Sunday, January 21, 2018

Staying True to Your Core, Your Clients and Yourself
By Julia Escobar, Director of Corporate Marketing
What are your intentions?

At the risk of sounding like a dad quizzing his daughter’s date, I dare to ask this question of you, the entrepreneur. Understanding your intentions and reaffirming your core values is a great way to start each day.

As markets tighten and the economy shifts, it’s sometimes easy to fall into the traps that remove us from the heart of who we are and who we choose to be. Some find themselves cutting corners, “exaggerating” the truth and being dishonest–not only with the people around them, but also with themselves. They justify their actions by telling themselves that their intentions are good, but there is just not enough time, money, energy, etc. these days to do what’s right or necessary.

Intent is everything, and with it must come integrity, character and the passion to be not just the person you are, but the person you intend to be: The superhero your children, family and friends rely on. The one you can look at in the mirror at the end of the day, knowing you did your best and gave your all.

Intent goes by many names. Steven Covey calls it your moral compass, your guiding force. Some call it conscience, others your ‘authentic self.’ What do you call it? It’s interesting how that divining rod that drives some to greatness day after day is totally missed by others. It can be the difference between becoming your personal best and just getting by.

So for today, this month–or hey, maybe a lifetime–I challenge you to stay focused and true to the things, practices and principals that enable you to successfully:

  • help those around you
  • believe in abundance
  • cast off the negative
  • focus on high-priority activities
  • continuously learn
  • seek and give guidance
  • sleep easy, knowing that you have done your best

Consider these “integrity trackers,” and ask yourself
at least once a week:

  • Am I providing the best service possible for my customers?
  • Am I thanking those who help me succeed both personally
    and professionally?
  • Am I seeking out personal development opportunities such as courses, seminars, books and audio series?
  • Am I being financially responsible by creating and acting on a plan that will provide security for myself and my family?
  • Am I consistently reaching out to my sphere of influence so that I can effectively grow and maintain my BusinessBASETM?
  • Am I taking the time to recharge mentally, physically and emotionally each week so that my family, clients (and that face in the mirror) get the happiest, healthiest me possible?

For some, it will take reorganization, introspection and real courage to stay the course in this tough market. Is it worth it to stay focused on the things and people that matter? To ensure you’re abiding by the principles that guide your life for the better? Sure it is. As Shakespeare once said, “To thine own self be true.” So the concept must have some staying power! Believe in your ability to maintain integrity, and you will grow your business with momentum and peace of mind.

Market after market, year after year, client after client, people want to work with those whom they trust, respect and care about. Your intentions are your “tell.” They give you away, mark who you are and guide your life. It’s up to you to make good on them.

Go ahead, show us what you’re made of. We believe in you! It’s one of the best parts of our job here at ProspectsPLUS!: Holding tight to our intentions while helping entrepreneurs achieve their goals and realize their dreams. And in keeping with our “integrity trackers,” we thank you for the role you allow us to play in your lives.

Find out more about ProspectsPLUS! training today by calling Julie toll free at 866.405.3641. From the Master Marketing MeetingTM to Webinars to regional speaking engagements, our team of professionals is ready, willing and passionate about bringing the best resources in the industry to your organization.

“I receive the ProspectsPLUS! Master Marketing Newsletter email and read every line every time it comes in. One particular month, I was impressed by a woman who had used the Expired Listing letter (the one that talks about the Merchandising Review Form) and decided to give it a try myself. I mailed the form to a group of expireds on November 15, and just two weeks later I received a call, set the appointment and took the listing two days after the call!

You can bet I will continue to send this mailer out to expireds and grow my list of happy clients. Thank you so much, ProspectsPLUS!, for the many ingenious options you offer to us!”

Your LibraryFueling Your Brain, Business and Life with the Written Word

By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

While it is indeed the age of information and words, MP3s, streaming video and more are at our fingertips and downloadable 24/7 via that incredible internet, there is to me, still something to be said for curling up for a half-hour, hour or every once in a while a day with a good old fashioned book. I know, I know – lives are busy, going warp speed in a thousand directions and mine is no different. Believe me, there is tremendous merit to books on CD that we can listen to on the go, but there is great satisfaction in building a library of your own that you can tap into and reference whenever possible for strengthening your skills, improving your mind or igniting your spirit.

In April 2006, we began to share thoughts, tools and techniques with our customer base in our monthly Master Marketing NewsletterTM. Alongside the tips, inspiration and skill builders is our featured book of the month. It has been a tremendous experience for our team to collectively learn fresh ideas and new perspectives, from both the books themselves and each other as we share the insights that we each take from chapter to chapter. I wanted to take the time to share with you just some of the books we found valuable over the last year and a half and challenge you to start or add to a library all your own!

