Friday, December 15, 2017

TWO LITTLE WEIGHTY WORDS THAT NEVER GO OUT OF STYLE

By Julie Escobar

“Thank you.” How often do you say it? How often do you mean it? It’s the season of thanksgiving and a great time to remember that manners matter—and they matter a lot. I know we live in a high-tech, 24/7, speed-of-light world but, when it’s all said and done, it’s still the little things (and sometimes little words) that make a difference.

You know it’s because we live in such a high tech world that something as personal as a hand written note becomes a great differentiator. In a mailbox filled with bills, political rhetoric and sales flyers, a personalized note is certain to be just the thing to make someone think, “Wow, this person cared enough to take the time to personally write to me.” While it may seem old fashioned to some, what’s one of the best recipes for success? When everyone else is doing one thing (sending texts & emails), do the opposite if you want to get noticed.

I know, I know—you’re thinking ProspectsPLUS! is in the business of selling postcards and marketing tools, right? So why is this woman talking about hand written notes? Because it’s different, it’s personal, it’s effective and it’s a greataddition to the strategies and systems you already have in place. It’s part of that “going the extra mile” that top producers do to really make an impact and ensure their referrals are always flowing. Yes, we’re in the business of postcard marketing but we’re also in the business of bringing ideas, solutions and systems to agents in an industry that we’re passionate about.

So yes, you should be sending direct mail through an automated or semi-automated system so that you can touch your Sphere of Influence at least every 30-45 days to stay top of mind in your marketplace. Should you be building your online brand and making a name for yourself in the world of social media and networking? You bet your boots! Should you be calling your past customers at least twice a year and checking in? Without a doubt. But what if:

  • when you get a new client
  • when you receive a referral
  • when someone does a great job for you
  • when a colleague or mentor gives you an exceptional piece of advice
  • when someone went the extra mile on your behalf

you took the time to say thank you personally in a card? Go ahead and blog about them, post it on Facebook, and shoot them an email too if you like, but there’s something exceedingly remarkable about the affect this habit has on a person’s career and their life. Pick up some cards, think of at least one person you can thank a day and make it part of your routine. Believe me, it’s a game changer.

Why? First of all, people will remember it because no one else (or very few) are doing it. Secondly, it really shows you care and that’s a critical component in building relationships. Thirdly, it tells people that, even in a busy and hectic world, you’re not too busy for them. (How’s that for making someone feel like a star?) And lastly, it is a great means for you to consciously remind yourself to count your blessings. There’s a lot of craziness in this business and much stress, worry and often long hours. But when there are good people in our path—from clients and customers, to family and friends, to mentors and colleagues—there’s much to be thankful for.

We’re thankful for you! Have a great month and remember we’re here if you need us!

END OF SUMMER SAVINGS!

Shake off the
sand and summer

We’ve made our top agent favorites your key to savings this month!

Choose from any of these postcard series between now and September 10th and save 15%. Just click on any of the postcards below to get started and enter Promo Code: AGENTFAVES when checking out!

Savvy agents know that whatever they do now will affect how they finish their year. Here are the top ProspectsPLUS! campaign choices from agents across the nation. Leverage the free reports found in our resource section with the direct mail postcards that support them. Just click on any of the postcards below to get started!


DOWNLOAD THIS REPORT

Seven Must Know Facts about Short Sales and Foreclosures


Still holding as our top agent campaign, agents everywhere are joining the ranks of distressed property experts to ensure homeowners in trouble get the help they need.

If you’d like to make this niche your own or expand your presence as a short sale or distressed property specialist in your market, click on the postcards below to get started and don’t forget to download this valuable free report to use as collateral with your new prospects!

Short Sale and Foreclosure Series cards:


DOWNLOAD THIS REPORT

FSBO First Aid


The FSBO Series is getting a lot of attention in the last few months as top agents and FSBO specialists turn up the heat on area do-it-yourself sellers and show them just what they need to get the job done in today’s market.

Download and use the FSBO First Aid Kit as a terrific fair trade item when following up with local FSBOs! Be sure to “warm up” those calls by sending a series of at least three postcards ideally spaced just a week apart for best success!

FSBO Series cards:


DOWNLOAD THIS REPORT

Six Tips for Selling Your Home in a Shifting Market


Top agents know that when the national news is a constant barrage of “market watch” negativity, they’ve got to showcase the positive side of local markets and let homeowners know that sometimes “shifting” can be a benefit to them.

This free report and postcard series let’s all those would-be sellers still “holding their breath” and waiting for a change know that you’re available to answer their questions and help them make an informed decision.

Fence Sitter Series cards:


THINGS ARE HEATING UP!

Tap into HOT Q2 agent picks!

Three hot trends, three simple solutions… Get started today. Choose from any of these postcard series between now and June 1st and save 15%. Just click on any of the postcards below to get started and enter Promo Code: HOTPICKS when checking out!

Short Sale Series


Wow—they’re everywhere and if you’re a Short Sale Specialist we have just the thing to reach out and capture the attention of distressed homeowners in YOUR market!

It’s easy: pick a card, upload or enter your mailing list, and calendar your campaign!

Short Sales not your thing? No problem! Join the online conversation with our On the Web Series!

On the Web Series


Savvy agents across the nation are driving OFFLINE traffic to their ONLINE websites, blogs, Facebook, LinkedIN, and more… It’s a great way to communicate and an even better way to stay connected. But how do you get all the email addresses? It’s easier than you think!

Schedule them to your sphere, neighborhood farm area or offline network today and watch your “fan club” grow—along with your referrals!

Free Workshop Series


Group Effort! How do you get GROUPS of people into your sphere at one time?

Now it’s simple! Agents everywhere are tapping into their “inner Toastmaster” and hosting community workshops on a wide variety of topics! These easy to order, results-producing invites are just the thing to bring neighbors together and business to your doorstep.

We’ll even throw in a free report about hosting “goof-proof” workshops in your neck of the woods!

freewebinar_imageOur webinar has unfortunately had to be postponed.  We will post a link here for the rescheduled webinar as soon as possible.  THANKS! 

Need one on one help with this topic?  Call us today at 866.405.3641. 

Date to be announced: 

You’ll learn how to:

  • Create consistent systems for success
  • Ensure you’re capturing the 60-70% of business that SHOULD come from your Sphere
  • Deploy cost-effective, highest return, relevant marketing solutions
  • Calculate the lifetime value of your customers
  • Create a powerful referral network
  • Plan for your future
  • and so much more…

  

 

 

Need help?  Call Julie at 1.866.405.3641 or email us at pmc@prospectsplus.com!