NAR, statistics show only 8% of the homes sold are FSBOs. And 31% of FSBOs don’t market their properties. They need someone like you to lend your expertise for a headache free sale that achieves the most money.

Other tasks that NAR has shown are difficult for FSBOs include: pricing the home right (18%), preparing the home for sale (13%), understanding the paperwork (12%), helping the buyer obtain financing (6%), timely selling (3%) and time to devote to the sale (3%).

FSBOs really are the “low hanging fruit” but the keys to success are consistency and timely communication. Most deals are sealed after the fifth contact. Know your business and your market and you’ll create a presence as the expert in your market for FSBOs.

Get prepared for your next FSBO sighting by ordering 100 FSBO Door Hangers today to have available to leave on the door of the next home you see with a FSBO sign.

Remember -we’re here if you need us.  Call our team today at 866.405.3638 to help choose the marketing materials you need to capture this market!

PLUS: Hey, don’t forget to check out 3 Free things below that will help you CRUSH IT this year!

1. Easy Agent Business Plan

Treat your business like a business. It is vital to long-term success in this industry. This business plan is both easy and highly effective. Check out the perfect one-page Real Estate Business Plan – Click Here

2. Marketing Return on Investment Calculator

Consistent marketing is the key to success. Discover how effective your marketing dollars can be. Enter numbers in our Free online Return on Investment Calculator to see instant results! – Click Here

3. 12 Month Done-For-You Marketing Planner

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

Turn One Listing Into More – from your mobile phone

Automate Your Just Listed/Just Sold Postcards – work smarter not harder

Become a Neighborhood Brand – with the Market Dominator System

Think back to when you first got started in real estate. Remember that sinking feeling of knowing that you had no money coming in – and wouldn’t – until you got a deal?

The suggestion that you should start generating leads by trolling your sphere of influence is of little consolation when one is accustomed to receiving a regular paycheck.

If you took the advice, however, you now know the value of a network of people who know, like and trust you. And, never is this sphere of influence more appreciated than when it’s time to leave them all behind and start anew.

Relocating real estate agents experience a double whammy—moving their homes and families as well as their businesses. Only, the latter isn’t as simple as it might be for other business people. As a small business owner, you’re going to be starting from scratch. No family, no friends, no colleagues.

How will you do it?

You’ll need to lay some groundwork before the move and then hit that ground running upon your arrival. Other agents have successfully started over, so learn from them.

The groundwork

Before you leave your present home, make some warm calls to your present sphere. Ask if they know anyone in your destination city that might be ok with you calling them for some insider tips on the area.

Then, call and introduce yourself and begin loading up your CRM with these contacts.

Stalk other agents

If you have time before the move, get to know the major players in your new town’s real estate universe. Check websites, read Yelp reviews – do whatever it takes to familiarize yourself with the “competition.”

Pay close attention to their branding, as this is something you’ll need to do once you’re moved. If you’re seeing the same thing with most agents, differentiating yourself will be easy. If not, consider how you’ll make yourself stand out from the everyone else.

Then, look at the markets these agents are currently serving – find a niche that isn’t being served and claim it as your own. It’s a lot easier to be a big fish in a small pond than to try to be everything to everyone.

Get your web presence up and running early

With so many “fingers” in the website-creation pie, it’s not wise to depend on the developer’s estimated completion date, so get started as early as possible.

Your local internet presence will be imperative to get established.

Learn all you can about your new city

With the internet, getting to know an area is ridiculously easy and something you can begin before leaving your current city. Google Earth will even allow you to view the homes, neighborhoods and city hotspots.

Use Yelp to find out what’s popular with locals and create a Twitter list to stay on top of local events and news. To get a local’s view of the area, stalk the forums at City-Data.

After all the research, you should have a basic knowledge of the area so that when you land there, you can strike out on your own for a more intimate look.

And, now that your website’s up and running, take photos while you’re out and about and use them in blog posts about neighborhoods, eateries and city features. You’ll look like a local in no time.

Meet the folks

Your goal should be, aside from getting to know the area, building relationships in your new city.

One quick way to do this is to get involved in a community organization. Choose one that fits your passion and volunteer. Or, join a civic club, such as the Lions Club, Rotary Club or Kiwanis.

“My experience is to connect, connect, connect! Fill your pipeline. Know your market, focus and play the game daily,” recommends Christina Sanchez Hood, CEO at Silicon Valley HOODS, at Inman.com.

Get back to the basics

Starting a new real estate practice as an experienced agent is a lot different than starting as a rookie. Imagine trying to start a business where you not only don’t have a network but don’t know anything about the business as well. So, rely on your experience.

Which lead gen technique helped fill your pipeline as a rookie? Whether it was door-knocking, cold-calling, using direct mail or even floor time – if it worked then, it’ll work now. And, if it produces even one converted lead, you’ll thank yourself for putting up with the drudgery.

In fact, Patti Irwin, an agent in the Scottsdale, Arizona area relied on, among other tactics, open houses and floor time to rebuild her business after relocating from Illinois.

If all else fails, research buying leads

Yes, it’s a contentious topic and those on both sides of the issue have valid points. The fact is, if you work them right, many online leads are productive.

There are a number of companies that sell real estate leads, but it’s important to do some research before embarking on this tactic.

If you’re a new agent or have just relocated to a new area, start building your base of business today, send 100 Community Newsletters to an area where you want to become the neighborhood brand.

Always know that we are here to help you in any way we can.  Call our support team at 866.405.3638 if you would like help creating your new mailing lists or marketing materials.

PLUS: When you have a moment…here are 3 Free things to check out that will help you CRUSH IT this year!

1. The Free Real Estate Business Plan Easy Outline

Treat your business like a business it is vital to long-term success in this industry. Some agents may put together elaborate business plans, yet there’s something powerful about keeping it simple. Check out the perfect one page Online Real Estate Business Plan – Click Here

2. The Free Marketing “Return on Investment” Calculator

Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your numbers into our Free online Return on Investment Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! – Click Here

3. The Free 12 Month Strategic Marketing Planner

The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Listing Inventory, Geographic Farming, and Sphere of Influence – Click Here

Also…check these out 🙂

Turn One Listing Into More – all from your mobile phone

Automate Your Just Listed/Just Sold Postcards – with MLS Listings

Become a Neighborhood Brand – with the Market Dominator System