§ Good to Great by Jim Collins – Great for mastering the premise “Be the Best in the world at ONE thing.”

§ Little Red Book of Selling by Jeffrey Gitomer – Terrific for short snippets, great ideas and reference-his e-zine Sales Caffeine is pretty good for daily jolt as well.

§ How to Become a Rainmaker by Jeffrey J. Fox – Learning to dollarize is a vital tool in our industry – Jeffrey Fox teaches it well.

§ Purple Cow by Seth Godin – You’ll find valuable Lessons in effective marketing.

§ Shut Up, Stop Whining and Get a Life by Larry Winget – We all loved this book. It’s as edgy as its title but drives home some must-learn points.

§ Be Our Guest by the Disney Institute – You have to hand it to those folks at Disney – when it comes to customer service – they have it down. Lots to learn here!

§ Swim With the Sharks Without Getting Eaten Alive by Harvey Mackay – An oldie but a goodie when it comes to classic life and business lessons.

§ Never Eat Alone by Keith Ferrazzi – Some great ideas on the power of social and business networking.

§ The Power of an Hour by Dave Lakhani – Time management guru Lakhani explains how to put some muscle into your time management and make those minutes count!

§ Hug Your Customers by Jack Mitchell – We liked this book so much, it became the theme for one of our corporate meetings! Spotlights the power of extraordinary customer service in any industry.

§ The Greatest Salesman in the World by Og Mandino – Truly one of my favorite all-time books. I re-read it often and what’s funny is that I have asked countless industry “icons” to name a favorite book throughout the years – almost all of them count this at the top of their list.

§ Think and Grow Rich by Napoleon Hill – Another classic, must-read for anyone who wants to live abundantly and build a better life and business.

§ How to Become a Marketing Superstar by Jeffrey J. Fox – You have to love Fox’s books for their quick read and great references.

§ Better Than Good by Zig Zigler – Zig’s insight is always a welcome gift as he shares the power of a positive attitude in this game of life.

§ Winning by Jack and Suzy Welch – Delivers a solid career’s worth of this legendary leader’s management wisdom.

§ Wooden on Leadership by John Wooden – Extraordinary Coach John Wooden shares tremendously valuable insight on what it means to win with integrity in ANY game.

§ Built to Last by Jim Collins – Much like Good to Great, Collins shares the successful habits and visions of some of the greatest companies of all time.

§ The Millionaire Real Estate Agent by Gary Keller – Keller shares what it takes to not just be a successful real estate agent, but how to truly treat your business as a business and effectively grow it without limitations.

§ Satisfaction by Chris Denove and James D. Power IV – A true spotlight on how listening to the voice of the customer can make – or break a company and career.

§ The Spellbinder’s Gift by Og Mandino – This well crafted contemporary parable by Mandino offers tremendous inspiration and wonderful reminders on how to live a better (happier) life.

§ The Age of Speed by Vince Poscente – This offers lessons on how to thrive in a world that runs at lightning speed.

§ Juggling Elephants by Jones Loflin and Todd Musig – A great read for all of us who sometimes feel we need to get our “act” together in the three-ring circus we call life.

§ The Fred Factor by Mark Sanborn – Sanborn teaches us through the true story of Fred – the mail carrier – how going the extra mile and taking the extra steps for our customers can turn an ordinary career into an extraordinary one.

§ Blink by Malcolm Gladwell – Fascinating book that illuminates how we can re-train our minds to instantly pull vital information from life’s moments.

§ The 7 Habits of Highly Effective People by Stephen Covey definitely not the easiest book you’ll ever read, but if you can work your way through each of the “habits” and make them a part of your life and career, you’ll far exceed any goals in front of you!

I do hope you will enjoy the lessons, laughter and genuine knowledge builders found within the pages of these book recommendations. It has been a fun journey to discover new books, new authors and new additions to my growing library of books for business. I do make sure there is room on the shelves for recreational reading as well, so you’ll find James Patterson, Sue Grafton and Patricia Cornwell books all tucked on the shelves next to the books above! After all, “work hard, play hard” can be a good motto for this aspect of life too!

So go and read your mind and expand your personal library for success. I would love your recommendations for our Book of the Month club! Feel free to email me at any time and share your thoughts, titles and reading experience! Happy reading everyone!

E-mail me your book recommendations at or here in the comments section! 

ProspectsPLUS! is launching a totally regionalized approach to better serve its client base and expand its offerings to more rural areas and smaller companies.

“In these challenging times, it has become increasingly important to serve our clients more effectively,” shared Ramona Williams, Director of Business Development. “We are invested in their success. We understand how tough a shifting market can be for both agents and brokers and want to be sure our clients have the resources and tools they need to be successful. More important, we want them to know that they do not have to go it alone.”

