Saturday, October 21, 2017

And Have Some Fun With Your Marketing

by Julie Escobar

Consistency is a powerful element in successful marketing. That’s why so many of our clients wisely choose to pick a postcard series to stick with for three to six months at a time. It’s also why you’ll see this strategy play out in our Master Marketing Schedule. We pick a series and make the postcards from it a monthly tip for reaching out to the consumers in your marketplace to build your book of business.

This week’s schedule strategy is to send the Waiting Could Cost You postcard from the Market Quote Series to at least 100 new prospects in an area where you want more listings. I love this series. It’s simple and effective and gives potential buyers and sellers insights into what is happening right now in the real estate market.

If you’ve thought about using it, here are some suggestions for the copy on the backside of the card. 

  1. Invite people to a real estate question and answer event. Have some fun with it.
  2. Offer something of value such as a Comparative Market Analysis, Home Price Analysis, or a Free Report.
  3. Share some hyper-local information such as listing and sale metrics, or even local event information such as school schedules, neighborhood event calendars, etc.
  4. Share your personal insights on what people need to know about real estate on a local level.
  5. Drive people to a blog post or social media page to learn more information.

Make sure you are writing your copy in a conversational and engaging way and don’t be afraid to let your personality show through! Be sure to spell-check before you finalize your postcard, then place your order. (It’s sometimes helpful to write out what you want in a Word document first and paste it into the system for less frustration and spell-checking.) Many of our top agent clients choose the first week of every month to spend 30-60 minutes to make sure their marketing is done and checked off the list for the month for each category of customers they want to reach or they break it down by week, based on the Master Marketing Schedule.  Be sure you are connecting with:

Need help putting your marketing in motion? Contact our team today at 866.405.3638! They are terrific at helping agents grow their businesses. 

Was YOUR Name Drawn?

Wow! Big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries! We’re kicking off our newest contest starting today! 

Our $250 winner is Cindy Larussa who shared, “I’ve been using ProspectsPLUS! for about three months now for all my marketing needs. They are always very professional and quick to get my orders out. I’m more than pleased with the work they do for me and I love the ease of their website. I feel their prices are great! I won’t go anywhere else!”

Our $100 winner is Pam Saunders who shared, “ProspectsPLUS! offers not only exceptional service (Ramona is always knowledgeable and helpful), but, the quality and professional content on their products are outstanding… I highly recommend them for all your marketing needs.”

Our $50 winner is Shaunda Howerton who shared,  “I am very pleased with my experience using ProspectsPLUS for the first time. My postcards look great and I found a template that I can call my own! I certainly will use them again and budget them into my marketing expenses for years to come!”

Ready to throw your hat in the ring? This month, we’re changing it up again! First prize for our July contest will be an Amazon Echo Show (A $229 value)! The Echo Show is everything people love about the Amazon Echo – but now features video and images! We will also be giving away two $100 ProspectsPLUS! gift cards. 

Entering is easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today! Our next drawing is August 1st. 

We’d also like to invite you to join us in our goal to raise $30,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at blog.prospectsplus.com/st-jude. For the month of July, we will give 10% of every order of the all new Football series of postcards (excluding tax and shipping charges) to help the families and kids at St. Jude!

See this year’s designs here.  Your customers will love them!

Need help? Contact our team at 866.405.3638 today. 

In Your Geographic Farm Area

By Todd Robertson

There’s something I say at the end of every speech I give when presenting to sales professionals – “If the game is scheduled and you’ve decided to play, you might as well win.”

