With news of a $7,500 First-Time Homebuyer Tax Credit spreading quickly across the industry, agents are turning to ProspectsPLUS! for a marketing solution. And they’re finding it in the company’s new Tax Credit postcard series.
“The window of opportunity to take advantage of this incentive is relatively small—from April 9, 2008, to July 1, 2009,” shared Julie Escobar, Director of Corporate Marketing. “We’re excited to help agents nationwide reach out to potential first-time homebuyers in their market areas quickly and effectively.”
The new series is available first on the simple web-to-print platform, www.postcardsplus.com/taxcredit. It also is in the September SupportPLUS! update for ProspectsPLUS! customers and in the next scheduled “impression” for 3-7-27 Agent Branding customers. A free report titled Everything You Need to Know About the $7,500 Tax Credit But Were Afraid to Ask!, along with tips and strategies for effectively utilizing the series, also are included for the more than 60,000 customers of ProspectsPLUS!The initial six postcards are: $7,500 Tax Credit, Build Wealth Now, Credit You Deserve, Do You Qualify?, Paying You! and Tax Credit Refund. Each is designed to capture the interest and garner a response from today’s bargain-seeking consumers. Six additional postcards will follow as the July 1 deadline nears.
The PostcardsPLUS! system allows agents to choose a postcard, upload a mailing list and place an order in minutes. At just $80 per hundred for jumbo and $50 per hundred for standard, full-color postcards are printed, addressed, laminated and mailed first class within 48 hours—making being first in the door with this timely information simple, fast and cost effective. As added incentive to put this or any campaign in motion quickly, orders of 250+ postcards will receive the radial mailing list FREE through September 30, with no limit to the number of leads an agent can receive.
“Agents have such a limited time to capitalize on this unique incentive, we wanted to make it as simple and cost-friendly as possible,” said Director of Operations Jim Studebaker. “By offering lead generation with direct mail, we’re helping agents increase their prospecting pipelines while improving their results.”
“Many agents shut down their marketing and promotion when the economy tightens,” Escobar adds. “Industry experts and business icons such as Bill Bartmann, author of Eight Ways to Recession Proof Your Business, share the opposite advice. Now is the time, they say, to step up and expand your presence in the marketplace—capturing the market share abandoned by inactive or retiring associates.”
Agents can find a variety of postcard series at www.postcardsplus.com. Customized postcards are available for every major real estate franchise and larger independent organizations across North America.
Want to learn more about the inside strategies, upcoming automated product lines and how leveraging the power of direct mail can generate more than $100,000 per client throughout your career? Call Julie Escobar at 866.405.3641 to schedule a FREE Webinar for your office.
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