Saturday, November 18, 2017

MLSMAILINGSProspectsPLUS!, real estate industry leader in personal marketing software brings AUTOMATION to the industry.

Expanding on the company’s widely popular lead generating products, MLSListings.comTM offers this fully automated system of sending customized, laminated Just Listed and Just Sold postcards to an agent’s farm area and Sphere of Influence. This state-of-the-art, patent-pending process automatically integrates with local MLS providers and organizations across the country to generate full color “Just Listed” and “Just Sold” postcards with property and agent photos, logo and personal contact information. First class postage is affixed, the cards are addressed and laminated and mailed to 100 or more homes within a radial search of the property address. A mailing list and .JPEG image of the postcard is then emailed to the agent for follow up for just and e-marketing of your new listing, and within 48 hours of receiving notice of your new listing, your customized postcards are on their way to the post office for fast, timely delivery to your market area.

With a price point of just .45¢ per standard sized postcard including first class postage or just .75¢ for a Jumbo postcard, and a one time .08¢ per record cost for the list of neighboring homeowners, agents are now able to maximize their exposure with minimal cost and zero effort! With well over 5,000 satisfied customers, this system has proven a win-win for agents committed to competing in today’s challenging market. adds to the company’s flagship philosophy of helping agents effectively leverage their market share by providing the right piece for the right person at the right time and super-powers their lead generating ability. NAR statistics show 86.5% of all buyers and sellers remember the names of only one to two realtors, proving that the need to maintain name recognition in the marketplace is critical to success.

“In one neighborhood alone, I sold 3 homes so far as a direct result of leads generated by your automated postcards! I know it works!” says Tim Hayes, RE/MAX Masters in Southlake. Georgia Alpizar of Keller Williams Realty adds, “For the busy agent, this is the fastest, easiest, highest quality tool to market your seller listings for more leads. The cards look great, generate leads and because it is the only truly AUTOMATED system out there, it is a no-brainer! Sign up and go! I recommend it to all of MY agents!”

“Combining fundamental marketing strategies with fresh ideas and new approaches has always been the strength of our products. Now, more than ever, we can give our clients the best tools in the industry to help them not just meet, but exceed their real estate goals!” says Jim Morton, President of ProspectsPLUS!

If you are interested in this product, please visit our website  For a limited time, enter the Priority Code JULIE to waive the current set-up fee of $24.95.     

ProspectsPLUS!, Account Representatives are available in most areas to offer a free in office Master Marketing MeetingTM which shares with your associates over three strategies for success in today’s tightening market as well as 103 new ways to find prospects! If you have just 30 minutes and at least 10 agents in your office, invite one of our platform speakers in to share with your team the right tools, techniques and systems they need to increase their productivity, find balance in their life and careers and develop the right kind of foundation to sustain ANY market.

For questions or information, call Julie at 1.866.405.3641 today. Please visit us online at to discover the best in the business for giving your company and your agents the flexibility to market with the right tool, to the right person at the right time.

WebinarsProspectsPLUS! has released the first-quarter schedule for its popular training Webinars. The schedule appears below and also can be viewed at

“We are thrilled to present timely topics, innovative solutions and guest presenters for 2008,” shared Director of Corporate Marketing Julie Escobar. “It is our privilege to bring solutions to today’s challenges, as real estate professionals seek to compete and excel in a shifting market. We have added management and coaching elements and are currently securing dates for the second quarter, with topics such as short sales, power recruiting and customer relationship management!”

Participation is FREE and easy! Simply bookmark the site, and click on the Webinar link of choice. You will receive an email reminder of the time and date, along with the passcode and phone number for each Webinar you sign up for.

2008 First-Quarter Webinar Schedule

January 7 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

January 9 @ 3:00 EST: Support Call Recruiting, with Jim Morton
Company President Jim Morton discusses how creating and maintaining office teamwork and synergy is a vital component for both recruiting and retention in today’s market. Support Call Recruiting helps you do both with a system that doesn’t cost a penny–but the rewards can be immense!

