TWO LITTLE WEIGHTY WORDS THAT NEVER GO OUT OF STYLE
By Julie Escobar
“Thank you.” How often do you say it? How often do you mean it? It’s the season of thanksgiving and a great time to remember that manners matter—and they matter a lot. I know we live in a high-tech, 24/7, speed-of-light world but, when it’s all said and done, it’s still the little things (and sometimes little words) that make a difference.
You know it’s because we live in such a high tech world that something as personal as a hand written note becomes a great differentiator. In a mailbox filled with bills, political rhetoric and sales flyers, a personalized note is certain to be just the thing to make someone think, “Wow, this person cared enough to take the time to personally write to me.” While it may seem old fashioned to some, what’s one of the best recipes for success? When everyone else is doing one thing (sending texts & emails), do the opposite if you want to get noticed.
I know, I know—you’re thinking ProspectsPLUS! is in the business of selling postcards and marketing tools, right? So why is this woman talking about hand written notes? Because it’s different, it’s personal, it’s effective and it’s a greataddition to the strategies and systems you already have in place. It’s part of that “going the extra mile” that top producers do to really make an impact and ensure their referrals are always flowing. Yes, we’re in the business of postcard marketing but we’re also in the business of bringing ideas, solutions and systems to agents in an industry that we’re passionate about.
So yes, you should be sending direct mail through an automated or semi-automated system so that you can touch your Sphere of Influence at least every 30-45 days to stay top of mind in your marketplace. Should you be building your online brand and making a name for yourself in the world of social media and networking? You bet your boots! Should you be calling your past customers at least twice a year and checking in? Without a doubt. But what if:
- when you get a new client
- when you receive a referral
- when someone does a great job for you
- when a colleague or mentor gives you an exceptional piece of advice
- when someone went the extra mile on your behalf
you took the time to say thank you personally in a card? Go ahead and blog about them, post it on Facebook, and shoot them an email too if you like, but there’s something exceedingly remarkable about the affect this habit has on a person’s career and their life. Pick up some cards, think of at least one person you can thank a day and make it part of your routine. Believe me, it’s a game changer.
Why? First of all, people will remember it because no one else (or very few) are doing it. Secondly, it really shows you care and that’s a critical component in building relationships. Thirdly, it tells people that, even in a busy and hectic world, you’re not too busy for them. (How’s that for making someone feel like a star?) And lastly, it is a great means for you to consciously remind yourself to count your blessings. There’s a lot of craziness in this business and much stress, worry and often long hours. But when there are good people in our path—from clients and customers, to family and friends, to mentors and colleagues—there’s much to be thankful for.
We’re thankful for you! Have a great month and remember we’re here if you need us!