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    Real estate agents often face scrutiny over their commission fees, with some questioning whether their expertise justifies the costs.

    However, the reality is that the value provided by a skilled real estate agent far surpasses their monetary compensation.

    Here are ten ways a real estate agent’s expertise is worth well more than what they make:

    1. Market Knowledge: Real estate agents possess in-depth knowledge of local markets, including trends, pricing dynamics, and neighborhood nuances.

    This expertise allows them to accurately assess the value of a property and advise clients on pricing strategies to maximize their return on investment.

    Homes sold without a real estate agent (FSBO) went for about $100,000 less on average and cost the seller more in repair fees (based on The 2023 Profile of Home Buyers and Sellers).

    2. Negotiation Skills: Negotiating the terms of a real estate transaction requires finesse, tact, and experience.

    Real estate agents are skilled negotiators who advocate for their client’s best interests and work to secure the most favorable terms and conditions based on years of expertise.

    3. Marketing Expertise: Successfully marketing a property requires a strategic approach, including professional photography, staging, virtual tours, and targeted advertising.

    Real estate agents have the expertise to create compelling marketing campaigns that attract qualified buyers and generate maximum exposure for their listings.

    4. Legal Guidance: The real estate transaction process involves a myriad of legal documents, contracts, and disclosures that must be handled with precision and compliance.

    Real estate agents provide invaluable guidance and assistance to ensure that transactions are conducted legally and ethically.

    5. Network Connections: Real estate agents have extensive networks of industry connections, including lenders, inspectors, contractors, and other professionals.

    These connections allow them to provide clients with access to a wide range of resources and services throughout the buying or selling process.

    6. Emotional Support: Buying or selling a home can be an emotional experience for clients, filled with uncertainty, stress, and anxiety.

    Real estate agents provide emotional support and reassurance, guiding clients through the process with empathy and understanding.

    7. Time Savings: Selling a home involves numerous tasks and responsibilities, from marketing and showings to negotiations and paperwork.

    Real estate agents save clients time and effort by managing these tasks efficiently and effectively on their behalf.

    8. Risk Mitigation: Real estate transactions involve inherent risks, including legal liabilities, financial losses, and unforeseen complications.

    Real estate agents help mitigate these risks by providing expert guidance, proactive problem-solving, and diligent oversight throughout the process.

    9. Market Insights: Real estate agents stay up-to-date on market trends, economic indicators, and regulatory changes that may impact the buying or selling process.

    This knowledge allows them to provide clients with valuable insights and advice to make informed decisions.

    10. Long-Term Relationships: Real estate agents are invested in building long-term relationships with their clients based on trust, integrity, and professionalism.

    They strive to exceed client expectations and earn their loyalty, ensuring that clients return for future real estate needs and refer their friends and family.

    The expertise and value provided by real estate agents far outweigh their earnings.

    From market knowledge, negotiation skills, and marketing expertise real estate agents play a vital role in guiding clients through the complexities of buying or selling a home.

    Their commitment to their clients’ largest financial investment as well as their personal well-being delivers unparalleled value and peace of mind.


    When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Online Real Estate Business Plan

    The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      The recent settlement between the National Association of Realtors (NAR) and the Department of Justice has sparked discussions across the real estate industry.

      While there are concerns about potential impacts, there are also potentially positive aspects for real estate agents to consider.

      Anytime an industry experiences a disruption, innovation within the industry rises to meet these changes, and this time will be no different.

      The following are some thoughts to consider as you navigate the changing real estate industry landscape.

      Commission flexibility

      With more flexibility in commission structures and compensation arrangements, agents have the opportunity to differentiate themselves and offer unique value propositions to clients.

      This could incentivize agents to enhance their services and find new ways to add value throughout the home buying and selling process.

      If you don’t provide your clients a complete list of your services (including value-added) during the listing presentation, get one together.

      Now more than ever, buyers and sellers need to understand the irreplaceable level of value and expertise you provide for them.

      The Market Update Series is shown above. To learn more, Click Here.

      Increased transparency

      The changes brought about by the settlement may lead to more transparency and clarity for both agents and consumers.

      By removing blanket compensation offers and encouraging negotiation, the settlement empowers agents to have more open discussions with clients about commission rates and compensation structures.

      This transparency can help build trust and foster stronger relationships between you and your clients.

      New business models

      The settlement could result in a more dynamic and adaptable real estate market.

      With increased flexibility in commission arrangements, agents may have the opportunity to explore new business models including fee structures, partnerships, collaborations, consulting, and value-based services.

      This could lead to a more resilient and innovative real estate industry that is better equipped to serve the needs of clients in an ever-evolving market landscape.

      While the NAR settlement presents challenges, it also offers opportunities for real estate agents to innovate, build trust, and adapt to a changing industry landscape.

      By embracing these changes and leveraging them to your advantage, you can position yourself for success in the coming years.


      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        As promised, here’s part two of our walk-through on how to find a real estate website builder that builds websites that convert…

        Do their websites convert?

        Remember: “… simple designs have higher conversion rates.” 

        And, again, the home page should be the simplest of all. 

        We know how tempting it is for agents to tell visitors right off the bat that they’re the best agents on the planet and why. 

        But leave that for the About page. Consider using your best, short testimonial instead.

        Understand what’s important to your visitors and jettison the rest, again, at least on the site’s homepage. You can’t convert visitors who leave the second they land on your site.

        So, what’s important to them? Here are the no-brainers:

        • Buyers are looking for an agent, listings, and knowledge about the buying and mortgage process.
        • Sellers are looking for an agent and knowledge about the selling process. They, too, may be looking at listings to find their next home.

        They want to find this information easily, so don’t make them guess where it is on your site.

        Do they have the ability to attract organic search engine traffic?