January 14 @ 1:30 EST: Presentation Tools, with Gay Jones
Ever hear the old saying, “Presentation is everything?” That’s especially true in today’s competitive market. Learn the tricks of the trade from Regional Director Gay Jones as she discusses how to effectively use your ProspectsPLUS! Presentation Tools!

January 21 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

January 28 @ 1:30 EST: Corporate Marketing System, with Scott Gregory
Ready to become the “go-to agent” in your market for every local company with 25 or more employees? This unique competitive-edge system allows you to dramatically increase your BusinessBASETM, turn the Do Not Call Registry on end, and strategically build a strong referral foundation!

February 4 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

February 11 @ 1:30 EST: BusinessBASETM, with Tanja Kor
Ready to earn 6 ADDITIONAL COMMISSIONS IN THE NEXT 12 MONTHS? We’re here to help! Regional Director Tanja Kor discusses the most powerful tool around for building your book of business to consistently and effectively achieve repeatable, sustainable success.

February 13 @ 3:00 EST: Get Results Every Time, with Guest Wayne Einhorn
Join industry leader and coach Wayne Einhorn as he shares top recruiting and management strategies for getting real results in EVERY market, EVERY time.

February 18 @ 1:30 EST: ProspectsPLUS! 101 with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

February 25 @ 1:30 EST: FSBO Success, with Todd Robertson
How would you like to have FSBOs calling you for a change? Join Todd as he shares the strategies savvy agents use to become FSBO leaders in their markets.

March 3 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

March 10 @ 1:30 EST: Data Mining, with Billy Allen
As one of the most powerful and important tools in today’s industry, data mining enables agents to take target marketing to a whole new level. Join Billy as he shares how to manipulate national databases to segment your marketing, increase your response rates, find new niche markets and, of course, continuously build your book of business!

March 12 @ 3:00 EST: Recruiting for Results in a Shifting Market, with Carol Johnson
Industry icon Carol Johnson shares some of the superstar strategies she has gleaned from the best in the business for getting real recruiting results in today’s quickly changing market.

March 17 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

March 24 @ 1:30 EST: Working With Expireds, with Mike O’Boyle
Effectively marketing to expireds takes the right tools, technology and mindset. Learn all three and more as Mike O’Boyle shares the secrets top producers use to turn expireds into listings… and listings into SALES.

Learn more about these powerful training tools by visiting You also can find more cost-effective ways to boost production while saving time and money at While you’re there, remember to sign up for our FREE Master Marketing NewsletterTM and request your FREE 24-month Master Marketing ScheduleTM. Do you have at least 10 agents and 30 minutes to spare at your next sales meeting?
Call us to schedule a FREE Master Marketing MeetingTM! This fast-paced presentation provides agents with data-mining strategies, corporate marketing ideas, objection-handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity-and their sales! Call Julie Escobar toll free at 866.405.3641, or visit today!

Stuffed Mushrooms

Good morning Bloggers!  This holiday season you’ll find us cooking up new recipes!  I truly enjoy getting to share some of those with our ProspectsPLUS! & PostcardsPLUS! customers in our monthly recipe cards!  I’ve included a couple here and will add new ones here when I can.  The Stuffed Mushroom Recipe is GREAT for holiday parties!

For those of you who strive to be the “Recipe REALTOR” — see the Press Release below — you can order recipe cards of your own by clicking on the card samples below! 

Bon Appetite!

ProspectsPLUS!, an innovator in personal marketing solutions for real estate professionals, has made their popular recipe card series available on PostcardsPLUS!.com. 

This simple web-to-print platform allows agents the ease and swiftness of ordering sphere-of-influence postcards such as the successful recipe series featuring delicious appetizers, main dishes and delectable desserts in just minutes.  “Our SupportPLUS! team works to bring new products and solutions to the table each month to enable our clients to creatively compete in today’s market,” says Jim Studebaker, operations director for the Florida-based firm. “What’s unique about our postcards is that they are fully laminated, which comes in handy when prospects use them while cooking.”

