Sunday, June 25, 2017

I just started using the postcards, but I listed a house in a large subdivision and put it under contract in four days, so I sent postcards with a picture of the house and commented on how fast we put it under contract. About two weeks later, I listed another house and had it under contract in about six days, so I sent another postcard to the same 200 people commenting that I had done it again. I have received two listing calls from that subdivision and am working getting those listed. I love the postcard program!  ~Shayla Kurzenberger, RealtyNET Service Realtors

END OF SUMMER SAVINGS!

Shake off the
sand and summer

We’ve made our top agent favorites your key to savings this month!

Choose from any of these postcard series between now and September 10th and save 15%. Just click on any of the postcards below to get started and enter Promo Code: AGENTFAVES when checking out!

Savvy agents know that whatever they do now will affect how they finish their year. Here are the top ProspectsPLUS! campaign choices from agents across the nation. Leverage the free reports found in our resource section with the direct mail postcards that support them. Just click on any of the postcards below to get started!


DOWNLOAD THIS REPORT

Seven Must Know Facts about Short Sales and Foreclosures


Still holding as our top agent campaign, agents everywhere are joining the ranks of distressed property experts to ensure homeowners in trouble get the help they need.

If you’d like to make this niche your own or expand your presence as a short sale or distressed property specialist in your market, click on the postcards below to get started and don’t forget to download this valuable free report to use as collateral with your new prospects!

Short Sale and Foreclosure Series cards:


DOWNLOAD THIS REPORT

FSBO First Aid


The FSBO Series is getting a lot of attention in the last few months as top agents and FSBO specialists turn up the heat on area do-it-yourself sellers and show them just what they need to get the job done in today’s market.

Download and use the FSBO First Aid Kit as a terrific fair trade item when following up with local FSBOs! Be sure to “warm up” those calls by sending a series of at least three postcards ideally spaced just a week apart for best success!

FSBO Series cards:


DOWNLOAD THIS REPORT

Six Tips for Selling Your Home in a Shifting Market


Top agents know that when the national news is a constant barrage of “market watch” negativity, they’ve got to showcase the positive side of local markets and let homeowners know that sometimes “shifting” can be a benefit to them.

This free report and postcard series let’s all those would-be sellers still “holding their breath” and waiting for a change know that you’re available to answer their questions and help them make an informed decision.

Fence Sitter Series cards:

Attention ProspectsPLUS! Customers! Now you can get the latest and greatest version of ProspectsPLUS!—ProspectsPLUS! 6.5!

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It’s filled with 600+ personal real estate marketing pieces including the more than 140 we’ve added just in the last 12 months! It’s fast, simple and —best of all—puts the power of timely, effective marketing right at your fingertips!

You’ll find:

  • All New eNewsletter
  • New Brochures
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See what you’re missing now! Visit www.prospectsplus.com/65 to see what’s new and what’s for you!

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Don’t own ProspectsPLUS! yet and want to learn more about this incredible end-to-end marketing tool? Call 1-866.405.3641 today for a free demonstration!

See what’s new and exciting in ProspectsPLUS! 6.5 right now!  ProspectsPLUS! Version 6.5

celebratecustomers

By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

Your customers are the lifeblood of your business. Periodically letting them know how much they mean to you will grow them into friends who follow your career, help build your business and, most important, celebrate life’s journey with you. 

There are a lot of innovative ways to make your customers feel valued. Whatever you choose to do, make it joyful, be creative, and embrace the opportunity to “give back” to those who truly make a difference. Here are 10 ideas to get you started:

1.   Western BBQ

  • Encourage Western attire, with prizes for the best-dressed couple, best-dressed boy
    and best-dressed girl.
  • Serve ginger ale, root beer and sarsaparilla along with traditional BBQ fare.
  • Play country music, and hire a dance instructor to give two-step lessons.
  • Host a hayride, or offer pony rides.
  • Have a bonfire complete with s’mores.
  • Set up an area for a horseshoe toss.
  • Paint the word “saloon” on an old piece of wood, and hang it near the bar.
  • Decorate with wheat stalks and hay bales.
  • Take Polaroid pictures, and place them in photo frames made with your theme
    and contact information.

 2.  Old Fashioned Family Picnic

  • Decorate with checkered tablecloths and plastic ants.
  • Have a watermelon seed-spitting contest, with prizes for greatest distance,
  • best effort, most seeds, etc.
  • Cater hamburgers, hot dogs and bratwurst with all the fixings!
  • Hold a pie-eating (or throwing) contest.
  • Have old fashioned picnic games such as sack races, horseshoes, croquet,
    bocce or a beanbag toss.
  • Rent an inflatable bounce house for the kids.
  • Hire a clown or magician, and offer face painting for the kids.
  • Have a make-your-own-sundae bar, or serve strawberry shortcake.