What I mean by that is that if you’re going to do the work, be in the game, and put in the time – you might as well give yourself the absolute best chance to knock it out of the park.  That’s exactly what I wanted to talk about in this week’s quick post.   There are three powerful ingredients to putting yourself at the top of the game in your market. They are…

  1. Make it easy for people to find you. If you’re playing to win in today’s market you have to have an internet presence. That said, what you DON’T want to do is to put ALL of your eggs in that basket.  Make sure you have a presence, are ranking, driving traffic, and showcasing not only your listings, but your credentials as the specialist in your area and can back that up.  Opt-ins that keep your listing growing are a great add in as well.  Make it easy for people to find you when they are searching and you’re one up on your competition.
  2. Skills. There are SO many great trainers, speakers, courses, and connections these days, many even on demand so you can learn at your leisure. There’s no reason and frankly no excuse for an agent who is eager to succeed to not be playing at an extraordinary level.  Tony Robbins calls it CANI – for Constant And Never Ending I  What do your skill levels look like in terms of presentation, negotiation, pricing, prospecting – or all of the above?  Never stop learning and fine tuning.  You can have all the internet leads in the world or all the referrals in the world – if you don’t have the skills to close – then you are leaving money on the table.
  3. Good ground game. What I mean by this is modern day farming.  It’s easier than ever and so important.  To pull it off though you have to deliver Ritz Carlton quality and service. That means picking the right area – then creating a dominating presence.  To do that I suggest you…
  • Pick the absolute right area. Don’t just choose your carrier routes or neighborhood without doing your homework.  Not long ago, we invited our friends from Benutech and ReboGateway to join us for a webinar in which they taught our customers how to use turnover rate, sales price, homeowner to renter ratios and additional data to find the right farm. You can watch it on demand here:
  • Send out the largest legal size mailing possible (12×15). That sends a message to local homeowners that you are in the game to win. Show up BIG, and let them know you mean business. That’s where the Market Dominator becomes your differentiator. Done for you content. Consistent delivery. Directly to your farm.
  • Make it a campaign. In other words, if you’re going to be like 90+% of agents and drop one or two marketing strategies then call it a day, farming is not going to work. If you do however decide that you are going to commit for the duration and consistently show up month after month after month with a strong message and direct response offers – you’ll be positioning yourself to win.

Now if you’re ready to knock it out of the park and learn how the Market Dominator can give you the competitive edge, give me a call today at 702-683-1967. I know we’ve got the systems and tools to help you do just that. Visit us online at www.prospectsplus.com or give us a call today at 866.405.3638.

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners January 5th!  Congratulations everyone!

‎Our $250 winner is Sandra Garcia who shared, “Great products and fast turnaround . I have used postcards and stationary . I love the selection and customer support. It has added great value to my business.”

Our $100 winner is Brenda Goff Hayner who shared, “My experience with ProspectsPLUS! has been nothing short of outstanding. They have delivered professional service in a timely manner. Thank you!

Our $50 winner is Candace Smith Benner‎, who shared, “I use ProspectsPLUS! because they make it easy for me and everything they have done looks very professional. I have been very happy with their service!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is January 5th!

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude.

 

It’s an exciting time to be an agent!  Did you know? Each month we add powerful new tools to help sales professionals stay top of mind in their markets.

Here’s what’s new for October!  oct-toolsHoliday postcards are a great way to reach out to your sphere each month. Savvy agent DON’T just wait for Christmas and Easter to stay in touch.  When choosing holiday postcards, please allow two weeks for timely delivery.

Rules of thumb for postcard mailing timeliness:

Need it fast? Choose First Class Mail Option:  Delivered by the Post Office in 3 – 5 days. Best for time-sensitive mailings, such as “Just Listed”, “Just Sold” or “Open House postcards.

Got a little more time? Choose Standard Class: Delivered by the Post Office in 14 – 21 days. Best for recurring mailings, such as Recipe or Inspiration postcards.4-reasons

Our Content postcards are perfect for agents who like to use education-based marketing tools. An alternative to full newsletters, these gems are filled with insightful, timely information that consumers love to read (and share), they are a simple way to stay top-of-mind with both your sphere and farm — and present yourself as an expert in your field.  You’ll find over 20 varieties in this series.oct-com-news

And our all new Community News newsletter series is a great way to stay connected with your sphere as well. Filled with timely information and done-for-you content! A new issue is released each month and perfect for staying time of mind with potential buyers and sellers.

Head over to our Specials page to get all your budget-saving promo codes which will save you 10% on your next orders.

Don’t forget! For every Holiday Postcard order placed through the end of the year, we’re donating 10% to St. Jude Children’s Hospital. Get started today.

Need help? Call our team at 866.405.3638.