“I have been looking for a recipe of the month for the past few years,” said Linda Rodman of Shorewest Realtors in Milwaukee, WI. “I have a rather large farm area and have tried many different pieces and the one that worked the best was the recipe card. Your card is not only within my budget but has been very professionally designed and with both my picture and phone number on both sides. We have a small mentor group of six and we all use your program.”

The system also offers a variety of timely postcard themes such as holiday cards, Just Listed/Just Sold cards, recruiting cards and more.  Agents who want an annual marketing campaign can choose the popular Inspiration, Baby or Animal series as well.  Also available are Just Listed, Just Sold and corporately designed cards for every major franchise and most larger independents. 

At $45 per hundred for standard cards and $75 per hundred for jumbo cards (lamination and first-class postage included!), prospecting has never been easier or more cost effective.

“What sets this system apart is the ease of ordering,” says Director of Corporate Marketing Julie Escobar.  “Within five minutes, agents can place a personalized order with their photo, logo and contact information and upload or choose their mailing list. From there, we digitally print full-color postcards, address them, affix first-class postage and fully laminate each card. They are then packed up and sent to the post office, in most cases within 48 hours!  This series has been an exciting addition for all of customers who love being the RECIPE REALTOR in their market area!”

“Your products do just what you said they would do and more,” said Kitty Sessions of Long and Foster Real Estate. “They are very easy and quick and designed to allow REALTORS® to do what they do best: list and sell. We can just leave the advertising to the professionals! Your service department is patient and kind and gets us going so that we can get going! Thank you!”

ProspectsPLUS! and offer innovative solutions each month to help agents stay in touch with their sphere of influence. While others are dropping out or scaling back, savvy agents are making the most of the summer months to increase their market share and build their businesses. 

Changing Perspectives, Habits and Heroes for a Better 2008
By Julia Escobar, Director of Corporate Marketing

As we ready ourselves to ring in a new year, making a list and checking it twice should be more about learning from the path we’ve traveled over the past year than the jolly old elf’s “naughty or nice” list. What perspectives, habits and heroes have made their mark on who we are and where we’re going? That particular trip can be soothing or scary — depending on the road you’ve traveled — but either way, an important step in getting 2008 off to a great start. Let’s take a look at the past year, toss the old that isn’t working, and bring in the new that can make a positive impact on your career and life.

Keep perspective. Too often, our perspective on life, business, relationships and self-worth can become skewed by the forces around us. Have you ever had a day that was going along fine, even putting a spring in your step, and then — wham — you run into the “black cloud” in your office who wants to expound on the perils of being an entrepreneur, the bleak market decline, the sorry condition of life and what amounts to his or her version of Armageddon? Even people you are close to, friends you love dearly but somehow find themselves in a never-ending drama that you must help them “sort out,” can tap your energy, your productivity and your ability to look at the world with crystal-clear vision. Give yourself a real gift this holiday season by taking an honest look at the people and perspectives in your life.
1. Set boundaries for the energy-robbers and naysayers. Don’t let their experiences cloud yours, and stop tolerating their negative influence. Say no and mean it when you feel their grip on
your day.
2. Put the pains of the past in the past. Life is meant to be a forward journey, so keep moving in that direction. Decide what lessons you can take from old haunts or hurts, and let the rest go. We have no control over what happened before — only over what comes next.
3. Choose faith over fear. Many people allow fear of the future and the unknown — sometimes even fear of success — to lock them into a holding pattern that they are incapable of breaking through. Whatever comes your way, meet it with faith, humor and the knowledge that nothing is permanent. As Og Mandino reminded us in his inspirational Greatest Salesman in the World, “This too shall pass.” As human beings, we are allowed to make mistakes, even expected to on occasion. Don’t be afraid to step forward and try something new.

