Five Tips for creating successful business partnerships with local schools
By Julia Escobar, Director of Corporate Marketing
An estimated 20+ million students return to schools across the country around this time each year, along with their parents, teachers and dedicated faculty members. As a former PTA president and PTSA board member, I can tell you first hand how effective and mutually beneficial it is to develop relationships with the people at these noble institutions.
When it comes to a hot button for passionate topics, few rival the subject of our nation’s children. Educators, front office staff and sports coaches all will gladly welcome your help in creating the best possible learning environment for their students.
With some clever marketing and the willingness to make a friend first and a sale later, becoming a business partner for your local schools could very well make you the go-to agent for legions of people, all while supporting a worthy cause.
Here are some ideas to get you started:
- Make a contact list for area schools. Most can be found on county websites and will include the principal’s name, address and phone numbers.
- Call each school to get the name and contact information for the PTA or PTSA President (or Vice President of Ways and Means) so that you can inquire about their business partnership programs.
- Learn what necessary forms need to be filled out to comply with county/state/school regulations and take the necessary steps to comply.
- Dive in, and get involved. For many schools, a fresh face and savvy business acumen are a refreshing addition to their volunteer list.
- Be proactive. Offer to sponsor a teacher breakfast, rally local businesses to donate school supplies, books or equipment to the media center, or become a Junior Achievement volunteer.
- Team up! Do you have a mortgage broker, title rep, attorney or CPA that you normally refer clients to? Ask them to join in and increase your exposure as the team to turn to.
- Advertise in the school’s agenda book or monthly newsletter. The revenue helps purchase needed items and you get valuable exposure.
- Participate in the Great American Teach-In. This annual event is brings business professionals, parents and local leaders together to be “teachers for a day” at local schools.