Committed to helping agents streamline the way they compete in today’s tough market, industry leader ProspectsPLUS! recently teamed with real estate powerhouse Landvoice to launch its all new 3-7-27 Agent Branding System for FSBOs or Expireds.
“It’s definitely the next evolution of real estate marketing,” shared company President Jim Morton. “We’ve taken the benefits and ease of our automated MLSmailings.com product and added best direct mail practices which allow us to effectively automate the process of helping our customers become a brand name for area FSBOs or Expireds.”
Offering geographic exclusivity, the new branding system integrates with Landvoice, a nationwide data aggregator, that specializes in FSBOs and Expireds. They identify every new FSBO or Expired available in an agent’s market area, scrub them against the Do Not Call Registry, tax records, agent-owner information and more to deliver back to the agent the most complete prospecting records possible. ProspectsPLUS! then automatically launches a series of either three, seven or twenty-seven professionally-designed, high-impact, direct response marketing postcards. The system is based on the Law of Prospecting which states that it takes at least three “touches” for a prospect to recognize a name, seven to put the name with occupation and twenty-seven to achieve brand awareness. “Once an agent has locked his or her area and branding level, their campaign can’t be sent by another agent. It’s that simple,” added Mr. Morton. “Each campaign is designed to make the phone ring with powerful direct response questions and free information incentives as well as the agent’s name, photo and contact information prominently displayed. We’ll even deliver to the agents all the collateral materials they need as well as some suggested scripting for follow up phone calls.”
Agents have their choice of branding levels:ð Silver – 3 Mailings, 1 every 4 days ($3 standard postcards, $4.80 jumbo postcards, plus the cost of a Landvoice subscription)ð Gold – 7 Mailings, 1 every 3 days ($7 standard postcards, $11.20 jumbo postcards plus the cost of a Landvoice subscription)ð Platinum – 27 Mailings, 1 every 2 days ($27 standard postcards, $43.20 jumbo postcards plus the cost of a Landvoice subscription)
For a free demonstration of this powerful, new, AUTOMATED system, call the Personal Marketing Team at ProspectsPLUS! at 1.866.405.3648, or email them directly atPMC@ProspectsPlus.com. You may also visit www.prospectsplus.com/fsbo or www.prospectsplus.com/expired