Honor your healthy habits.  Take a look at your habits over the past 12 months. Which have brought you closer to your goals? Which have hurt more than helped in your quest for health, wealth and peace of mind? Grab a paper and pen, or start tapping on the laptop, and make a list of your personal dos and don’ts to keep handy when you feel yourself straying from the straight and narrow. Take a look at your professional and personal habits, and determine what you can do differently in the year ahead that will bring you more balance and prosperity.
1. Business: Do you have a written business plan? Do you have daily, weekly and monthly goal charts? Are you setting obtainable goals that allow you to stretch your abilities and talents? Do you have a set time to prospect DAILY to ensure a constant stream of new business? Are you investing at least 10% to 15% of your annual income to market yourself and your business? Do you have an exit strategy that will allow you to retire with a salable book of business, or are you just “winging it” each year? Are you reaching the VIPs in your BusinessBASE™ or sphere of influence each and every month to ensure a healthy referral base? Are you working high-priority activities that keep you close to your revenue line and away from the company water cooler? Have you segmented your marketing to become the go-to agent for niche markets that will help you dramatically grow your SOI, make nw friends and upscale your business? Have you put systems in place to automate as much of your marketing as possible, so that you can focus on prospecting, presenting and closing? If you answered “no” to any of the above, then you are short-changing your career and yourself. Take some time this month to put these business musts in place so that you can truly work smarter, not harder, in the coming year.
2. Personal: What are you doing for you? Is exercise part of
your daily/weekly routine? Are you pushing back from the table/coffee/alcohol/nicotine to ensure a longer, healthier life? Do you take the time each day to count your blessings and celebrate victories, both small and large? Do you nurture your own self-esteem and self-worth? It’s OK to be your own biggest fan! Do you surround yourself with positive people, inspiration and influences that promote personal growth? Are you on a continuous quest to learn more and be more than you ever thought possible? Yours is the face you will see in the mirror for all of your days; embrace who you are, what you do and where you are going. Accept your quirks, differences and flaws, and ditch the self-defeating or self-sabotaging habits that can land you in a rut. Believe that you really do have the power to make a difference — in your life and in the lives of those you care about.
Who are your heroes? Remember the old Kung Fu and Karate Kid movies? “Choose wisely” was a recurring theme. When it comes to choosing heroes — those we look up to, emulate and pattern our lives after — choosing wisely is essential. Who do you look up to? For some, motivational gurus such as Anthony Robbins and Zig Ziglar fit the bill. Others choose sports greats such as Tiger Woods, entertainment moguls such as Oprah Winfrey or coaching giants such as John Wooden. Unfortunately, however, some choose heroes based on riches or popularity rather than integrity and character. Think of who you really want to be, then choose heroes who embody those qualities. Wealth is certainly a factor, but compassion, empathy, honor, philanthropy, courage and passion should be, as well. You might be surprised to find that the hero you admire most lies not so much at the helm of a Fortune 00 company, but in a beloved grandparent, a wise and extraordinary child, a sibling or a friend. Choose wisely.

Take the time this month to consider the perspectives, habits and heroes that mold your life, affect your days and help you make every day worthwhile. Imagine walking into a new year with a clearer view, improved work and health habits and the type of mentors and heroes that help build legacies.
We wish you the merriest of holidays and an extraordinary beginning to what really can be your BEST YEAR EVER! For more ideas on how you can continuously impact your market area, visit If you have questions or ideas that you would like to share, call Julie toll free at 866.405.3641.

How to connect with these motivated yet frustrated prospects

By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

Remember not so long ago when expired listings seemed a thing of the past? While those days might be gone, there is still some good to be found. Expired listings carry quite the silver lining for agents with the right attitude, tools and tenacity.