        So, how do you turn your website into an even bigger lead-generating monster? Start by performing small changes to several pages on your site.

        Localize blog posts as much as possible. It only takes minutes to add local search terms. Here’s an example from a recent post about appraisal problems in hot markets:

        Fiery real estate markets such as what we’re experiencing are a dream come true for sellers unless prices are rising so fast that the market can’t keep up.

        Stick the name of your market in that post to boost its SEO value.

        Fiery real estate markets such as what we’re experiencing here in Vallejo

        For even more value, link the name of the city to its page on your site. These types of links are called “internal linking” and each of your blog posts should contain at least one. 

        “… using the right internal linking strategy can boost your SEO.” Learn more about internal linking and how you can use it to boost your site’s visibility in organic searches at Yoast.com.

        Then, work on your neighborhood pages by adding local photos.

        Right about now you’re wondering “What happened to help me find the right real estate website builder?” 

        Regardless of the real estate website company you choose, your site will need to be localized. 

        Does the website builder get you through the entire process?

        Compare vendors on whether or not they offer the “goodies” to help make your workday easier:

        • Template-based pages that make adding and deleting information a snap
        • Help to build landing pages
        • CRM integration that will help you convert website visitors into leads
        • A slew of apps to help with everything from lead capture and management to boosting SEO and increasing website traffic.

        The best real estate agent website maximizes an agent’s brand and optimizes his or her online activities with one simple goal in mind: To help you get more leads, sell more houses, and improve your professional and personal brand.


        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Planner

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Online Real Estate Business Plan

        The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Samantha recently sent ordered a Direct Response Report (shown above). To learn more, Click Here.

          Congratulations, Samantha on winning this week’s contest!

          Samantha had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “I love using the flyer for my mailers and especially for door knocking. Many homeowners love the brief information given to them.”

          -Samantha Coggins

          Samantha, thank you for your review. We truly appreciate you and your support!


          Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.
          Leave feedback on Facebook, HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Strategic Marketing Planner

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive Real Estate Business Plan

          The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

            Every year when  2023 RealTrends + Tom Ferry “The Thousand” list comes out, it’s topped by an agent who holds the Guinness World Record for home sales. 

            “He only sells new-construction residential properties and he works with volume builders only,” according to Katie Warner at BusinessInsider.com.

            On 2023’s list, Ben Caballero, had 6178 sides, resulting in $3,060,878,784 in volume – nearly double the volume of the agent in second place.

            Surprisingly, new construction isn’t a particularly popular niche. With numbers like Caballero’s however, it should be.

            If you’d like to get in on some of this impressive income, you may want to give new home sales a whirl. 

            Do you have what it takes?

            John Rymer at ProBuilder.com lists traits to look for when hiring a “New-Home Sales Superstar.”

            • Avid goal setter
            • Ask the right questions
            • Financing expert
            • Passionate about new-home sales
            • Exudes enthusiasm
            • Takes responsibility for results
            • First into the office, last to leave
            • Perfected the follow-up process
            • Always showing value
            • Persistent and fearless closer

            If this list sounds like you, selling new construction may just be your dream career.

            First, the cons

            Let’s get the bad news out of the way up front.

            Just as with the broker under which you choose to hang your license, so goes the builder. Some value ethics and high standards. Others, not so much.

            So, choosing the right builder may be challenging.

            Then, there is the commission structure and, no, you may not be making the percentage you are accustomed to.

            More often than not, when you sign on to become a new home sales consultant, you are no longer an independent contractor, but an employee of the builder. 

            Naturally, there are other cons, but these are the ones that agents should carefully consider.

            The Move Up Market Series is shown above. To learn more, click here.

            The pros of working with a builder

            The obvious plus of becoming a new home sales consultant is that prospects come to you. No more cold calling and chasing after business. 

            As an employee, you’ll most likely receive benefits, such as medical and dental. 

            If being a business owner doesn’t agree with you, but you hope to remain in the industry, becoming a new-home sales consultant may just be a smart move for you.

            How to get your foot in the door

            Your best bet is to visit a few sites, introduce yourself and get to know the reps. Don’t be afraid to ask plenty of questions. Everybody has to start somewhere so they may be sympathetic to what you’re going through. 

            Do some research on your own. Learn all you can about:

            • The different architectural home styles
            • Blueprints (and how to read them)
            • Home construction methods and materials
            • Site layout and design

            “All it takes is a little bit of time for an agent to understand builders — why they do what they do — to reap the rewards the new-home market can deliver,” according to Caballero.


            When you have time…below are some marketing tools to help support your success.

            1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

            Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

            2. The Free 6-Month Done-For-You Strategic Marketing Planner

            The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

            3. The Free Online Real Estate Business Plan

            The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

            4. The Become a Listing Legend Free eBook 

            This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

            Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


              Deveisha recently sent out a Spring Begins Postcard (shown above). To learn more, Click Here.

              Congratulations, Deveisha on winning this week’s contest!

              Deveisha had the following words to say about her success sending marketing out from ProspectsPLUS!,

              “My Real Estate business has grown tremendously since using ProspectsPLUS!. Thank you for helping me to market myself in this industry.”

              -Deveisha Shedden-Brown

              Deveisha, thank you for your review. We truly appreciate you and your support!


              Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*

              HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

              Leave feedback on Google HERE.
              Leave feedback on Facebook, HERE.

              *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

              Don’t forget to watch for next Friday’s email announcing the weekly winner!


              PLUS: When you have time…below are some marketing tools to help support your success.

              1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

              Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

              2. The Free 6-Month Strategic Marketing Planner

              The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

              3. The Free Interactive Real Estate Business Plan

              The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

              4. The Become a Listing Legend Free eBook 

              This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

              Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here