ProspectsPLUS! has always maintained a regional system for its more than 25 account executives, who service real estate professionals throughout the United States and Canada. That team brings training, workshops and seminars to offices in their geographic territories. Ms. Williams is now teaming inside account managers with outside account executives to better provide support for existing clients and bring the company’s products, resources and training to smaller companies and sales professionals in more rural areas.

“A large segment of real estate professionals has limited exposure to high-quality local training without breaking their own budgets or that of their broker/owner. While many travel for large national events such as branded franchise conventions or NAR, smaller offices or those in remote locations don’t have access to as many resources and training opportunities as their larger or more centrally located colleagues,” explained Corporate Marketing Director Julie Escobar.

“Those agents and organizations need training, motivation and quality marketing solutions that are relevant to their markets,” added Ms. Williams. “We hope to provide just that through our content-rich Webinars, library of resources, online Master Marketing MeetingsTM and grass-roots scheduling designed to reach every office seeking high-impact training on topics such as lead generation, data mining, FSBO and expired strategies as well as foundation-builders such as smart budgeting, sphere-of-influence communication and choosing a niche market.”

The regionalization offers one more level of support for outside account executives and clients, ensuring all customers receive the assistance they need-from implementation and direct marketing to fulfillment and technical support. While tough-market indicators have others scaling back, ProspectsPLUS! understands that now, more than ever, is a time to step up and bring more resources to the hands, minds and hearts of real estate professionals who need competitive solutions to weather the market storms they face each day.

Visit to take advantage of the company’s FREE Webinar series. For more information about bringing lead-generation and competitive-edge marketing tools to your office, visit, or call Julie at 1.866.405.3641 today to schedule your FREE in-house Master Marketing MeetingTM.                                               

MLSMAILINGSProspectsPLUS!, real estate industry leader in personal marketing software brings AUTOMATION to the industry.

Expanding on the company’s widely popular lead generating products, MLSListings.comTM offers this fully automated system of sending customized, laminated Just Listed and Just Sold postcards to an agent’s farm area and Sphere of Influence. This state-of-the-art, patent-pending process automatically integrates with local MLS providers and organizations across the country to generate full color “Just Listed” and “Just Sold” postcards with property and agent photos, logo and personal contact information. First class postage is affixed, the cards are addressed and laminated and mailed to 100 or more homes within a radial search of the property address. A mailing list and .JPEG image of the postcard is then emailed to the agent for follow up for just and e-marketing of your new listing, and within 48 hours of receiving notice of your new listing, your customized postcards are on their way to the post office for fast, timely delivery to your market area.

With a price point of just .45¢ per standard sized postcard including first class postage or just .75¢ for a Jumbo postcard, and a one time .08¢ per record cost for the list of neighboring homeowners, agents are now able to maximize their exposure with minimal cost and zero effort! With well over 5,000 satisfied customers, this system has proven a win-win for agents committed to competing in today’s challenging market. adds to the company’s flagship philosophy of helping agents effectively leverage their market share by providing the right piece for the right person at the right time and super-powers their lead generating ability. NAR statistics show 86.5% of all buyers and sellers remember the names of only one to two realtors, proving that the need to maintain name recognition in the marketplace is critical to success.

“In one neighborhood alone, I sold 3 homes so far as a direct result of leads generated by your automated postcards! I know it works!” says Tim Hayes, RE/MAX Masters in Southlake. Georgia Alpizar of Keller Williams Realty adds, “For the busy agent, this is the fastest, easiest, highest quality tool to market your seller listings for more leads. The cards look great, generate leads and because it is the only truly AUTOMATED system out there, it is a no-brainer! Sign up and go! I recommend it to all of MY agents!”

“Combining fundamental marketing strategies with fresh ideas and new approaches has always been the strength of our products. Now, more than ever, we can give our clients the best tools in the industry to help them not just meet, but exceed their real estate goals!” says Jim Morton, President of ProspectsPLUS!

If you are interested in this product, please visit our website  For a limited time, enter the Priority Code JULIE to waive the current set-up fee of $24.95.     

ProspectsPLUS!, Account Representatives are available in most areas to offer a free in office Master Marketing MeetingTM which shares with your associates over three strategies for success in today’s tightening market as well as 103 new ways to find prospects! If you have just 30 minutes and at least 10 agents in your office, invite one of our platform speakers in to share with your team the right tools, techniques and systems they need to increase their productivity, find balance in their life and careers and develop the right kind of foundation to sustain ANY market.

For questions or information, call Julie at 1.866.405.3641 today. Please visit us online at to discover the best in the business for giving your company and your agents the flexibility to market with the right tool, to the right person at the right time.