Our changing economy and shifting market has created the perfect climate for expired listings. More often than not, homeowners have unrealistic ideas on their home’s true market price. Those ideas often lead inexperienced agents to cater to the homeowner’s desire to set a price on the highest end of the market spectrum—and right out of the market to sell the home. 

With the right skills, a few handy tools and a healthy dose of confidence, you could become the go-to agent for expireds in your neck of the woods! The great news is that these prospects can—and should—be part of your daily routine. 

How do you find them? Services such as and compile expired lists and scrub them against the Do Not Call Registry. Both are great organizations with solid reputations.

The easiest method, however, is to check your MLS every morning for the expired listing list. Make this a must-do in your daily routine, and you will soon notice real patterns in your marketplace. Once you recognize the spikes and lulls in your area, you can concentrate your efforts at those times. The first and last few days of the month typically are busiest. 

Consider, too—especially as we head into the holiday season—an exceptionally effective strategy that our ProspectsPLUS! team recently learned from Walter Sanford. During the first three days of January, when every other agent in town was still recovering from the New Year holiday, Walter hired a team to contact every expired in an extended area and lock down a sizable listing inventory to kick off his year! How about that for setting yourself up to be in the right place at the right time? 

How do you approach them? Remember that expireds are often leery of salespeople. They had a goal of selling their home and now find themselves disappointed, sometimes angry and often frustrated. This is a case where attitude really is everything.

Patience, warmth and the ability to bring real solutions to the table will make you the frontrunner for those homeowners who are still eager to get their property sold. If you find some who want to try it on their own for a while, inviting them to participate in a free FSBO conference call each week is a great way to make a friend (and possibly gain a client) in an unobtrusive way. 

How do you convince them? You need real-world marketing tools and skills for these prospects, because they need realistic expectations and a clear understanding of what the market will or will not allow. Visuals, objection handlers, a definitive action plan and a clear communication calendar are must-haves for your listing presentation. A Merchandising Review™ and the Price Pyramid are invaluable tools, as well.

Merchandising Review™. The #1 reason listings expire in this or any market is price. A Merchandising Review™ puts the burden of marketability directly on the seller’s shoulders.
As soon as a property comes up on the MLS expired list, you should contact the seller by telephone and use the Merchandising Review™ as a reason to set an appointment. The following dialogue is a great foot-in-the-door technique:
“Hello, Mr./Mrs./Ms./Miss ____________, my name is _______, and I’m with ______. The reason why I’m calling is to see whether you’re still interested in selling your home.
“I know that you must be disappointed that it didn’t sell the first time, but I think I have something that will ensure it never happens to you again. Have you ever heard of a Merchandising Review™?
“Basically, it’s a special tool that I use to do a comprehensive analysis of why your home didn’t sell and determine what needs to be done differently to guarantee that it will sell if you decide to put it back on the market.
“What I’d like to do is set a time when we could sit down together and go over the Merchandising Review™. It takes about 20 to 25 minutes, and there’s absolutely no cost to you. Would Wednesday at 6:15 be good, or would Thursday around 8:30 be better for you?”
During your face-to-face meeting, walk the homeowner through each item, and negotiate the issues that are keeping the property from selling. Once you correct the issues, present your marketing plan. E-mail for a free pdf of our Merchandising Review™.
Price Pyramid. This great tool helps sellers see how pricing their home right can dramatically affect how long it takes to sell and how much money they will see at the closing table. This visual illustrates the difference between market price and investor price and shows how to find a happy medium.
The important thing to remember with expireds—as with any prospecting demographic—is that the agent with the most consistent follow up wins. Try these tools, or visit and click on Featured Articles and Past Newsletters for a library of resources, including articles about our Expired Conference Call™—a great way to have expireds calling you each week for advice and how-to help.

By developing a friendly relationship in a relaxed environment with these often-motivated sellers, you set yourself apart from the competition, create buzz in the marketplace that you are the go-to agent and provide a service for people who really need your help! Give it a try; you’ll be glad that you did!