3.  Outdoor Movie Night

  • Reserve a pavilion at a local park, and rent a projector and a family-friendly movie.
    Either secure a white sheet between two trees, rent a giant screen, or project the movie
    onto the side of a building.
  • Provide picnic blankets for seating.
  • Serve hot dogs, popcorn, sodas and lemonade. For colder climates, warm donuts, coffee and
    hot chocolate are must-haves!
  • Provide novelty movie candy such as Junior Mints, M&Ms, Goobers, Bottle Caps and Twizzlers (www.candydirect.com).

 4.  Special Screening

  • Arrange a special screening at your local movie theatre. Off nights offer the best value. 
  • Roll out the red carpet as a walkway into the movie.
  • Have popcorn bags printed with your logo and a thank you message.
  • Provide candy, drinks and printed program souvenirs.

 5.  Mardi Gras Magic

  • Hand out bead necklaces at the door.
  • Decorate with purple, green and gold, and play Zydeco or New Orleans-style jazz.
  • Order a traditional King Cake (www.kingkingcakes.com), and give a prize to whoever gets the baby.
  • Buy plain masks at a craft store, and provide glitter, feathers, sequins and glue for a mask-making contest.
  • Cater in Louisiana-style food such as jambalaya, étouffée or fried seafood.

6.  Beach Party/Luau

  • Encourage attire such as Bermuda shorts, Hawaiian prints, grass skirts, sundresses, flip-flops, etc.
  • Play beach-themed or Hawaiian music.
  • If you don’t have a beach, sprinkle a dance floor or other area with sand.
  • Give everyone a lei at the door; give the ladies flowers for their hair.
  • Have a mai-tai and pina colada bar with all the fixings: pineapples, oranges, limes, cherries,
    mint and tiny drink umbrellas.
  • If outdoors, decorate with tiki torches, and have a bonfire complete with s’mores.
  • Cater slow-roasted pork, and serve tropical fruit kabobs.
  • Play beach games such as badminton, volleyball and bocce.
  • Fill beach buckets with your promotional materials, and give as favors when guests are leaving.
  • If you’re at the beach, have a sand castle-building contest.

7.  Day at the Fair

  • Have a concessions company set up at a local park or in your firm’s parking lot.
  • Offer traditional carnival food such as funnel cakes, foot-long hot dogs, popcorn, cotton candy
    and giant soft pretzels.
  • Rent carnival games such as a dunk tank, ring toss, a karaoke machine, etc.
  • Rent bounce houses and inflatable slides for the kids.
  • Hire a clown to make balloon animals and paint faces.

 8.  Take Me Out to the Ball Game

  • Arrange a day at a local minor league baseball game.
  • Host a tailgate party complete with grilled hot dogs and burgers.
  • Hand out team souvenirs such as jerseys, promotional items, hats and gloves.
  • Hold a drawing for an autographed jersey and/or ball.

9.  Bowling Party

  • Rent a few lanes (or the whole alley!) at your local bowling center.
  • Provide team T-shirts and shoe rental.
  • Serve pizza, sodas, beer and hot dogs.
  • Order novelty bowling pins with customers’ names printed on them.

 10.  50s Party

  • Get cardboard cutouts of 50s stars for some fun photo opportunities.
  • Decorate with cutouts of records. Put your customers’ names on the labels.
  • Encourage 50s attire, and have a best-dressed contest.
  • Hire a disc jockey who is experienced in sock hops.
  • Burn CDs of 50s favorites, with your information and a thank you message on the label.
    Give them to guests as they leave.

Making memories and giving thanks are key to customer appreciation parties. Think outside the box to add a personal touch and creative flair to your events. If cost is an issue, consider co-hosting the party with your local mortgage broker, title representative or real estate attorney or get a group of agents together.  While everyone won’t be able to attend — everyone will feel special and remembered just for the invitation! 

Remember, in the words of Floyd Wickman, “People don’t care what you know until they know that you care.” Be sure to shake plenty of hands and give plenty of hugs while expressing sincere thanks for your guests’ business and loyalty. Both are valuable gifts, especially in today’s ultra-competitive market.  Most of all, enjoy your time together—celebrating your customers, your success and the opportunity to be the very best at what you do!

Some ideas to think about as your planning your year ahead and what ways you can touch your clients! 

Need invitations for any of the events above?  Click here to view our easy, affordable Customer Appreciation Series of postcard invitations! 

 

For more ideas on how to continuously build your business and impact your market, visit www.prospectsplus.com to sign up for our FREE Master Marketing Newsletter™. This popular monthly newsletter is filled with innovative, creative ways to ensure your prospecting efforts are both fun and effective!  If you have questions or ideas you would like to share, call Julie at 866.405.3641!